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Digital Movement of Opinion Mobilization: SNA Study on #Dirumahaja Vs. #Pakaimasker Edy Prihantoro; Fajar Rizali Rakhman; Rizky Wulan Ramadhani
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 1 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i1.838

Abstract

This study examines the role of #PakaiMasker and #DirumahAja hashtags on Twitter on shaping the mobilization of digital opinion support, measuring the effectiveness of the comparison of a network, actors between hashtags, and digital opinions. The theory used was Digital Movement of Opinion by looking at the level of actors and systems. The method used in this research is a mixture combining quantitative and qualitative methods. Quantitatively, this research looks at the communication networks from the sample of 2,000 tweet data: 1000 tweet data #PakaiMasker with 259 actors and 334 and 1000 tweet data #DirumahAja with 359 actors and 283 relationships using netlytic and gephi. Meanwhile, qualitatively, the researchers analyzed text that described and explained social networks. The results showed #DirumahAja was more able creating mobilization compared to #PakaiMasker. The success of the #DirumahAja was due to its extensive network system that able to reach actors using Twitter in giving their opinions regarding health campaigns during Covid-19 pandemic.
The Effectiveness of Online Petitions About Environmental Issues on The Change.org Site Users Widiastiana Vista Wijaya; Edy Prihantoro; Sugiharti Binastuti
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

Environmental problems are issues vital to human life and other living creatures. Through the development of technology and information, the public can be engaged in massive street protests against the parties who should be responsible for damage to the environment and environmental protection campaign. During 2018, environmental issues became popular topic at the online petition on the Change.org website. “Seruan Penetapan Hari Hutan Indonesia” is a themed online petition environmental issues that have the support of more than 538 thousand signatures. This study was conducted to determine the effectiveness of an online petition on Change.org environmental issues at the site using a measurement EPIC (Empathy, Persuasion, Impact, Communication) Model. The quantitative research approach to use the paradigm of positivism. Methods of data collection are done through questionnaires to 100 followers Instagram account Change.org. The results showed that the online petition on environmental issues is the first dimension of empathy, of the affection and cognition, the saturation level that online petitions on environmental issues can be accepted by users. Secondly, persuasion dimension, related to changes in confidence and the desire to behave, familiarize yourself that users have the perception that online petitions on environmental issues right on the website Change.org. Third, the impact dimension, namely knowledge and involvement of the message effective, though users do not always share information petition to social media or instant messaging applications. Fourth, the dimensions of communication, messages and the user's understanding of environmental issues online petition which was signed on the website Change.org. Based on the results of the study prove that the theory of S-O-R (Stimulus-Organism-Response), namely the higher the level of attention on stimulus in the form of empathy and persuasion of the message delivered, the more effective the impact and communication carried out by Change.org Instagram active users.
Communication Strategy Development of LPP TVRI in Implementing Nawacita and Sustainable Development Goals Rizky Wulan Ramadhani; Fajar Rizali Rakhman; Edy Prihantoro
MediaTor (Jurnal Komunikasi) Vol 13, No 2 (2020): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v13i2.6499

