Articles
<![CDATA[Theory of Planned Behavior Approach and Gender Differences on Students’ Intention to Practice Online Business ]]>
<![CDATA[Suryawirawan, Okto Aditya]]>
<![CDATA[ JDM (Jurnal Dinamika Manajemen) Vol 10, No 2 (2019): September 2019 (DOAJ Indexed) ]]>
Publisher : <![CDATA[Department of Management, Faculty of Economics, Universitas Negeri Semarang ]]>
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DOI: 10.15294/jdm.v10i2.19398
<![CDATA[The purpose of this study is to examine the influence of attitude, subjective norm, perceived behavioral control, gender and self-efficacy towards college students’ intention to practice online business in Surabaya. Theory of planned behavior is used to analyze student intention to become an entrepreneur through e-commerce especially online shop platform, thus becoming solution to decrease unemployment rate in Indonesia and furthermore increasing the economy of Indonesia in general. This research uses primary data resources which collected directly by distributing questionnaires to 114 respondents. The respondents are college students that use e-commerce application at least once a month. The findings of this study are attitude has a negative effect towards student’s intention to practice online business, subjective norm and perceived behavioral control have a positive effect towards student’s intention to practice online business. Self-efficacy could not moderate the effect of attitude on student’s intention to practice online business. Female college students have a higher intention to practice online business compared to male college students.]]>
<![CDATA[PERCEIVED EASE OF USE DAN PERCEIVED USEFULNESS TERHADAP E-COMMERCE INTENTION MELALUI APLIKASI ONLINE SHOP PADA MAHASISWA DI SURABAYA ]]>
<![CDATA[Okto Aditya Suryawirawan]]>
<![CDATA[ Jurnal MEBIS (Manajemen dan Bisnis) Vol 4 No 1 (2019): July 2019 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur ]]>
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DOI: 10.33005/mebis.v4i1.46
<![CDATA[Pertumbuhan e-commerce yang pesat dalam kurun waktu 4 tahun terakhir menjadi peluang bisnis yang sangat potensial di Indonesia. Peluang tersebut dapat menjadi alternatif solusi bagi pengangguran di Indonesia yang meningkat pada tahun 2017. Namun melihat bahwa industri digital tergolong industri yang padat modal, perlu kemudian kiranya dikaji kembali arah pemanfaatan peluang tersebut. Fokus dari penciptaan lapangan kerja sebaiknya tidak pada penciptaaan platform-platform e-commerce yang semakin banyak, namun pada bagaimana calon pelaku bisnis dan pelaku bisnis yang sudah ada dapat memanfaatkan platform-platform e- commerce tersebut. Penelitian ini bertujuan untuk menguji pengaruh perceived ease of use danperceived usefulness terhadap e-commerce intention melalui aplikasi online shop di Surabaya. Sampel yang digunakan dalam penelitian ini adalah mahasiswa. Jenis penelitian ini adalah kuantitatif dengan menggunakan kuisioner sebagai instrumen. Hubungan antar variabelnya kemudian diuji menggunakan partial least square dengan software smartPLS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif signifikan perceived ease of use terhadap e- commerce intention dan pengaruh positif signifikan perceived ease of use terhadap perceived usefulness. Pengaruh perceived usefulness terhadap e-commerce intention ditemukan positif namun tidak signifikan.]]>
<![CDATA[PENGARUH CORPORATE ENTREPRENEURIAL INTENTION DAN SELFEFFICACY TERHADAP ENTREPRENEURIAL INTENTION DAN ORGANIZATIONAL PERFORMANCE ]]>
<![CDATA[Okto Aditya Suryawirawan]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Airlangga Vol. 29 No. 1 (2019): JURNAL EKONOMI DAN BISNIS AIRLANGGA ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis, Universitas Airlangga ]]>
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DOI: 10.20473/jeba.V29I12019.37-51
