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All Journal JHP17 (Jurnal Hasil Penelitian) (JDAB) Jurnal Dinamika Administrasi Bisnis
Ayun Maduwinarti
Dosen Pengajar Fakultas Ekonomi Universitas 17 Agustus 1945 Surabaya
Decision Sciences, Operations Research & Management Social Sciences Other

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ANALISIS PENGARUH CITA RASA, KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PELANGGAN Arbiantoro, Tri; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2272

Abstract

The low sales rate of Gibrass Meatballs compared to ordinary meatballs depot is the background of this research. The title of this research is "Analysis of Taste Influence, Quality of Service, and Price Against Customer Satisfaction (case study of Gibrass Meatballs Jl Kutisari Selatan II No. 45 Surabaya)". This research uses quantitative descriptive method. The population is the customer whoever bought Bakso Gibrass Surabaya, the samples taken as many as 96 respondents with sampling technique purposive sampling.Data collection through questionnaire likert scale 1-5, data analysis technique using instrument test, classical assumption and hypothesis test. The results obtained conclusion as follows: 1. partially the sense of influence and significant, the quality of service has no significant effect and the price effect with the negative direction and significant. 2. Simultaneously taste, quality of service and price have a positive and significant impact on customer satisfaction. Keywords:taste, quality of service, price, customer satisfaction
PENGARUH WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN LAPTOP LENOVO DI KALANGAN MAHASISWA SURABAYA DI KOTA SURABAYA Suryani, Titik; Mulyati, Awin; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 3 No 2 (2017): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v3i2.2252

Abstract

This study examines the '' Word Of Mouth Influence Buying Decision Against Laptop Lenovo In among Students in Surabaya City ''. The purpose of this study was to determine the effect of word of mouth on purchasing decisions of Lenovo laptops among students Surabaya in Surabaya.This research method uses a quantitative approach with purposive sampling method and technique of simple linear regression analysis to test how much influence between variable volume and variable dispersion on purchasing decisions. Data were collected through questionnaires and finding respondents who have been using Lenovo laptop. The population used is that students in Surabaya and research sites in every university in Surabaya with the number of respondents hundred in the afternoon, but this study also use indicators that already includes a variable volume and dispersion of word of mouth.R2 test results showed that the amount of volume and dispersion of word of mouth influence on purchase decisions and the rest of the amount of testing R2 is influenced by other variables not included in this study. From the F test results together it can be concluded that the volume of positive influence on purchasing decisions, while the results of the t test individually variable volume and variable dispersion produce significant and it can be concluded that the variable volume and dispersion showed positive influence on the purchasing decisions of Lenovo laptops among the students in the city Surabaya, and more dominant indicator variable is the volume of word of mouth.            It is hoped with this study, especially the laptop manufacturer Lenovo to pay more attention to the advertising strategy or publications to the general public so that more people know will be a product of Lenovo laptops more often people talk about the word of mouth is increasing. Keywords: Volume word of the mouth, Dispersion of mouth, Purchase Decision
PENGARUH SIKAP DAN NORMA SUBJEKTIF TERHADAP MINAT BELI KONSUMEN MIE BARACCUNG DI JALAN TENGGER KANDANGAN SURABAYA Latifah, Siti Suryani Nur; Maduwinarti, Ayun; Mulyati, Awin
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2702

Abstract

A business owner, in marketing his own products not only must have a strategy in running his business but also must pay attention to consumer behavior so that interest arises to consume products and services that are marketed. It is expected that consumers can repurchase at other times and recommend it to others. This study aims to determine the effect of attitudes and subjective norms on consumers purchase interest in Mie Baraccung on JalanTenggerKandangan Surabaya. The population used in this study were people who have not and have already made a purchase at the Mie Baraccung in Surabaya. The sample used amounted to 100 respondents using accidental sampling technique. Data is collected through questionnaires distributed to respondents and interviews with business owners. For data analysis used validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test, correlation test, determination coefficient test (R2), partial test (t), and simultaneous test (F). All data analysis was carried out with the help of SPSS version 16.0. The results of this study indicate that there is a positive influence between attitudes and consumer buying interest, there is a positive influence between subjective norms and consumer buying interest, subjective attitudes and norms have an effect on consumers' buying interest, and attitude variables have a more dominant influence on purchase interest consumers in Mie Baraccung Surabaya.Keyword : attitudes, subjective norms, and purchase interests
ANALISIS PENGARUH PENDAPATAN, GAYA HIDUP, DAN KEBUTUHAN TERHADAP KEPUTUSAN MENGGUNAKAN KARTU KREDIT BCA DI SURABAYA Polisoa, Mila Utary; Andayani, Sri; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 1 No 1 (2015): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v1i1.2291

