This Author published in this journals
All Journal ASPIRATION Journal
So Won Jeong
Inha University, Republic of Korea

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

MODERN MUSLIMAH IN MEDIA: A STUDY OF RECEPTION ANALYSIS IN “SALIHA” PROGRAM ON NET TV Eka Perwitasari Fauzi; Feni Fasta; Robert Jeyakumar Nathan; So Won Jeong
ASPIRATION Journal Vol. 1 No. 2 (2020): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2052.275 KB)

Abstract

Indonesia, as a country with the largest Muslim population in the world, holds a significant market share of the Islamic industry, especially for Muslim women. This study discusses how media constructs meaning for modern Muslim women's identity, in "Saliha" a program aired on Indonesia national television, NET TV. This qualitative research is conducted based on social construction of reality theory and using Stuart Hall's reception analysis method. The data was obtained via in-depth interviews and Focus Group Discussion. Findings indicate shifting views of Muslim women portrayed in television; these findings add to the continuous mediatization of modern Muslims, especially women. Thus, the existence of Muslim women continued to negotiate and be redefined through images, narratives, and knowledge constructed in media for market consumption.