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PENGARUH PRIVACY, BRAND NAME, DAN WORD OF MOUTH TERHADAP BRAND TRUST DAN BRAND COMMITMENT PADA PEMBELIAN GADGET SECARA ONLINE DI SURABAYA MARDIANA, RIA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 6 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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strategy to achieve and the desired market share. For that the company can do this by having a dominant market brand. Through the brand would enhance consumer purchasing decision making process and also the consumer will be easy to differentiate the products they buy with the other competitors' products. This is an action must be able to be realized by the company mainly engaged in the sale through online sites such as the sale of gadgets. This study aims to determine the effect of privacy, brand name, word of mouth on brand trust and brand commitment in buying gadgets online at Surabaya. The population in this study all the people in Surabaya gadget ever buy products online. Sampling techniques in the study were non probability sampling using purposive sampling method. Purposive sampling is a non-probability sampling technique in which sample selection is based on certain considerations that the respondents who have bought products online gadget in Surabaya. Analyze technique using structural equation modeling (SEM). Based on the calculation results obtained that the Privacy influence on the purchase of brand trust online gadget in Surabaya. Brand name influence on brand trust in purchasing on-line gadget in Surabaya. Word of mouth effect on brand trust in purchasing on-line gadget in Surabaya. Brand trust affects brand commitment in an online purchase in Surabaya

ANALISIS KONTRASTIF REDUPLIKASI BAHASA JEPANG DAN BAHASA JAWA æ—¥æœ¬èªžã¨ã‚¸ãƒ£ãƒ¯èªžã®é‡è¤‡ã«ãŠã‘ã‚‹å¯¾ç…§åˆ†æž MARDIANA, RIA
GoKen Vol 6, No 2 (2018): Edisi Wisuda Juni 2018
Publisher : GoKen

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AbstrakMorfologi merupakan kajian linguistik dalam bahasa. Dalam morfologi terdapat reduplikasi yangmerupakan bentuk pengulangan kata. Reduplikasi dalam bahasa Jepang disebut juufuku sedangkan reduplikasidalam bahasa Jawa disebut tembung rangkep. Reduplikasi bahasa Jepang terdapat dua klasifikasi yaitu gokan nojuufuku (reduplikasi penuh) dan gokan no juufuku to setsuji (reduplikasi penuh dan imbuhan). Sedangkan dalambahasa Jawa reduplikasi terbagi menjadi empat macam. Yaitu, reduplikasi penuh, reuplikasi bervariasi bunyi,redupliksi parsial, reduplikasi parsial bervariasi bunyi. Pada penelitian ini menggunakan analisis kontrastif untukmengetahui persamaan dan perbedaan reduplikasi dari bahasa Jepang dan bahasa Jawa.Penelitian ini terdapat tiga rumusan masalah yaitu untuk mendeskripsikan bentuk reduplikasi bahasaJepang dan bahasa Jawa, untuk mendeskripsikan proses reduplikasi bahasa Jepang dan bahasa Jawa, yangterakhir adalah untuk mendeskripsikan persamaan dan perbedaan dalam reduplikasi bahasa Jepang dan bahasaJawa. Rumusan masalah pertama dan ke dua menggunakan teori koizumi dan norimitsu sedangkan untukreduplikasi bahasa Jawa menggunakan teori Sudaryanto. Rumusan masalah ke tiga berdasarkan teori analisiskontrastif Suzuki (1089:61). Sumber data reduplikasi bahasa Jepang diperoleh dari majalah kazi, niponika, karinodan yourei. Sedangkan reduplikasi bahasa Jawa diperoleh dari majalah panjebar semangat. Reduplikasi bahasaJepang diperoleh 40 data, 32 data adalah gokan no juufuku dan 8 data gokan no juufuku to setsuji. datareduplikasi bahasa Jawa diperoleh 40 data. 12 data merupakan data reduplikasi penuh, 12 data reduplikasibervariasi bunyi, 12 reduplikasi parsial, dan 4 data lainnya adalah reduplikasi parsial bervariasi bunyi.Persamaan dan perbedaaan reduplikasi bahasa Jepang dan bahasa Jawa adalah gokan no juufuku sama denganreduplikasi penuh dan reduplikasi parsial, gokan no juufuku to setsuji dengan reduplikasi parsial dan reduplikasiparsial bervariasi bunyi.Kata Kunci: Morfologi, Reduplikasi, Analisis kontrastif.AbstractMorphology is linguistic study of language. In Morphology there is reduplicate, which in form ofrepeating the word. Reduplicate in Japanese language is Juufuku while in Javanese language is tembung rangkep.Japanese Reduplicate has two classifications namely gokan no jufuku (fully reduplicate) and gokan no juufuku tosetsuji (fully reduplicate and remuneration). While in Javanese language divided into four types. Which is, fullyreduplicate, variate-sound reduplicate, partial reduplicate, partial variate-sound reduplicate. In this study usingcontrastive analysis to find the similarities and the differences reduplication from Japanese language andJavanese language.This study have three research questions that is to describe the form of Japanese and Javanesereduplication, to describe the process of Japanese and Javanese reduplication, and the last is to describe thesimilarities and the differences Japanese and Javanese reduplication. The first and second research questionusing Koizumi`s and Norimitsu`s theories while for Javanese reduplication using Sudaryanto`s theory. The thirdresearch question base of contrastive analysis theory by Suzuki (1089:61). The data source Japanese languagereduplication obtained from Kazi magazine, Niponika magazine, Karino magazine, and Yourei. While Javaneselanguage reduplication obtained from Panjebar Semangat magazine. Japanese reduplicate language obtainedforty data, thirty-two data is gokan no jufuku and 8 data gokan no juufuku to setsuji. Javanese languagereduplicate obtained forty data. Twelve data is fully reduplicate, twelve data is variate-sound reduplicate, twelvedata is partly reduplicate, and the other 4 data is partly variate-sound reduplicate. The similarities and thedifferences Japanese language and Javanese language reduplication is gokan no juufuku is same as fully andpartial reduplication, gokan no juufuku to setsuji with partial reduplicate and partial variate-sound reduplicate.Keywords: Morphology, Reduplicate, Contrastive Analysis.