Abstract

This thesis is aimed to determine the effect of income, lifestyle, and life necessity toward. Source of the data in this study is come from 75 consumers of BCA-Credit Card in Surabaya. Data analysis technique was multiple linear regression with SPSS program for Windows. The results showed that income has tstatistic of 3.894 with significant level by 0.000, so variabel of income (X1) significantly influences the decision to use BCA-Credit Card in Surabaya. Lifestyle (X2) has tstatistic of 2.963 with significant level by 0.004, so variable of Lifestyle (X2) significantly influence the decision to use BCA-Credit Card in Surabaya. Life necessity (X3) has tstatistic of 3.470 with significant level by 0.001, so variable of Life necessity (X3) significantly influences the decision to use BCA-Credit Card in Surabaya. Finally, the variable of income is variable with the largest standardized coefficients among other variables so that the income variable is the dominant variable that influence on the decision to use BCA-Credit Card in Surabaya.Keywords: income, lifestyle, life necessity, decision, credit card.
PENGARUH CITRA MEREK, DESAIN PRODUK, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PERSEBAYA STORE DI SURABAYA Khoirul, Muhammad; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 6 No 1 (2020): Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v6i1.4060

Abstract

Nowadays, Indonesian soccer in the modern era has begun to move forward into a large industry. Persebaya Surabaya is also known as one of the biggest clubs in Indonesia with the enthusiasm of its supporters. Until finally Persebaya succeeded in opening "Persebaya Store" as a business entity that specializes in selling Persebaya Marchandise Surabaya. The author conducts research with the title "Effect of Brand Image, Product Design, and Product Quality on the purchasing decisions of Persebaya Store products in Surabaya" in order to find out how much influence the brand image, product design, and quality of persebaya store products in consumer purchasing decisions.This research uses puposive sampling technique to determine the number of respondents as much as 96 people. The analysis used in this study is Multiple Linear Regression Analysis. The stages before a regression analysis is carried out by conducting a validity and reliability test, then a classical assumption test is performed. After a regression analysis a partial test (t test), and the coefficient of determination test (R2), and simultaneous significance test (statistical test) f).The results of regression analysis in this study indicate that brand image, product design, and product quality have a positive influence on purchasing decisions with the equation. The The results of the analysis using the t test show that brand image, product design, and product quality have a significant influence individually on purchasing decisions.  Keywords: Brand Image, Product Design, Product Quality.
PENGARUH STORE ATMOSPHERE, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN Astutik, Ayu Dwi; Pujianto, Agung; Maduwinarti, Ayun
Jurnal Dinamika Administrasi Bisnis Vol 4 No 1 (2018): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i1.2253

Abstract

The competition of  retail stores building materials is quite tight. This research test the Influence of Store Atmospher Price and Promotion on Consumer Purchase Decision at Mitra 10 Surabaya. Survey was conducted on 100 consumers of Mitra 10 Wiyung Surabaya. Data analysis using descriptive analysis and analysis path.The result of this research indicates that 1) Store Atmosphere has significant influence to Partial Decision of Purchasing; 2) Price has no significant positive effect on Partial Decision of Purchasing; 3) Promotion positively insignificant to Partial Decision of Purchasing; 4) Simultaneously variable Store atmospher, Price, and Promotion have a significant effect on purchasing decision; 5) Store Atmosphere dominant influence on purchasing decisions. Keywords: Store Atmospher, Price, Promotion, Purchase Decision
PENGARUH KUALITAS PRODUK, HARGA DAN PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI WARUNG KOPI MBAH SANGKIL SURABAYA Utomo, Pambudi; Maduwinarti, Ayun; Pratiwi, Ni Made Ida
Jurnal Dinamika Administrasi Bisnis Vol 5 No 2 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i2.3036

Abstract

A businessman must have a strategy in running his business, in addition to the business strategy of an entrepreneur should also pay attention to the behavior of consumers to arise interest in consuming products and services marketed. It is hoped that consumers can make repurchase at a later time and recommend it to others.This research aims to determine the influence of product quality, price, and service to purchase decisions at the Mbah Sangkil Coffee Shop  in Surabaya, both partially and simultaneously. The research is a quantitative approach. The population in this research is all consumers of  Mbah Sangkil Coffee Shop  in Surabaya. Sampling techniques use accidental sampling techniques with a total sample of 100 people. The data collection techniques using polls and documentation. The data analysis techniques used are descriptive analysis and multiple linear regression. The results showed that partially, the product quality, price and quality of service had a positive and significant influence on the decision of consumer purchase at the Mbah Sangkil Coffe Shop in  Surabaya. The result of the coefficient of determination of product quality, price and service have contributed to the purchase decision of 80.4%. While the remaining 19.6% is influenced by other factors or variables outside of this study.Keywords: Product quality, Price, Service, Purchase decision
PENGARUH DAYA TARIK IKLAN, ATRIBUT PRODUK, DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK MINUMAN RASA JERUK MEREK FLORIDINA Laily, Viqrul Nadia Nur; Maduwinarti, Ayun; Pujianto, Agung
Jurnal Dinamika Administrasi Bisnis Vol 5 No 1 (2019): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v5i1.2703

