Article Per Year (5 Year)
p-Index From 2019 - 2024
0.751
P-Index
This Author published in this journals
All Journal UNEJ e-Proceeding IJEBD (International Journal Of Entrepreneurship And Business Development) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Cakrawala Management Business Journal Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Ilmu Manajemen Advantage Empowerment Society Seminar Nasional Ilmu Terapan
Nawangsih, Nawangsih
Institut Teknologi Dan Bisnis Widya Gama Lumajang, Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 10 Documents
Search

 1 
PERANAN STRATEGI DIFERENSIASI PRODUK BERBASIS CREATIVE ENTEPRENENUR UNTUK MENINGKATKAN KEUNGGULAN KOMPETITIF PRODUK Nawangsih .
UNEJ e-Proceeding Dinamika Global: Rebranding Keunggulan Kompetitif Berbasis Kearifan Lokal
Publisher : UPT Penerbitan Universitas Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research objective was to determine the role of product differentiation strategy based enteprenenur creative and competitive advantages of the product. Research conducted using qualitative descriptive method with case study approach, data collection techniques using snowball sampling through interviews, observation and document study. The results showed that the role of product differentiation strategy based creative entrepreneur is able to be an effective solution to improve the competitive advantage of the product because it can create a new market share and potential to be developed. The competitive advantage of the resulting product is a product of creative design with the theme of environmental awareness and potential of the local area. The implication of the study is to contribute positively to the government to give more attention to the local potential of the region and the presence of young entrepreneurs in creating business opportunities and new, more productive, economically valuable high by empowering the local community as a subject in the business activities undertaken by way of establishing a business partnership.
EVENT CANDIPURO CULTURE FESTIVAL : STRATEGI PROMOSI PARIWISATA BERBASIS BUDAYA Nawangsih Nawangsih
Cakrawala Management Business Journal Vol 1 No 1 (2018)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v1i1.1

Abstract

The unique and interesting tourism potential and local wisdom that the region has had so far is still not being promoted. The Candipuro Culture Festival event can become an opportunity and explore the value of cultural tourism in a region to be promoted as a potential tourist destination for tourists. The purpose of the study was to find out the tourism promotion strategies carried out in promoting and cultural attractions displayed in the Candipuro Culture Festival Event The study used a qualitative descriptive method. collecting data technique are interviews, observation and documentation. step of data analysis activities: data collection, data reduction, data presentation and conclusion drawing. The results that the promotion strategy used in the Candipuro Culture Festival Event was conducted using online and offline media to increase the number of tourist visits. Cultural attractions displayed at the Culture-based Candipuro Culture Festival Event, namely in the form of traditional arts and local wisdom of local residents, but there are cultural elements whose meaning has begun to shift, so more attention is needed. The importance of cultural preservation from generation to generation so as not to lose meaning.
Integration Model Productive Business as Embryo Oyster Mushroom in Village Klakah District Lumajang Ainun Jariah; Fauzan Muttaqin; Nawangsih Nawangsih
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 4 No 6 (2021): November 2021
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (176.948 KB) | DOI: 10.29138/ijebd.v4i6.1537

Abstract

Research Purposes : to realize Small and Medium Industries (IKM) that are globally empowered in solving social problems through product downstreaming. Design/methodology/approach: The research method is descriptive qualitative, using direct observations and interviews and documentation. Findings: The Oyster Mushroom Farmer Group has applied the management function (organizing), business administration starts to be organized by implementing the economic entity principle, has applied a more effective online marketing strategy, graphic design for the packaging of all product innovations has followed the proper provisions, especially innovation for packaging. oyster mushroom products Limitations/Implications Research: the data sources only came from the head, farmers, and processors of the "Manut" Oyster Mushroom Farmers Group. Practical Implications: to transfer of knowledge from universities to the participants of the "Manut" Oyster Mushroom Farmers Group, especially business management, business administration, effective online marketing strategies, graphic design, and product innovation made from oyster mushrooms. Originality/Value: Integration Model Productive Business as Embryo Oyster Mushroom in Village Klakah District Lumajang Type of Paper: research paper
ANALISIS POTENSI DAYA SAING PEMASARAN PRODUK UNGGULAN PISANG MAS KIRANA Nawangsih Nawangsih
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 3 No 2 (2018): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.858 KB) | DOI: 10.29407/nusamba.v3i2.12536

