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All Journal Jurnal Ilmu Manajemen (JIM) Jurnal Celtic Lakon : Jurnal Kajian Sastra dan Budaya AL-ISHLAH: Jurnal Pendidikan Edulitics (Education, Literature, and Linguistics) Journal Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat ELITE Journal: Journal of English Linguistics, Literature, and Education English Language in Focus (ELIF) Journal of Language and Literature Jurnal Abdi Insani J-Lalite: Journal of English Studies Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan New Language Dimensions BISMA (Bisnis dan Manajemen) Edulitics (Education, Literature, and Linguistics) Journal Nomicpedia: Journal of Economics and Business Innovation J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)

Widyastuti

Universitas Negeri Surabaya

Author-ID : 3140546

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Social Sciences Other

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Peran Kualitas Layanan Elektronik, Presepsi Kemudahan, dan Kualitas Informasi terhadap Niat Pembelian Online Streaming Musik Spotify Dicky Anugrah Samudro; Widyastuti Widyastuti
Jurnal Ilmu Manajemen Vol 8 No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This study aims to the determinant effect of e-service quality, perceived ease of use, and information quality toward online purchase intention to paid digital streaming music Spotify. This research uses quantitative data. The sampling technique used is non-probability sampling with the type of judgmental sampling. In this study, the respondent is free service users streaming music Spotify access with smartphone, the sample used was 220 respondents. Data is processed using multiple linear regression. The results of this study indicate that e-service quality significantly affects online purchase intention, perceived ease of use significant effect on online purchase intention, and information quality significant effect toward online purchase intention.

Pengaruh Sales Promotion, Product Quality, dan Hedonic Behavior pada Impulse Buying Irma Septiana; Widyastuti Widyastuti
Jurnal Ilmu Manajemen Vol 9 No 2 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

A pandemic causes transactions in e-commerce to increase in health products. During the pandemic, impulsive purchases in e-commerce increased due to lockdown and fear of price increases. This research focuses on impulsive online purchases that are influenced by sales promotions, product quality, and hedonistic behavior. This type of research approach is quantitative with a causality research design. This analysis uses primary and secondary data sources. Data collection method using google form. Question measurement using a 5-point Likert scale. The population is infinite, and the number of samples collected is 197, which corresponds to the characteristics of the respondents is 123 respondents”the statistical analysis using multiple linear regression. The research results state that of the three independent variables, the hedonic behavioural variable significantly affects consumers' impulsive purchases of health products in e-commerce. Other variables, namely sales promotion and product quality, has no significant effect on impulsive purchases.

Pengaruh Experiential Marketing terhadap Niat Mengunjungi Kembali di Rumah Makan dengan Kepuasan Konsumen sebagai Variabel Mediasi Nourissa Dinda Syachadi; Widyastuti Widyastuti
Jurnal Ilmu Manajemen Vol 9 No 3 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

This research aims to determine the effect of experiential marketing on the revisit intention at Si Bolang restaurant and customer satisfaction as mediation variables. The population is the customer of Si Bolang restaurant, with a total of respondents 200. The study method is quantitative and data collection using Google Forms online questionnaire. Data analysis used is Path analysis with SPSS version 25 program, and the variables used included experiential marketing, customer satisfaction, and revisit intention. Data analysis conducted are validity, reliability, path analysis, and Sobel. This research shows a significant effect of experiential marketing on revisit intention; subsequently, customer satisfaction has a significant effect on the revisit intention. Next, experiential marketing has a significant effect on revisit intention, and this study concludes that it is proven that customer satisfaction has a role as a mediation variable between experiential marketing and revisit intention. This research is based on current conditions making eating necessary to meet hunger and turning into culinary tourism with lifestyle changes, making the restaurant industry marketing activities focus on atmosphere, design, hospitality, and other intangible factors. It is necessary to pay attention to strategies in providing experiences to consumers, such as improving the taste of food, developing menus, increasing food presentation, increasing restaurant concepts and improving service in order to increase comfort in dining such as eating at home, so that grow a sense of satisfaction and provide encouragement to consumers' intentions to make repeat visits.

The Influence of Fashion Involvement, Shopping Lifestyle, Sales Promotion on Impulse Buying on Users of Shopee Dwi Padmasari; Widyastuti Widyastuti
Jurnal Ilmu Manajemen Vol 10 No 1 (2022)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Health products are no longer the most sought after product but a well-known fashion product in e-commerce. This study discusses the involvement of fashion, shopping lifestyle, sales promotion on impulse buying. This study uses a quantitative method with a causal research design. The survey data used in this study came from respondents' responses and the literature. Respondent data was collected using google forms. The measurement scale uses a Likert scale of one to five points. Point one indicates strongly disagree, and five means strongly agree. The sample of this research is 150 respondents. Statistical analysis used is multiple linear regression. This study shows that fashion, shopping lifestyle, and sales promotion significantly affect impulse buying of fashion products in Shopee e-commerce. Shopee and fashion product sellers can use the results of this research to improve promotional programs so that more consumers are interested and make purchases suddenly because of the sales promotions offered.