Employer Branding as a Strategy to Attract Potential Workforce Tikson, Shinta Dewi Sugiharti; Hamid, Nurdjanah; Mardiana, Ria
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi
Publisher : UI Scholars Hub

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This research analyzes the effect of PT. Citibank Indonesia employer branding with organizational attractiveness. The organizational attractiveness that is studied in this paper are divided into two category, such as instrumental attribute and symbolic attribute. These attributes are tested further by examining the workforces’ gender and level of education. Research data is obtained through surveys, literature study, and observation. To test the hypothesis, this study uses bivariate chi square and descriptive quantitative method. Samples consist of 94 workforces which are students from three universities (Universitas Hasanuddin, Universitas Negeri Makassar, and Universitas Muslim Indonesia) in Makassar, South Sulawesi. Research shows that PT. Citibank Indonesia employer branding which consists of two organizational attractiveness (instrumental attribute and symbolic attribute) have a significant effect to attract workforce in Makassar (by gender and level of education).

ANALISIS FAKTOR QUALITY OF WORK LIFE TERHADAP KINERJA PELAYANAN KESEHATAN PEGAWAI RUMAH SAKIT PENDIDIKAN UNHAS DI KOTA MAKASSAR Rianda Ridho Hafizh Thaha; Ria Mardiana; Fauziah Umar
Media Kesehatan Masyarakat Indonesia Vol. 12 No. 3: SEPTEMBER 2016
Publisher : Faculty of Public Health, Hasanuddin University, Makassar

