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All Journal S2 Pendidikan Ekonomi JURNAL PENDIDIKAN EKONOMI: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Jurnal Ilmu Manajemen Profitability Jurnal Pengabdian dan Edukasi Sekolah (Jubaedah) JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) Economos : Jurnal Ekonomi dan Bisnis

Mukhamad Zulianto

Universitas Negeri Jember

Author-ID : 3222469

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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PENGARUH DISKON TERHADAP KEPUTUSAN PEMBELIAN MARKETPLACE SHOPEE (STUDI KASUS MASYARAKAT DESA KESILIR KABUPATEN JEMBER) Muhammad Wahyu Budi Santoso Joko Widodo, Mukhamad Zulianto; Joko Widodo; Mukhamad Zulianto
JPEAKU (Jurnal Pendidikan Ekonomi Akuntansi Kewirausahaan) Vol 2 No 1 (2022)
Publisher : Universitas Nusantara PGRI Kediri

Penelitian ini bertujuan untuk mengetahui adanya pengaruh diskon pada marketplace shopee terhadap keputusan pembelian pada masyarakat desa Kesilir kabupaten Jember. Penelitian ini merupakan jenis penelitian kuantitatif korelasional. Metode pengumpulan data yang digunakan yaitu kuesioner, wawancara, studi pustaka. Metode analisi data yang digunakan adalah analisis inferensial. Hasil penelitian menunjukkan bahwa dalam penelitian ini telah memperoleh hasil yang cukup sesuai yaitu variabel diskon dapat mempengaruhi keputusan pembelian sebesar 30,8%, sedangkan 69,2% dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini

STRATEGI PUBLIC RELATION HOTEL MEOTEL JEMBER By DAFAM Elwin Dwi Agustina; Joko Widodo; Mukhamad Zulianto
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 2 (2022): JPEKBM (DESEMBER,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i2.2756

Penelitian ini bertujuan untuk mengetahui strategi public relations yang digunakan oleh Hotel Meotel Jember by Dafam. Penelitian ini merupakan penelitian deskriptifdengan pendekatan kualitatif. Metode pengumpulan data yang digunakan yaitu wawancara mendalam, observasi non partisipatori dan data dokumentasi pendukung lainnya. Metode analisis data yang digunakan yaitu teknik analisis data kulaitatif yaitu melalui tahapan reduksi data, penyajian data, tahap penarikan kesimpulan dan verifikasi data. Hasil penelitianmenunjukkan bahwa strategi public relations yang dilakukan oleh Hotel Meotel Jember by Dafam terdiri dari publikasi, identitas media, berita, acara, berperan aktif dalam kegiatan sosial dan pensponsoran. Publikasi yang dilakukan oleh Hotel Meotel Jember by Dafam secara online dan offline. Identitas media yang dimiliki oleh Hotel Meotel Jember by Dafam yaitu berupa alamat, bangunan, logo, kartu nama, brosur dan ciri khas hotel. Acara yang diselenggarakan oleh Hotel Meotel Jember by Dafam yaitu Jember Fun Barista, Singing Stars dan Jember Fashion Trend 2021 serta acara rapat, seminar dan pesta ulang tahun.

Utilization of Instagram Account @Sipbanchips as a Marketing Medium For Chips Banana Sip In Lumajang Chiska Hardiwahyuni; Joko Widodo; Mukhamad Zulianto
Economos : Jurnal Ekonomi dan Bisnis Vol 6 No 2 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v6i2.1980

The use of social media in business activities can be a new innovation in the world of marketing that is able to change the way of direct marketing to digital marketing. Instagram is one of the social media applications that can be used to market products by utilizing all the features available on Instagram to beautify photos and videos before uploading them. The lack of optimal marketing of MSME products in Lumajang Regency is because business actors only rely on direct marketing through their stores and have not done marketing through social media. This happens because of the lack of knowledge of MSME actors about marketing through social media and the assumption that manual marketing is easier and more familiar than marketing through social media. SIP Banana Chips is a snack product originating from Lumajang Regency which has been successfully marketed through the use of Instagram as a product marketing medium on @sipbanchips account. SIP banana chip products are marketed through Instagram by utilizing several features including Instagram Feed (Upload photos & videos), Instagram Stories, Instagram, Stories Highlights, Captions, Link On Bio, Followers, Comments and Likes, and Hashtags. The results showed that the use of Instagram as a marketing medium can be profitable for MSME players so that they can save costs in marketing.

Marketing Mix Perception of Consumer Purchasing Decisions During The Covid 19 Pandemic In Business Gephok Pak Giek Jember Chicken Restaurant Ajeng Nurdiana Putri; Joko Widodo; Mukhamad Zulianto
Economos : Jurnal Ekonomi dan Bisnis Vol 6 No 2 (2023): ECONOMOS : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31850/economos.v6i2.2490

Culinary business is also considered as one of the business fields that is easy to do by business actors who have limited capital. The purpose of this study is to determine the significant influence of marketing mix perception on consumer purchasing decisions during the Covid-19 pandemic at Ayam Gephok Pk Giek Jember restaurant. This research is a quantitative research. The population of this study is consumers of Ayam Gephok Pk Giek Jember restaurant. The sample of this study was the Ayam Gephok Pk Giek Jember restaurant. The selection is determined based on probability sampling criteria through accidental sampling. Data collection in this study used questionnaires, observations, interviews, and documentation while the data processing method used editing, scoring and tabulation. The result in this study is the perception of marketing mix as one of the factors that influence consumer purchasing decisions during the Covid-19 pandemic at the Ayam Gepho Pk Giek Jember restaurant. Therefore, there is a significant perception of consumer purchasing decisions during the Covid-19 pandemic at the Ayam Gephok Pk Giek Jember restaurant.

Co-Authors Ajeng Nurdiana Putri Amalina Mubarokah Anis Afifah Anisa Ramadhanti Annisa Sari Aulia Devi Ramadhanty Bejo Apriyanto Chiska Hardiwahyuni DEWI MASRUROH Elwin Dwi Agustina Era Friyda Kumala Hadi Sasmito Hilmi Ichwa Salam Iis Maulidah Ilham Alamsyah Istiqomatul Lailatufa Izza Maulida Joko Widodo Lu'luil Hidayah Miftakhul Wulandari Mita Lestari Mohammad Riki Efendi Nadya Cahya Umi Mashita Novelia Al-Raafi Rizki Adinda Sutrsino Nufilatul Hasanah Pudjo Suharso Riang Puspitaningtias Rizki Febri Andika Hudori S Sukidin Sallenna Noya Putri Duanta Santoso, Sigit Sawiji, Hery septi nuristiqomah Sri Kantun Sri Wahyuni Sri Wahyuni St. Afifatul Khoiriyah Wiwin Hartanto

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