<![CDATA[Introduction: This study aims to examine the effect of corporate entrepreneurial intentions consisting of innovation, risk taking, and proactiveness on entrepreneurial intentions and organizational performance, with self-efficacy as a variable that moderates the influence between corporate entrepreneurial intentions and entrepreneurial intentions in Citraland Surabaya.Methods: This study uses quantitative methods and the samples used are employees from various departments at Citraland Surabaya. The instrument used in this study was a questionnaire, then tested the relationship between variables with partial least squares, using the SmartPLS software.Results: The results of this study indicate that there is a positive and insignificant effect of innovation on entrepreneurial intentions, a negative and insignificant effect of risk taking on entrepreneurial intentions, and a non-significant positive effect on entrepreneurial intentions. This study also found that the overall variables of corporate entrepreneurial intention had a positive and insignificant effect on organizational performance. The moderator variable in the form of selfefficacy was found to be unable to moderate the effect of the company's entrepreneurial intentions on entrepreneurial intentions.Conclusion and suggestion: The company can also facilitate the entrepreneurial interest of these employees by giving them higher authority when the company establishes new branches. It is hoped that the company will realize the importance of fostering interest in the company, and how this will provide them with future retirement.]]>
<![CDATA[Implementasi Theory of Planned Behavior terhadap Entrepreneurial Intention: Efek Moderasi Entrepreneurship Education dan Gender ]]>
<![CDATA[Okto Aditya Suryawirawan]]>;
<![CDATA[Wiwiek Srikandi Shabrie]]>;
<![CDATA[Krido Eko Cahyono]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 9, No 2 (2021): December 2021 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v9i2.6367
<![CDATA[The aim of this study is to analyze the effect of entrepreneurship education on the entrepreneurial intention of college students in Surabaya. Purposive sampling was used towards 220 college students. The criteria of the samples were students who already took entrepreneurship subject for bachelor degree and entrepreneurship practicum for vocational studies. This study used Mann-Whitney U-Test through SPSS and partial least squares through SmartPLS. This study finds: 1) attitude, subjective norm and perceived behavioral control have a positive significant impact towards entrepreneurial intention, 2) entrepreneurship education has a positive significant impact towards entrepreneurial intention,3) entrepreneurship education failed to moderate any of the theory of planned behavior variables effect toward entrepreneurial intention, 4) gender failed to moderate the relationship between entrepreneurship education and entrepreneurial intention, 5) there was no difference on the level of entrepreneurial intention between male and female college students, 6) there was no difference on the level of entrepreneurial intention between bachelor degree and vocational studies students.]]>
<![CDATA[THEORY OF PLANNED BEHAVIOR PADA E-COMMERCE INTENTION MAHASISWA DI SURABAYA ]]>
<![CDATA[Okto Aditya Suryawirawan]]>
<![CDATA[ JURNAL MAKRO MANAJEMEN Vol 4, No 2 (2019): Makro Jurnal Manajemen Dan Kewirausahaan ]]>
Publisher : <![CDATA[JURNAL MAKRO MANAJEMEN ]]>
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<![CDATA[Tujuan dari penelitian ini untuk menganalisis pengaruh attitude, subjective norm, perceived behavioral control dan gender terhadap e-commerce intention mahasiswa di Surabaya. Penelitian ini menggunakan sumber data primer yang diperoleh secara langsung dengan menyebarkan kuesioner kepada 103 responden. Metode pengambilan sampel adalah non-probability dengan teknik purposive sampling. Kriteria responden adalah mahasiswa yang menggunakan aplikasi e-commerce setidaknya sebulan sekali.Metode penelitian menggunakan analisis partial least square. Temuan dari penelitian ini adalah attitude memiliki pengaruh positif terhadap e-commerce intention, subjective norm memiliki pengaruh positif terhadap e-commerce intention, perceived behavioral control memiliki pengaruh positif terhadap e-commerce intention.Mahasiswa perempuan memiliki e-commerce intention yang lebih tinggi daripada mahasiswa laki-laki.]]>
<![CDATA[PENGALAMAN BERBELANJA DI E-COMMERCE TERHADAP NIATAN MAHASISWA UNTUK MENGADOPSI E-COMMERCE DI MASA DEPAN: PENDEKATAN TAM DAN SELF-EFFICACY ]]>
