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All Journal Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Ayu Lestari
Universitas Panca Sakti Bekasi
Economics, Econometrics & Finance

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ANALISIS FAKTOR-FAKTOR REPEAT ORDER TERHADAP IMPLEMENTASI STRATEGI FLASH SALE PADA USER APLIKASI MARKETPLACE SHOPEE Supardi; Ayu Lestari
Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Vol. 2 No. 1 (2022): Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi
Publisher : Barenlitbangda Kabupaten Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (457.119 KB) | DOI: 10.55606/jurimea.v2i1.109

Abstract

The rapid development of e-commerce, coupled with advances in technology, makes the needs of the community increase. In addition, fulfilling needs is also easier with the use of e-commerce applications available on smartphones. Based on this, a fast-growing online shopping culture emerged in the community. Over time, many programs were intensified by e-commers=ce to attract more consumers and increase sales to the company, so that it became a lifestyle for consumers. This research uses a literature study approach by analyzing the topic of repeat orders on the marketplace application with a case study on Shopee. The results of this study found many factors that affect repeat orders on the marketplace application.
Co-Authors Supardi