TO DISCLOSE A LESS GENERIC PRONOUN: ADDRESSING NON-BINARY "THEY" Izzatia Nabila; Slamet Setiawan; Widyastuti Widyastuti
Lakon : Jurnal Kajian Sastra dan Budaya Vol. 10 No. 2 (2021): JURNAL LAKON
Publisher : Universitas Airlangga

Since the 13th century singular they have been used freely to account to the lack of gender-fair pronoun in the English language. Singular they that is normally employed as a pronominal non-possessive indefinite singular pronoun, in contrast to an expression on he/she generic. This study aims to provide a linear timeline that accounts to the usage of singular they from 13th century to date. Discerns through the scope of Diachronic studies. This study offers an analysis of context with diachronic relevance. The study uses argumentative cross-examination methods, by combing previous findings conducted by researchers who had undertook and attempted to write under similar theme .The results of this study show periodical changes from 13th century to the next, implying that sociocultural changes may be reflected in linguistic changes. The article postulates some that can be interpreted as lenient acceptance for the application of singular they. This study concludes despite the constant rejection singular they are a proper substitute for the gender-neutral pronoun in the English language due to two major advantages for singular they could afford neutrality and naturalness element in comparison to neologism.

PELATIHAN DESAIN MEREK SEBAGAI SARANA MEMPERKUAT IDENTITAS PRODUK Agus Frianto; Monika Tiarawati; Nadia Asandimitra; Yessy Artanti; Widyastuti Widyastuti
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2019)
Publisher : Universitas Ahmad Dahlan, Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jp.v3i3.1228

Trademark as an activity to make a name, symbol or identity to distinguish one product/service from another product/service. Therefore, entrepreneurs/business owners/startup founders need to consider how brands are for products/services that they want to sell. With a brand, the total value of the product is higher so that consumers can see the brand as an important part of the product. Consumers will more easily differentiate company products from competitors through brands. However, the importance of giving brand to the product was not realized by SMEs who were in Ngawen and Randuboto Villages, Sidayu District, Gresik Regency. Their only focus is product sales. Brands can be a long-term investment for business owners. Brands that are well managed by business owners will provide long-term benefits. The purpose of this outreach program is to provide training on how to make a good brand so that it can be easily recognized by the general public. The outputs of this outreach program activity are brand designs that are ready to be printed and pasted on the product packaging of business actors. The results of this outreach program activity show that several business actors have been able to create attractive brands so that they can be easily recognized by consumers and ultimately create an identity for SME products in Sidayu District, Gresik

The Verbification of Proper Nouns in English Janar Nata Prasihan; Widyastuti Widyastuti; Slamet Setiawan
English Language in Focus (ELIF) Vol 4, No 1 (2021): English Language in Focus (ELIF)
Publisher : English Department, Faculty of Education, Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/elif.4.1.69-80

The verbification of proper nouns is a term that refers to the changing of the proper nouns into verbs. It has a similar term to the denominal verb. As in the word Meghan Markle which is known as the Duchess of Sussex, yet considered as a verb related to her leaving the royal family incident. This study is aimed to reveal the phenomenon of the verbification of proper nouns, the use of the verbified proper nouns, and the etymology of the verbified proper nouns, especially in English. Using content analysis as one of the qualitative methods, the data then could be collected. The result of the study shows that the verbification of proper nouns in English still existed within the conversation which then classified into several types of verbs; agent verbs, instrument verbs, located verbs. There are thirteen verbified proper nouns listed in the agent verbs, eleven verbified proper nouns listed in the instrument verbs, and three verbified proper nouns listed in the locatum verbs. Since this study could only collect a total of twenty-seven verbified proper nouns and three types of verbs, further studies are widely open to be conducted by researchers in the future.