<![CDATA[Okto Aditya Suryawirawan]]>
<![CDATA[ SEIKO : Journal of Management & Business Vol 3, No 3 (2020): July - December ]]>
Publisher : <![CDATA[Program Pascasarjana STIE Amkop Makassar ]]>
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DOI: 10.37531/sejaman.v3i3.734
<![CDATA[Penelitian ini bertujuan untuk menganalisis hubungan antara TAM dan e-commerce adoption dengan moderasi self-efficacy mahasiswa di Surabaya. Penilitian ini menggunakan Teknik non-probability purposive sampling terhadap 157 mahasiswa. Kriteria sampel adalah mahasiswa yang menggunakan aplikasi e-commerce. Penelitian ini menggunakan alat analisis statistic partial least square dengan software SMART PLS. Hasil penelitian menunjukkan bahwa self-efficacy berpengaruh positif terhadap perceived usefulness dan perceived ease of use namun hanya self-efficacy terhadap perceived ease of use yang menunjukkan hasil signifikan. Variabel perceived usefulness dan perceived ease of use berpengaruh positif terhadap attitude namun hanya perceived usefulness terhadap attitude yang menunjukkan hasil signifikan. Perceived ease of use berpengaruh positif signifikan terhadap perceived usefulness. Perceived usefulness, perceived ease of use dan attitude berpengaruh positif terhadap e-commerce adoption namun hanya perceived ease of use dan attitude yang menunjukkan hasil yang signifikan. Self-efficacy tidak mampu memoderasi pengaruh attitude terhadap e-commerce adoption. Kata-kata Kunci: self-efficacy, perceived usefulness, perceived ease of use, attitude, e-commerce adoption.]]>
<![CDATA[PERCEIVED SERVICE QUALITY DAN INTENTION MAHASISWA DI SURABAYA: STUDI EMPIRIS PADA APLIKASI MOBILE DENGAN LAYANAN FREEMIUM ]]>
<![CDATA[Okto Aditya Suryawirawan]]>
<![CDATA[ JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol 11 No 1 (2020): Jurnal Riset Manajemen Sains Indonesia ]]>
Publisher : <![CDATA[Fakultas Ekonomi, Universitas Negeri Jakarta ]]>
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DOI: 10.21009/JRMSI.011.1.04
<![CDATA[Penelitian ini bertujuan untuk menganalisis hubungan antara service quality dan intention pada penggunaan aplikasi mobile yang memiliki layanan freemium oleh mahasiswa di Surabaya. Penelitian ini menggunakan teknik purposive sampling terhadap 149 mahasiswa. Kriteria sampel adalah mahasiswa yang menggunakan aplikasi dengan layanan freemium di smartphone yang mereka miliki. Penelitian ini menggunakan alat analisis statistic partial least square dengan software SMART PLS. Hasil penelitian menunjukkan bahwa: (1) perceived service quality berpengaruh positif signifkan terhadap usage intention dan purchase intention (2) assurance, empathy, reliability dan responsiveness berpengaruh positif namun hanya responsiveness yang pengaruhnya signifikan terhadap usage intention (3) assurance, empathy, reliability dan responsiveness berpengaruh positif namun hanya assurance yang pengaruhnya signifikan terhadap purchase intention (4) usage intention berpengaruh positif signifikan terhadap purchase intention.]]>
<![CDATA[Student Entrepreneurship Intention amidst the Covid-19 Pandemic: An Extended Systemic Entrepreneurship Intention Model Approach ]]>
<![CDATA[Okto Aditya Suryawirawan]]>;
<![CDATA[Suhermin Suhermin]]>;
<![CDATA[Wiwiek Srikandi Shabrie]]>;
<![CDATA[Dewi Urip Wahyuni]]>
<![CDATA[ Jurnal Manajemen dan Kewirausahaan Vol 10, No 1 (2022): June 2022 ]]>
Publisher : <![CDATA[University of Merdeka Malang ]]>
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DOI: 10.26905/jmdk.v10i1.7316