Abstract

Every company must have its own strategy in running its business such as beverage producers both in terms of promotions, product attributes, prices and so forth. This study tries to explain the influence of advertise attractiveness, product attributes, and price perceptions on purchasing decisions on Floridina brand orange flavored beverage products.This study uses a quantitative method with survey research using a questionnaire as an instrument. The population in this study were all consumers who had consumed Floridina brand orange flavored drinks. The sample of this study was consumers who had consumed / bought Floridina brand orange flavored drinks and found out about Floridina advertisements on television, totaling 100 people. The data analysis technique used is multiple linear regression analysis.The results of the study show that all independent variables, namely the advertise attractiveness, product attributes, and perceived prices have a positive influence on the dependent variable, namely the purchasing decision. The most influential independent variable on the dependent variable is the advertise attractiveness variable (0.330), followed by the price perception variable (0.237), and then the product attribute variable (0.170). All variables have a significance value of <0.05, which means that all independent variables are significant for the dependent variable or pass the t test and F test. And the coefficient of determination (adjusted R2) obtained is 0.426. This means that 42.6% of purchasing decisions are influenced by variable advertise attractiveness, product attributes, and perceived prices. While the remaining 57.4% is influenced by other variables not examined in this study.Keywords: advertise attractiveness, product attributes, price perception and purchasing decisions
PENGARUH MOTIF BELANJA HEDONIC DAN MOTIF BELANJA UTILITARIAN TERHADAP KEPUASAN Yuwono, Sapta Bagas Putra; Maduwinarti, Ayun; Mulyati, Diana Juni
Jurnal Dinamika Administrasi Bisnis Vol 4 No 2 (2018): Jurnal Dinamika Administrasi Bisnis
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v4i2.2679

Abstract

This research entitled "The Influence of Hedonic Shopping Motif and Utilitarian Utility Motivation on Consumer Satisfaction (Case Study at Carrefour BG Jungtion Surabaya)". This study aims to determine the effect of Hedonic Motifs and Utilitarian Motives Against customer satisfaction in Carrefour BG Jungtion Surabaya. The population in this study are consumers who are shopping at Carrefour Surabaya, aged minimum 18 th, samples taken as many as 100 respondents. The variables used are Hedonic Motives and Utilitarian Motives and consumer satisfaction. Method of data collection using questionnaire method by using technique of Non Probability Sampling that is incidental sampling. The data obtained in the analysis using multiple linear regression analysis is processed with the help of SPSS program application. The results obtained conclusion as follows: 1. There is a positive influence of Hedonic Motives on Customer Satisfaction Partial test results have a significance level value of (<0,05), 2). Based on the results of research, partially Utilitarian Motive variable No effect on customer satisfaction with a significance value of (>0,05), 3). Hedonic Motives and Utilitarian Motives are jointly influential and accepted to customer satisfaction, Simultaneous test results (F) are obtained with a <0.000 significance level. Keywords: Hedonic Motives, Utilitarian Motives and Consumer Satisfaction
PENGARUH KUALITAS PRODUK, HARGA, DAN KEMASAN TERHADAP KEPUTUSAN PEMBELIAN KUKUS SINGKONG KEJU MOJOKERTO Hidayat, Fuad; Maduwinarti, Ayun; Handayani, Sri
Jurnal Dinamika Administrasi Bisnis Vol 2 No 2 (2016): Jurnal "Dinamika Administrasi Bisnis"
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jdab.v2i2.2158

Abstract

Many ways are done by someone in starting or running a business activity such as making your own product to be sold. These activities are more advantages compared to systems or other business activities. So we are interested to do business using their own how to create products that will be sold. One way to increase the purchasing decision is to improve the quality, competitive price and also offer unique packaging. The purpose of this study was to Knowing how much influence packaging, price and quality to the food purchasing decisions steamed cassava cheese mojokerto. Variables to be studied is the packaging, quality and price. Methods of data collection by observation, literature study and questionnaire. Data analysis techniques used in this research is multiple linear regression method. The population of this research is the students, Housewife, civil servants / private and entrepreneurial in Mojokerto. The number of respondents who assigned as many as 100 respondents. Based on calculations it can be concluded that variable quality of 2,970 >1,985 tabel, the price of 2,602 >1,985 tabel and packaging by,2,216 > table 1,985 Keywords: Pricing, Packaging, Product, Quality, Yams
Co-Authors Agustin, Alfianti Arbiantoro, Tri Ardian, Asep Aan Astutik, Ayu Dwi Dinata, endric Sayogo Dinha, Niaza Erni Puspanantasari Putri, Erni Puspanantasari fuad hidayat, fuad Izza, Nurrohmatul Kartikasari, Erika Kolifah, Siti Laily, Viqrul Nadia Nur Latifah, Siti Suryani Nur Muhammad Khoirul Mulyati, Awin Mulyati, Diana Juni Nasution, Uthe Ni Made Pratiwi, Ni Made Novaria, Rachmawati Palupi, Elfira Polisoa, Mila Utary Pratiwi, Ni Made Ida Pujianto, Agung Rusdiana, Novita Safitri, Elly Dwi Seleman, Gabriela Ernawati Sri Andayani Sri Handayani Suryandari, Septi Eka Titik Suryani Utomo, Pambudi Vilda, Septiana Yuwono, Sapta Bagas Putra