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All Journal Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian
Andrean Eka Hardana
Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Journal : JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)

 1 
Persepsi Generasi Muda Berdasarkan Proses Kognitif Terhadap Pertanian: Studi Pada Mahasiswa Baru Anisa Aprilia; Imaniar Ilmi Pariasa; Heptari Elita Dewi; Andrean Eka Hardana
Jurnal Ekonomi Pertanian dan Agribisnis Vol 7, No 2 (2023)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2023.007.02.35

Abstract

This reserach aims to analyze the factors influencing the younger generation's perception of agriculture based on accepted cognitive processes and the influence of the perception factors on the interest of the younger generation to work in the agricultural sector. The research survey was conducted on new students from the faculty of agriculture after they attended student orientation. While the analysis used is descriptive analysis, factor analysis, and logistic regression analysis, which have previously been tested for the validity and reliability of research data. The research finding is that there are three main factors in the perception of the younger generation towards agriculture, namely individual perceptions, economic perceptions, and socio-cultural perceptions. In the meantime, only the economic perception factor has a big effect on young people's desire to work in agriculture. 
Co-Authors Anisa Aprilia Arif Yustian Maulana Noor Djoko Koestiono Dwi Laila Maulida EFFY YUSWITA Fitria Dina Riana Fitria Dina Riana Heptari Elita Dewi Imaniar Ilmi Pariasa Maulidah, Silvana Novi Haryati Rachman Hartono Tissa Permata Prasanti Yerho David Hasudungan Harahap Ynez Juylette Siregar