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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi
Jusherm Jusherm
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Economics, Econometrics & Finance

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ANALISIS TINGKAT KEPUASAN KONSUMEN ATAS KUALITAS PELAYANAN PADA SOLARIA RESTORAN MALL SKA DI KOTA PEKANBARU Sri Rahmi Murni; Jusherm Jusherm; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study is to determine the level of customer satisfaction on the quality of service on Solaria Restaurant City Mall SKA Pekanbaru. The population in this study is that consumers who visit the Solaria Restaurants Mall SKA Pekanbaru. The determination of the amount of sample 98 people based on Hair et. al, convinience using sampling techniques. Analysis of the data in this study using Impertance Performance Analysis (IPA). The results of the study with an average of respondents' answers to the level of satisfaction on reability is with category of satisfied. Then variable respondent satisfaction level of responsiveness as satisfied. Furthermore, customer satisfaction with ansurance variable is satisfied. Customer satisfaction with empathy variable with the satisfied category. While customer satisfaction with tangible variables is categorized as very satisfied.Keywords : Customer Satisfaction, Quality of Service
PENGARUH PRODUCT USABILITY DAN CASHBACK PROMOTION TERHADAP KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS PENGGUNA DOMPET DIGITAL “SHOPEEPAY” DI KOTA PEKANBARU Salahudin Salahudin; Restuti Sri; Jusherm Jusherm
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 9, No 2 (2022): (Juli - Desember)
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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Abstract

This study intends to ascertain the influence of cashback promotions and productusability on customer satisfaction and brand loyalty among "shopeepay" digitalwallet users in Pekanbaru City. All residents of Pekanbaru City who utilize theShopeePay digital wallet make up the study's population. A questionnaire was usedto gather primary data, which was used to support the study's findings. Pathanalysis with the aid of the program SPSSsampling technique is ProbabilitySampling, which offers equal opportunities for members of the population to bepicked as samples in this study. With a total of 110 respondents, the Hair et. al.sample size was used in this investigation. The findings of this study suggest that:1) Customers' satisfaction with products in Pekanbaru City who use ShopeePaydigital wallets is positively and significantly impacted by product usability. 2) InPekanbaru City, Cashback Promotion has a favorable and considerable impact onShopeePay digital wallet user happiness. 3) In Pekanbaru City, customersatisfaction has a favorable and considerable impact on users' loyalty. 4) InPekanbaru City, ShopeePay digital wallet customers' loyalty is positively andsignificantly impacted by product usability. 5) In Pekanbaru City, CashbackPromotion has a favorable and considerable impact on ShopeePay consumers'loyalty. 6) Product usability has a big impact on Pekanbaru City ShopeePay users'loyalty through satisfaction. 7) In Pekanbaru City, Cashback Promotionsignificantly affects ShopeePay digital wallet customers' Loyalty throughSatisfaction. Keywords: Product Usability, Cashback Promotion. Satisfaction, Loyalty,ShopeePay
Co-Authors Henni Noviasari Restuti Sri Salahudin Salahudin Sri Rahmi Murni