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Moch. Choiri
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Other

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Strategi Pemasaran Pada UKM Keripik Tempe Sanan Malang Rahmi Yuniarti; Arif Rahman; Moch. Choiri
Jurnal Teknik Industri Vol. 14 No. 2 (2013): Agustus
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/JTIUMM.Vol14.No2.174-185

Abstract

Small and Medium Enterprises (SMEs) have a major role in the economy of country , both in contribution to the Gross Domestic Product and total employment. In order to develop its business, tempeh SME Sanan Chips has to create an innovation and conduct an improvement in order to be able to compete with other businesses. Due to existence of competition among the competitors with different brand of chips, so SME tempeh chips Sanan should improve properly the determination of marketing strategy. Strategy analysis can be conducted by using element of marketing mix. That triggers the necessity to conduct a research in terms of factors appealing marketing and measure how well a united element of marketing mix is performed according to the marketing strategy. After gaining information related to element of marketing mix from the questionnaire given to the SME tempe chips, then analysis is performed based on SWOT and QSMP to determine the major marketing strategy. According to the result, SME Sanan Chips should adopt the marketing strategy by: focusing on product diversity through producing various chips, launching a brand variant with a various pack and net weight in order to offer different choices to the consumers, developing an agent networks to expand the region of market sale, conduct promotion through exhibitions and major events in the Province of East Java, promoting the product intensively through a free advertisement and social media.
ANALISIS METODE SEM UNTUK KURIKULUM SMP RSBI/SBI DENGAN STANDAR KURIKULUM NASIONAL Hary Sudjono; Moch. Choiri; Murti Astuti; Oke Oktavianty; Galuh Ratna Dewi; Susi Novi Andari
INTEKNA informasi teknik dan niaga Vol 13 No 1 (2013)
Publisher : P3M Politeknik Negeri Banjarmasin

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Abstract

Currently there are a lot of junior SBI / RSBI in East Java province and to increase the quantity in each year. Changes and additions to the curriculum a better curriculum is the government's efforts in developing the educational level in particular junior level in In-donesia. Curriculum SBI is known for referring to international standards commonly used by developing countries. Completeness of infrastructure and professional competencies possessed by the teacher / lecturer can be measured by the success of SBI curriculum developed by the government. So far, research on school SBI / RSBI have been carried out. The study was made to determine the relevance (effectiveness and suitability) SBI curriculum with the national curriculum, which will be able to know the relationship between them. On the other hand, the professional competence of the teacher / lecturer also test them to determine whether there is a relationship with SBI curriculum currently implemented.
Co-Authors ARIF RAHMAN Galuh Ratna Dewi Hary Sudjono Murti Astuti Oke Oktavianty Rahmi Yuniarti Susi Novi Andari