Abstract

The horticultural development program in East Java aimed at increasing the production and quality of competitive superior products, developing products to support food diversification, promoting regional and national economic development, opening up to work employment opportunities, increasing foreign exchange income and farmers' and welfare. Banana is one of the leading horticultural products in Indonesia developed intensively to support the central government program in agriculture in sustainable development. Lumajang regency, one of the areas of banana-producing centers, produce various types of bananas of good quality. The research objectives are: to analyze the competitiveness potential of banana mas kirana product either competitively or comparatively and to know marketing strategy (4P) banana mas kirana superior product. Research methods is descriptive with qualitative approach. Technique of collecting data using interview, observation and documentation, sampling technique using purposive sampling, where informant research determined based on criterion in accordance with have been determined. Data analysis used stages consisting of: data collection, data reduction, data presentation, verification and conclusion. The result of the research shows that the competitiveness potential of kirana gold product is competitive or comparative is big enough, but there are still some things that need to be improved especially in terms of hatchery and processing that is still not standard among farmers. While the marketing strategy of 4P has been applied well, so that the superior product of banana mas kirana is favored and can be accepted by the consumers both from local and national, and become one of superior product from Lumajang Regency
Interaksi Hubungan antara Foreign Direct Investment dan Pertumbuhan Ekonomi KHOIRUL IFA; Neny Tri Indrianasari; Nawangsih Nawangsih
Wiga : Jurnal Penelitian Ilmu Ekonomi Vol. 9 No. 2 (2019): September 2019
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/wiga.v9i2.446

Abstract

In ASEAN 5 countries namely Indonesia, Vietnam, Thailand, the Philippines and Malaysia have almost the same culture, in terms of social and economic aspects, the 5 countries have links between one country and another, so it is possible that the flow of foreign investment has a close relationship with economic growth. This study aims to determine the relationship between Foreign Direct Investment (FDI) and Economic Growth in ASEAN 5 Periods 1986-2017. This research is a two-way relationship research between the independent variable and the dependent variable that are reciprocal. The type of data used is the 1986-2017 time series data. Sources of data obtained from the World Bank. Data analysis technique uses Granger Causality analysis to see the 2-way relationship, and VAR (Vector Auto Regression) analysis by looking at the implus response factor for non-stationary data using VECM (Vector Error Correction Model) analysis. The results of the study state that based on the Granger Causality test there is no relationship between FDI and GDP and vice versa between GDP and FDI. Based on the VECM test there is a relationship between FDI and GDP.
Pengaruh Green Marketing Dan Green Product Terhadap Keputusan Pembelian Pupuk Organik Di Kios Tani Mulyo Kedungrejo Kabupaten Lumajang Reni Selvi Irawati; Nawangsih Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 1 No. 1 (2017): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v1i1.19

Abstract

This study aims to determine the effect of green marketing and green product depend on the decision to purchase organic fertilizer in Kios Tan Mulyo Kedungrejo Lumajang regency either partially or simultaneously. The research method used is multiple linear regression method by using hypothesis test that is t test and F test. The result of research indicate that partially for green marketing variable has no influence to purchase decision of organic fertilizer. Variable of green product there is significant influence to decision of purchasing organic fertilizer. While simultaneously there is the influence of green marketing and green product on purchasing decisions of organic fertilizer with a coefficient of determination (R square) of 0.406 was showed that 40.6% of organic fertilizer purchasing decisions can be explained by green marketing and green product, while the remaining 59,4% influenced by other variables not research in this study.
STRATEGI PENGEMBANGAN PRODUK PARIWISATA KREATIF BERBASIS POTENSI SUMBER DAYA ALAM DAN KEARIFAN LOKAL DESA WISATA Nawangsih Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 2 No. 02 (2018): Desember
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v2i02.362

Abstract

Bidang pariwisata menjadi salah satu sektor yang banyak mendapatkan perhatian, mengingat dampak multidimensi yang ditimbulkan dari bidang tersebut kepada bidang yang lainnya, yang berperan penting bagi peningkatan perekonomian masyarakat sekitar. Tujuan penelitian ini adalah untuk mengetahui strategi pengembangan produk pariwisata kreatif dan untuk mengetahui potensi sumber daya alam dan kearifan lokal yang dimiliki desa wisata. Jenis penelitian adalah penelitian deskriptif kualitatif, dengan menggunakan pendekatan fenomenologi. Tekhnik pengumpulan data menggunakan wawancara, observasi dan studi dokumen. Hasil penelitian menunjukkan bahwa strategi pengembangan produk wisata kreatif, yang dikembangkan desa wisata, dengan menggunakan berbagai media online maupun offline, memanfaatkan event bazar, festival budaya dan kegiatan yang erat kaitannya dengan pariwisata dan kearifan lokal masyarakat desa. Potensi sumber daya alam dan bentuk kearifan lokal yang dimiliki oleh desa wisata sangat beragam, antara lain : wisata kebuh teh, wisata air terjun, wisata alam adventure dan jenis wisata alam lainnya, sedangkan bentuk kearifan lokal desa wisata antara lain : festifal ujung mantra, event ronang, karnaval desa, sedekah desa dan event wisata dan kearifan lokal lainnya. Rekomendasi penelitian : perlu adanya kegiatan regenerasi untuk pelestarian wisata budaya agar bisa dikembangkan dari generasi ke generasi, untuk pengembangan desa wisata
Pandemic Impact of Covid-19 in The New Normal Area on Consumer Behaviour Nawangsih Nawangsih
Jurnal Ilmu Manajemen Advantage Vol. 5 No. 1 (2021): June
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v5i1.673