Pengaruh Relationship Marketing terhadap Loyalitas Pelanggan pada Nasabah Bank BTPN KCP Sepanjang Giina Herdian; Widyastuti Widyastuti
BISMA (Bisnis dan Manajemen) Vol. 6 No. 1 (2013)
Publisher : Universitas Negeri Surabaya

Relationship marketing is a process of creating, maintaining and improving the strength of the value-laden relationships with customers and other stakeholders. In relationship marketing strategy there are several variables that can increase customer loyalty to the company. Among them are trust, commitment, communication and conflict resolution. This study aimed to examine the effect of relationship marketing on customer loyalty either partially or simultaneously. The sampling method used accidental sampling. Customer BTPN KCP Sepanjang the population, so the number of samples obtained by 110 customers. Methods of data analysis using multiple linear regression with SPSS software assisted. Results of the analysis in this study shows that there is significant relationship between the variables of trust, commitment, communication and conflict resolution to customer loyalty either partially or simultaneously

Pengaruh Elemen Elemen Brand Equity terhadap Keputusan Pembelian Konsumen Produk Eiger Mochammad Mahmudi Rosid; Widyastuti Widyastuti
BISMA (Bisnis dan Manajemen) Vol. 4 No. 2 (2012)
Publisher : Universitas Negeri Surabaya

Increased activity of wild adventure and sports create demand for the product as a complement to the more adventurous, this is used by the equipment manufacturer adventure to compete for a place in the hearts of consumers. PT Eigerindo Multi Industrial Products, which is a manufacturer of products for the adventure out a few brands that is Nordwand, Eiger Women Series, Bodypack, and EIGER own. The strategy used is the application of the elements of brand equity in the minds of consumers, so the presence of elements of brand equity can affect purchasing decisions. This study aims to discuss and analyze the influence of the elements of brand equity is brand awareness, perceived quality, brand association and brand loyalty simultaneously and partial response to consumer purchasing decisions EIGER products, as well as to determine the variables most dominant influence. Where brand awareness, perceived quality, brand association and brand loyalty becomes the independent variable (X) and purchasing decisions become dependent variable (Y). The population in this study is consumers who have been involved in the purchase of products EIGER, namely Surabaya community EIGER product users. Sampling methods were studied non-probability sampling using accidental sampling technique with 110 respondents. Analysis technique used is multiple linear regression analysis processed through SPSS version 17.0 Hypothesis testing conducted using the F test and t test. The results of this study which means that there are simultaneous and partial influence on purchasing decisions Eiger products is equal 52,6%, while the remaining balance of 47.4% influenced by other variables outside of variables in this study. While one of independent variable is not significant influence is perceived quality. The most influential variable the dominant is brand loyalty.

Pengaruh Kesadaran Merek, Kesan Kualitas dan Asosiasi Merek terhadap Keyakinan Pelanggan dalam Membeli Pasta Gigi Merek Pepsodent (Studi di Desa Sumberagung Bojonegoro) Wiwit Devi Kurnia; Widyastuti Widyastuti
BISMA (Bisnis dan Manajemen) Vol. 3 No. 2 (2011)
Publisher : Universitas Negeri Surabaya

At the current market conditions, consumers are faced with an increasingly diverse product choices, brand identity will make the product selection process easier, because it helps consumers to decide which products best suited to their needs. Brand is a symbol and an indicator of quality of a product. Product brands that have long been known by consumers have become a status symbol and even the image for the product. So it is not surprising if the brand is often used as criteria in evaluating a product. (Sumarwan, 2002:303). The type of this research is a conclusive study uses causal research. The population of this study were men and women at least 19 years of age. The sample in this study are the customers of Pepsodent toothpaste in Sumberagung villages, Bojonegoro as many as 110 respondents. Non probability sampling technique using Purposive sampling way is used to determine the sample of this research. The data of this research analized by multiple linier regression analysis. The result of this research shows coefficient of determination 0,628, it means that there is an influence variable independent to dependent variable equal to 62,8% and the rest of 37,2% influenced by other variables outside this research. The most dominant variable in this research is brand awareness variable by t value of 6,109.

Co-Authors Agus Frianto Ahmad Munir Alya Zasha Khalisa Asep Nurdiansah Britney Caren Joseph Dian Luthfiyati Dian Luthfiyati Dicky Anugrah Samudro Dwi Padmasari Faisal Reza Fania Yulistiana Giina Herdian Inge Yunita Pramestya Irma Septiana Izzatia Nabila Janar Nata Prasihan Marita Khoirunnisaa Miko Rakatama Adhi Winarto Mochammad Mahmudi Rosid Monika Tiarawati Nadia Asandimitra Haryono Nindria Untarini Noor Firika Nourissa Dinda Syachadi Oikurema Purwati Oikurema Purwati Riszha Nurlayli SLAMET SETIAWAN Vinka Noerviana Wahyu Raharjo Wiwit Devi Kurnia Yessy Artanti

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