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All Journal Jurnal Manajemen dan Kewirausahaan (JMDK) Journal of Regional Economics Indonesia
Fatima Abdullah
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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BRAND SOCIAL RESPONSIBILITY DAN CORPORATE SOCIAL RESPONSIBILTY DALAM RANGKA MENINGKATKAN REPUTASI DAN DAYA SAING ORGANISASI Umu Khouroh; Fatima Abdullah
Jurnal Manajemen dan Kewirausahaan Vol 4, No 1 (2016): June 2016
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jmdk.v4i1.404

Abstract

The objective of this research is to examine the effects of Brand Social Responsibility (BSR) and Corporate Social Responsibility (CSR) on the reputation and competitiveness of the organization. This methods research designedby using the explanatoryresearch.Unit analysisin this researchis students in University ofMerdeka Malang. The research instrument used questionnaires technique, collected from a sample of 150 students. Data analysis techniques used the SmartPLSanddescriptiveanalysis.This results research showed thatBrandSocial Responsibility (BSR) does not have an effect on the reputation and competitiveness. The CSR has effect on reputation but not towards competitiveness. The reputation has effect on competitiveness. CSR influences against reputational mediatedby competitiveness. Based on the research results, TheUniversity of Merdeka Malang should be continue to implementand enhancethe BSRand the CSRprogramin a moreplannedand ongoing concern as a manifestation of Business and Economics Feculty in improving knowledge, expertise and skills ofthe nation'schildren.
Analisis Perbedaan Fertilitas antara Wanita Pasangan Usia Subur yang Bekerja di Sektor Formal dengan Sektor Informal di Desa Pandanlandung Kabupaten Malang Rina Setyawati; Fatima Abdullah
Journal of Regional Economics Indonesia Vol 1, No 1 (2020): Februari 2020
Publisher : University Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (595.086 KB) | DOI: 10.26905/jrei.v1i1.4764

Abstract

Penelitian ini bertujuan untuk menganalisis 1) Fertilitas wanita pasangan usia subur yang bekerja di sektor formal dan wanita pasangan usia subur yang bekerja di sektor informal di Desa Pandanlandung Kabupaten Malang 2) Perbedaan fertilitas antara wanita pasangan usia subur yang bekerja di sektor formal dan wanita pasangan usia subur yang bekerja di sektor informal di Desa Pandanlandung Kabupaten Malang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif dan analisis statistik dengan menggunakan Softwere SPSS versi 21.00 dan didapatkan hasil 1) Rata-rata fertilitas antara responden yang bekerja di sektor formal dengan responden yang bekerja di sektor informal tersebut relatif sama, 2) hasil penelitian terhadap fertilitas antara responden yang bekerja di sektor formal dengan responden yang bekerja di sektor informal di Desa Pandanlandung tidak ada perbedaan yang signifikan.https://doi.org/10.26905/jrei.v8i1.
Co-Authors Rina Setyawati Umu Khouroh