Penelitian ini bertujuan mengetahui pengaruh Quality of Work Life yang terdiri dari variabel lingkungan kerja, partisipasi, sistem imbalan, pengembangan karir terhadap kinerja pelayanan kesehatan karyawan Rumah Sakit serta untuk menguji variabel paling dominan memengaruhi kinerja karyawan pada Rumah Sakit Universitas Hasanuddin di Makassar. Jenis penelitian yang di gunakan adalah cross sectional, untuk menganalisis digunakan analisis chi square dan regresi berganda. Berdasarkan hasil penelitian menggunakan analisis chi square menunjukkan bahwa ada hubungan antara lingkungan kerja (p=0,001), sistem imbalan (p=0,024), pengembangan karir (p=0,017) dengan kinerja pelayanan kesehatan karyawan, sedangkan pada variabel partisipasi (p=0,055) tidak terdapat hubungan yang signifikan dengan kinerja pelayanan kesahatan karyawan RS Unhas. Dari hasil analisisregresi diperoleh persamaaan regresi ketiga variabel, yakni lingkungan kerja, sistem imbalan dan pengembangan karir mempunyai pengaruh yang signifikan terhadap peningkatan kinerja pelayanan kesehatan karyawan pada Rumah Sakit Universitas Hasanuddin di Makassar, variabel yang paling dominan berpengaruh terhadap kinerja karyawan pada Rumah Sakit Universitas Hasanuddin di Makassar adalah lingkungan kerja, hal ini dikarenakan lingkungan kerja yang baik, suasana yang positif, metode kerja yang teratur, komunikasi yang baik antar karyawanakan meningkatkan kinerja Rumah Sakit Universitas Hasanuddin di Kota Makassar.

PELATIHAN MOTIVASI DAN PENGEMBANGAN USAHA BAGI PENGURUS DAN ANGGOTA UMKM DI KABUPATEN WAJO MENGHADAPI SHOCK PANDEMI COVID-19 A.Ratna Sari Dewi; Abdul Rahman Kadir; Nurdjanah Hamid; Ria Mardiana
Jurnal Dinamika Pengabdian (JDP) Vol. 6 No. 2 (2021): JURNAL DINAMIKA PENGABDIAN VOL. 6 NO. 2 MEI 2021
Publisher : Departemen Budidaya Pertanian Fakultas Pertanian UNHAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20956/jdp.v6i2.11857

Tujuan dari kegiatan pengabdian pada masyarakat ini adalah meningkatkan motivasi, pengetahuan dan pemahaman kelompok masyarakat UMKM di Kabupaten Wajo, Sulawesi Selatan tentang motivasi untuk pengembangan usaha bagi UMKM binaan Dinas Perindustrian, perdagangan, koperasi dan UKM Kabupaten Wajo. Dua UMKM yang menjadi mitra adalah UMKM Lion Putra Perdana, dan UMKM Wanita Sejahtera. Metode pendekatan yang ditawarkan untuk menyelesaikan permasalahan mitra tersebut adalah: (1) Pertemuan secara daring dan luring; (2) Ceramah singkat tentang penjelasan materi yang disajikan pada kegiatan ini; (3) Diskusi dan Latihan Kelompok untuk membahas kasus-kasus dengan mengambil contoh kasus usaha dari beberapa peserta sehubungan dengan materi yang disajikan; (4) Game dan Simulasi dengan menyajikan beberapa games/permainan-permainan yang terkait dengan bisnis untuk memperoleh refleksi sekaitan dengan aktifitas usaha anggota/pengurus UMKM. Pihak-pihak yang terlibat dalam ceramah, diskusi serta games dan simulasi adalah pemateri, peserta, fasilitator, dan panitia. Beberapa metode dikombinasikan dalam aplikasinya sehingga meningkatkan partisipasi dan pemahaman seluruh peserta dalam proses pelatihan. Output pengabdian ini adalah artikel yang diterbitkan pada jurnal pengabdian pada masyarakat atau jurnal yang relevan dan sebagai tambahan dimuat pada media cetak online yakni fajar.com. Kata kunci: Pelatihan, motivasi, daring dan luring. ABSTRACT The purpose of this community service activity is to increase the motivation, knowledge and understanding of MSME community groups in Wajo Regency, South Sulawesi about the motivation for business development for MSMEs assisted by the Department of Industry, trade, cooperatives and SMEs of Wajo Regency. The two MSMEs that become partners are the Lion Putra Perdana MSME and the Wanita Sejahtera MSME. The approach methods offered to resolve the partners' problems are: (1) Online and offline meetings; (2) a short lecture on the explanation of the material presented in this activity; (3) Group Discussions and Exercises to discuss cases by taking examples of business cases from several participants in relation to the material presented; (4) Games and Simulations by presenting several games/games related to business to gain reflection in relation to the business activities of MSME members/managers. The parties involved in lectures, discussions as well as games and simulations are presenters, participants, facilitators, and committees. Several methods are combined in their application so as to increase participation and understanding of all participants in the training process. The output of this service is articles published in community service journals or relevant journals and additionally published in online print media, namely Fajar.com. Keywords: Training, motivation, online, and offline.