Abstract

The research objectives are: to find out the positive and negative impacts of the Covid-19 pandemic in the new normal era on the shift in consumer behavior and identify types of potential new business opportunities to be developed in the current new normal era. The research method uses this type of research based on literature study. The results of research based on literature studies show that: consumers make scale and value a priority in making purchases, the pandemic creates a new economy based on work from home, service changes, digital marketing, product diversification, wise consumption, fosters a sense of solidarity, family togetherness, creativity and innovation, careful activities, opportunities to increase knowledge and love for local and domestic products. The sectors affected by the pandemic are generally the prima donnas, the occurrence of punic buying and ease of service, a decrease in sales turnover and a shift in consumption patterns from offline to online. Meanwhile, new business opportunities that can be developed include: digital-based creative and innovative businesses, healthy and healthy culinary businesses, and several other potential businesses.
Socialization of The Role of Entrrepreneurial Orientation in Exsploiting Business Opportunities for Tempe Entrepreneurs Nawangsih Nawangsih
IMPOWERMENT SOCIETY Vol 4 No 1 (2021): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v4i1.631

Abstract

The problems faced by business actors include: entrepreneurial orientation of business actors who are still limited, the ability to innovate by creating new businesses by utilizing tempe is also still limited, so socialization is needed to provide an overview of knowledge in business development. These businesses are carried out from generation to generation, some even use simple equipment so that the resulting productivity is not maximized and the ability and courage of business actors to diversify and differentiate the products produced is also still limited, so the products produced are still limited. tempe variant a little. Based on these conditions, socialization activities related to the role of entrepreneurship orientation in taking advantage of business opportunities for entrepreneurs can be the best solution to help provide solutions to problems that lie above these business actors, because entrepreneurship is right in taking advantage of business opportunities. This opportunity can be an opportunity to create new business opportunities that are more diverse and useful to improve the welfare of tempe entrepreneurs, as well as produce more diverse tempe products so that they can provide a more diverse choice of preferences for consumers and provide added value and separate appeal. of the resulting product.
PEMBENTUKAN CITRA KAWASAN ORGANIK BERWAWASAN LINGKUNGAN BERBASIS GREEN MARKETING Nawangsih Nawangsih
Seminar Nasional Ilmu Terapan Vol 1 No 1 (2018): SNITER 2018
Publisher : Universitas Widya Kartika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (405.669 KB)

Abstract

Kesadaran masyarakat akan pentingnya menjaga kelestarian lingkungan hidup menjadi sebuah tren baru yang semakin berkembang dewasa ini. Pembentukan citra sebagai kawasan organik berwawasan lingkungan berbasis green marketing yang dilakukan mampu memberikan edukasi positif terkait dengan kepedulian terhadap lingkungan. Tujuan penelitian adalah untuk mengetahui strategi yang dilakukan untuk memperkuat citra sebagai kawasan organik berwawasan lingkungan dan untuk mengetahui implementasi kegiatan green marketing yang dilakukan di kawasan tersebut. Metode penelitian menggunakan deskriptif kualitatif. Tekhnik pengumpulan data melalui wawancara, observasi dan dokumentasi. Metode pengumpulan data menggunakan purposive sampling dengan informan penelitian adalah orang yang kompeten dalam bidangnya masing-masing. Analisis data yang digunakan terdiri dari empat tahapan, antara lain : pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukkan strategi untuk memperkuat citra kawasan organik dilakukan dalam bentuk menjalin kerja sama dengan Dinas Pertanian, petani, kelompok tani dan UPT Pembibitan Tanaman Pangan melalui bidang pertanian organik yang dijalankan, khususnya produk kopi organik. Sedangkan implementasi kegiatan green marketing mengalami kendala salah satunya berkaitan dengan pengembangan produk organik. Kesimpulan hasil penelitian adalah kegiatan green marketing akan berjalan dengan baik apabila elemen bauran pemasaran dijalankan secara berimbang, meliputi : produk hijau, harga hijau, saluran distribusi hijau dan promosi hijau, untuk memperkuat citra kawasan organik.
Co-Authors Ainun Jariah Fauzan Muttaqien Khoirul Ifa Neny Tri Indrianasari Reni Selvi Irawati