<![CDATA[The purpose of this study is to further analyze extended systemic entrepreneurship intention and its effect towards college students in Surabaya. This study used purposive sampling towards 118 college students. This study used partial least square through SmartPLS. The findings of this study are: 1) perceived convenience have a positive significant impact towards entrepreneurial intention, 2) risk tolerance have a positive significant impact towards entrepreneurial intention,3) perceived feasibility does not affect entrepreneurial intention, 4) personal attitude does not affect entrepreneurial intention and lastly entrepreneurial intention have a positive significant impact towards entrepreneurial behavior. This study implies that academic institution needs to further ensure students, that becoming an entrepreneur is still a promising career choice amidst the scarcity of job-vacancy in the current market and job layoffs trend during covid-19 pandemic. This study also implies that students risk tolerance and their positive perception towards entrepreneurship were a distinctive quality, hence the need of the academic institution to further develop their intention to become an entrepreneur after graduation.]]>
<![CDATA[The effect of college students’ technology acceptance on e-commerce adoption ]]>
<![CDATA[Okto Aditya Suryawirawan]]>
<![CDATA[ BISMA (Bisnis dan Manajemen) Vol. 14 No. 1 (2021) ]]>
Publisher : <![CDATA[Universitas Negeri Surabaya ]]>
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DOI: 10.26740/bisma.v14n1.p46-62
<![CDATA[This study aims to investigate e-commerce adoption using extended technology acceptance model (TAM) by adding self-efficacy and anxiety. The research samples included 233 undergraduate students were collected using an online survey form distributed through chat groups and social media. The collected data were analysed using partial least square-structural equation modelling (PLS-SEM) to investigate the proposed hypotheses in the model. This study found that self-efficacy has no impact towards perceived usefulness, self-efficacy has positive significant impact towards perceived ease of use, anxiety has no impact on both perceived usefulness and perceived ease of use, perceived usefulness has positive significant impact towards attitude, perceived ease of use has no impact towards attitude, perceived ease of use has positive significant impact on perceived usefulness, perceived usefulness has no impact towards e-commerce adoption, perceived ease of use has positive significant impact towards e-commerce adoption, and attitude has a positive significant impact towards e-commerce adoption. These findings further confirmed that TAM not only could be used to predict e-ticketing, e-learning, e-payment, and e-commerce purchase adoption but also e-commerce entrepreneurship. This study also further confirmed that the relationship between extended variable such as self-efficacy and anxiety with TAM variables might vary according to where the investigation was being held.]]>
<![CDATA[PELATIHAN PEMASARAN ONLINE MELALUI E-COMMERCE GO-FOOD BAGI UMKM KAMPUNG TEMPE TENGGILIS KAUMAN SURABAYA ]]>
<![CDATA[Okto Aditya Suryawirawan]]>;
<![CDATA[Pontjo Bambang Mahargiono]]>;
<![CDATA[Krido Eko Cahyono]]>;
<![CDATA[Novianto Eko Nugroho]]>
<![CDATA[ Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 1 No 2 (2021) ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya ]]>
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DOI: 10.24034/kreanova.v1i2.5036
<![CDATA[E-commerce in Indonesia has a very large potential to further develop small and medium enterprise (SME) especially in Surabaya. One of tempeh artisan group known as Tenggilis Kauman Tempeh Village, has a large potential as a partner, to further increase their sales and profit, through the implementation of e-commerce marketing. The aim of this community dedicated service through marketing and e-commerce via Go-Food training, is to raise Tenggilis Kauman Tempeh Village’s awareness, on online marketing practices. Aside from STIESIA’s lecturers as the main perpetrator of this community dedicated service activities, it also involved another party that has an important role on e-commerce, Go-Jek. The result of this activities were 1) partner’s increased understanding on basic principal of marketing and the importance of conducting marketing practice through online means, and how they would increase their marketing coverage and sales profit, 2) partner’s increased awareness on various information and features of e-commerce platform Go-Jek such as Go-Food and Go-Pay, also their awareness on comprehensive information on how they could register their product through Go-Food app, while being intensively accompanied by partners from Go-Jek.]]>