PENGARUH KARAKTERISTIK INDIVIDU, KOMPETENSI, DAN LINGKUNGAN KERJA TERHADAP KINERJA PENYULUHAN KELUARGA BERENCANA KABUPATEN MAMUJU PROVINSI SULAWESI BARAT Rusmiah Rusmiah; Nurdin Brasit; Ria Mardiana
Hasanuddin Journal of Applied Business and Entrepreneurship Vol 2 No 4 (2019)
Publisher : Master of Management, Faculty of Economics and Business, Hasanuddin University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hjabe.v2i4.273

Family planning extension officers (PKB) is an asset of human resources that will determine the success of the management of the programme at the level of field lines KB. This research aims to find out and analyze between individual characteristics, competencies, and an influential work environment more dominant performance against the extension officers KKBPK Mamuju Regency. The design of the research uses descriptive analistis approach (analytical descriptive approach) quantitatively. The population in this research is the extension officers KKBPK-KB Office of population and Control KB Mamuju Regency totaled 40 people extension officers of KKBPK. The samples will be used in this research is 40 power extension officers KB Mamuju Regency. The technique of data collection is done using interviews, observation, Questionnaire, and documentation. The results showed that individual Characteristics, competencies, and simultaneously working environment positive and significant effect on performance extension officers KB in Mamuju Regency. Competence is more dominant in affecting the performance of extension officers KB in Mamuju Regency with the value of the component's largest beta 0567. While the individual karasteristik and the respective working environment of 0.253 and 0.196.

The Influence Of The Work Environment, Work Compensation On Turnover Intention Through Job Satisfaction At PT. Albadriyah Wisata Shara Rahayu Saputri; Maat Pono; Ria Mardiana
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5076

This research aims to analyze the impact of the work environment, work compensation on turnover intention from job satisfaction at PT Albadriyah Wisata. This research was conducted at PT Albadriyah Wisata involving 50 employees, using a sampling technique purposive sampling, ie selecting a sample according to certain criteria, namely only smartphone use. Data were analyzed in the SEM method on a PLS basis. The research results show that if The work environment has a positive impact on turnover intention. Work compensation has a positive impact on turnover intention. Job happiness is positively influenced by the workplace. Salary and intention to leave the company both have beneficial effects on job satisfaction. Through turnover intention, the workplace has an impact which benefits job satisfaction. Through turnover intention, the workplace has a beneficial impact on job satisfaction. Keywords: work environment, work compensation, turnover intention and job satisfaction

Analysis Of Job Crafting and Organizational Support on Employee’s Innovative Work Behavior with Work Engagement as An Intervening Variable Nurlaila Dahlan; Ria Mardiana; Andi Reni
SEIKO : Journal of Management & Business Vol 6, No 2 (2023): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5133

Employees play a significant part in determining the fate of a company. Employees are anticipated to retain innovative actions for the effectiveness and sustainability of a company. One of the factors that can impact Employees innovative work behavior is through job crafting, which refers to the tone- initiated changes made by workers to balance job demands and coffers. This, in turn, affects the position of organizational or company success in achieving its pretensions. Organizational support plays a pivotal part in enhancing Employees provocation to develop their capabilities. Employees innovative behavior can also be enhanced through work engagement, which is a concept where employees have a high commitment and enthusiasm for their work. This study aims to examine the influence of job crafting and organizational support on Employees innovative behavior with work engagement as the interceding variable. The exploration system used is quantitative descriptive system. The repliers in this study were 77 workers of PT. Infomedia Nusantara. Data collection ways used questionnaires, and data analysis ways used Partial Least Forecourt (SmartPls). The results of the study showed that organizational support had a significant positive effect on work engagement as a mediator. Job crafting was proven to have a significant and positive effect on workers' innovative behavior. Job crafting also had a positive and significant effect on work engagement as a mediator. Work engagement as a mediator had a positive and significant effect on innovative behavior. Keywords: job crafting, organizational support, work engagement, innovative behavior

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