Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen (JIM) International Journal of Economics, Management, Business, and Social Science
Adita Primadana Sugandha
Universitas Negeri Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Push, Pull, dan Mooring terhadap Switching Intention pada Konsumen Pengguna Wifi di Era Pandemi Covid-19 Adita Primadana Sugandha; Tias Andarini Indarwati
Jurnal Ilmu Manajemen Vol 9 No 4 (2021)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.494 KB) | DOI: 10.26740/jim.v9n4.p1537-1548

Abstract

Internet use during the current pandemic is increasing, and most are done online. Work From Home (WFH) and School From Home (SFH) require stable and smooth internet. In addition to the internet, smartphones also play an essential role in people's daily lives during restrictions due to the pandemic. This study aims to analyze and discuss the effect of push, pull and mooring on switching intention. This study uses a push-pull-mooring model with an approach through switching intention. Respondents in this study were at least 20 years old. Due to this age, respondents have entered the adult stage in switching intentions from internet data packages to wifi. The sample used is 110 respondents—the sampling method used non-probability sampling with the judgmental sampling method. The analysis technique uses multiple linear regression with SPSS26 software. Based on the results obtained, it is known that the push variable on switching intention to use wifi has a positive effect. The pull variable has a positive impact on switching intention to use wifi. When the push and pull are getting stronger, consumers will switch. Mooring variable does not affect internet data packet switching intention to private wifi. This result shows that the switching intention of data packets to use wifi privately at home is relatively high. Due to using private wifi, you can access or surf the internet at a stable speed compared to data packet internet, in contrast to using data packet internet whose network is unstable.
Analysis of Factors Affecting Consumer Intention to Buy Honda Genio Motorcycles Adita Primadana Sugandha; Catresia Martha Bella; Tias Indarwati
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 1 No. 2 (2021): May
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine what factors influence consumer intentions to buy Honda Genio motorcycles. The author uses various sources, both research journals and from various books. In this study using an explanatory research design, this design is also called an exploratory design. The conclusion of this study is that consumers' purchase intentions are influenced by two main factors, namely product quality and brand image. Product quality is a consideration for consumers in making purchases because if consumers feel that they are suitable for Honda Genio and the product can meet their needs, then consumers make the decision to buy Honda Genio. Meanwhile, brand image is related to attitudes in the form of beliefs and preferences for a brand. Consumers who have a positive image of a brand are more likely to make a purchase.
Co-Authors Catresia Martha Bella Tias Andarini Indarwati Tias Indarwati