Prihatini Ade Mayvita
Universitas Islam Kalimantan Muhammad Arsyad Al-Banjary Banjarmasin

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THE EFFECTS OF POLITICAL EVENTS AGAINST ABNORMAL RETURN AND TOTAL VOLUME SHARIA SHARES ACTIVITY THAT LISTED IN JAKARTA ISLAMIC INDEX (JII) Rizka Zulfikar; Prihatini Ade Mayvita
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 14, No 2 (2017): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (527.852 KB) | DOI: 10.31106/jema.v14i02.511

Abstract

This research is an event study that aims to discover whether there is any empirical evidence of the stock changed to one of the political events in Indonesia. This research used a political event namely Jakarta Governor Election 2017 Round II, by using indicator value of abnormal return and Trading Volume Activity Sharia stocks in Jakarta Islamic Index Stock Market. This event political event was held on April 19, 2017. Population and sample in this research are 30 sharia stocks in JII. The data used in this research are secondary data consists of consists of daily stock prices, daily share trading volume, and daily stock prices index during the five days before, one day at the time of, and five days after the event. Statistical tool used to test the hypothesis is t test and Wilcoxon Signed Rank Test. T test calculation results indicate that there are significant positive value of abnormal return at a few days around the event date, which means the market responds to this event as a good news. While the results of Wilcoxon Signed Rank Test prove that there are significant differences between the average abnormal return in the period before the time the event and in the period after the time event, but not significant in the period before- after the event. The results of Wilcoxon Signed Rank Test also shows that there are significant differences between the average trading volume activity in the period at the time of-after the event, but not significant in the period before-at the time event and before-after the event.
ANALISIS POSITIONING RESTORAN CEPAT SAJI WARALABA FRIED CHICKEN DI BANJARMASIN BERDASARKAN PERSEPSI KONSUMEN (Studi Pada KFC Duta Mall, Texas Fried Chicken Duta Mall, AW Duta Mall Dan California Fried Chicken Rs Ulin Banjarmasin) Prihatini Ade Mayvita; Ikhwan Faisal
JWM (JURNAL WAWASAN MANAJEMEN) Vol. 3 No. 1 (2015)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (312.52 KB) | DOI: 10.20527/jwm.v3i1.155

Abstract

During the last 14 years, the growth rate of fried chicken franchise with the concept of fast food restaurants in Banjarmasin is 12% per year. It is characterized by large number of outlets/stores of fried chicken franchise in Banjarmasin city as many as 10 outlets. Most of the existing outlets are in Duta Mall Banjarmasin. This study aims to identify and analyze the competitive position of fried-chicken fast-food franchise restaurants based on the consumers’ perceptions (Study on KFC, Texas Fried Chicken, AW Duta Mall and CFC RS Ulin Banjarmasin). Perceptions formulated are based on the assessment of marketing mix, which consists of services, physical condition, Product, promotion, personal traits, Price, means of support, distribution and location. 100 respondents are taken as samples in this study, i.e. respondents who have eaten in the fourth Fried Chicken fast food franchise using the technique of non proportional stratified random sampling. Meanwhile, the technique of data analysis uses Multi Dimensional Scaling (MDS). The findings from the analysis using Multi Dimensional Scaling (MDS) show inequality positions of Fried Chicken franchise restaurants, Kentucky Fried Chicken, Texas Chicken, AW and California Fried Chicken, based on their consumers’ perceptions: 1. KFC is a fried chicken franchise restaurant that has superiority over the ease in getting information for organizing parties, the rooms’ capacities, the frequency of advertisements, employee skills, appropriate Products with Prices. In addition, KFC also has special superiority over different/ unique fried chicken taste and more outlets than other fried chicken franchise restaurants; 2. Texas Fried chicken has superiority over the speed of Customer service, cleanliness of the room, the Product pakaging which is favorable to consumers, direct gifts, discounts for the purchases, hospitable employees in serving customers, appropriate places for washing hands in accordance with the expectations of consumers of being close to additional facilities; 3. Customers perceive AW has superiority over the ease of organizing parties and designing more interesting party rooms, standard Product size, cheaper unit prize of Products, more varied promotion media, and neatness of employees’ clothes. In addition, AW also has a special superiority with the availability of quite complete and spacious children’s playground, 4. California Fried chicken (CFC) has superiority over the accuracy in giving services, attractive room design, more varied menu selection, cheaper package Prices, and comfortable atmosphere.