Abstract

Indonesia signed the Sustainable Development Goals (SDGs) in 2015. Joko Widodo and Jusuf Kalla proposed Nawacita as a national development goal that must be achieved. Nawacita and SDGs have similarities that involve mass media. TVRI has an extensive network to implement Nawacita and SDGs through a development communication strategy as communication planning and communication management in disseminating messages to invite the community to be involved in development. This study aims to determine the development communication strategy of TVRI in implementing Nawacita and SDGs. Qualitative research methods by conducting interviews and documentation of various sources. From the research results it is known that the media can help to implement Nawacita and SDGs. In this case, TVRI as media that participates in helping the success of the government's role in implementing Nawacita and SDGs in Indonesia using development communication strategies, namely: media-based strategy by using national and local stations, Monitor magazine, new media (website www.tvri.go.id, Instagram @tvrinasional, Twitter @TVRINasional, Facebook TVRI Nasional, Youtube TVRI Nasional and the TVRI Klik application), instructional design strategies (internal and external training), participatory strategies (audience journalism and institutional visits) and marketing strategies (programs and collaborations) that are tailored to the values of Nawacita and SDGs
The Influence of Destination Image, Novelty Seeking, and Information Quality in Social Media: The Case of Media News Company Indonesian Tourism on Instagram Siti Zulzilah; Edy Prihantoro; Christiana Wulandari
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This study aims to determine how the influence of destination image, novelty seeking, and information quality in social media towards intention to visit a destination. Analysis was based on data collected from 400 respondents who followed Instagram account of @explorebandung, @explorejogja and @explorebali. Using the social information processing theory, we found that destination image, novelty seeking, and information quality on Instagram partially or simultaneously have a positive and significant effect on the visiting intention variable, with a fairly strong correlation value. Instagram, which is a new media, can be used as a trendy tool in digital tourism. The media news company on Instagram is considered effective if it's already known, interesting and has many followers. These findings are beneficial to both destination managers and the government in their efforts to improve and promote the Indonesian tourism as an attractive and unique destination to attract more tourists through social media..Keywords: Destination image; Novelty seeking; Information quality; Visiting intention; Social media network.
Analisis faktor pendukung knowledge sharing menggunakan Whatsapp dan Line group saat pandemi Covid-19 Edy Prihantoro; Rizky Wulan Ramadhani; Dwi Asih Haryanti; Tri Wahyu Retno Ningsih
Manajemen Komunikasi Vol 6, No 2 (2022): Accredited by Republic Indonesia Ministry of Research, Technology, and Higher Ed
Publisher : Fakultas Ilmu Komunikasi Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmk.v6i2.32241

Abstract

Knowledge sharing terbentuk ketika setiap anggota dalam organisasi saling berbagi pengetahuan secara bersama-sama untuk mengungkapkan pendapat, ide, kritik dan komentar kepada anggota lainnya. Universitas Gunadarma menjadi salah satu perguruan tinggi yang sudah menerapkan pembelajaran kolaborasi cloud meeting dan UGTV selama pandemi Covid-19 sehingga terjadi peningkatan knowledge sharing menggunakan Whatsapp dan Line. Penelitian ini bertujuan untuk menganalisis faktor pendukung knowledge sharing dalam komunitas mahasiswa Universitas Gunadarma dengan menggunakan media Whatsapp dan Line grup selama pandemi Covid-19. Metodologi penelitian ini adalah kuantitatif dengan menggunakan perangkat lunak Structural Equation Modeling (SEM), AMOS dan Teori Computer Mediated Communication untuk menganalisis data yang dikumpulkan menggunakan kuesioner dengan skala likert 1-5 kepada mahasiswa Universitas Gunadarma. Populasi penelitian adalah mahasiswa Fakultas Ilmu Komunikasi Universitas Gunadarma dan sampel penelitian adalah 741 responden yang terdiri dari laki-laki dan perempuan berusia 18-24 tahun. Teknik sampling menggunakan metode purposive sampling dengan kriteria mahasiswa Universitas Gunadarma yang rutin melakukan knowledge sharing. Hasil analisis SEM menunjukkan bahwa terjadi interaksi sosial dan ekspektasi hasil memengaruhi knowledge sharing untuk memenuhi kebutuhannya akan  pengetahuan, dan kegunaan komunitas memengaruhi niat berbagi pengetahuan secara terus menerus. Sedangkan interaksi sosial tidak berpengaruh terhadap kebermanfaatan mahasiswa dan knowledge sharing tidak berpengaruh terhadap niat berbagi pengetahuan secara berkelanjutan. Pembatasan jarak yang diberlakukan oleh pemerintah sebagai akibat Pandemi Covid-19 menjadikan grup Whatshapp dan grup Line menjadi penting dan berguna dalam mencari dan berbagi ilmu di kalangan mahasiswa.
PENGARUH INTENSITAS DAN MOTIF PENGGUNAAN MEDIA INSTAGRAM TERHADAP KEPUASAN MENDAPATKAN INFORMASI FOLLOWERS AKUN @soloinfo Ratih Kusuma Ningrum; Edy Prihantoro
Jurnal Riset Mahasiswa Dakwah dan Komunikasi Vol 2, No 2 (2020): Mei 2020
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jrmdk.v2i3.10320

Abstract

Instagram merupakan salah satu media sosial yang banyak diminati masyarakat dengan berbagai kepentingan yang dapat digunakan sebagai salah satu sumber informasi bagi masyarakat. Tujuan dari penelitian ini adalah untuk mengetahui intensitas penggunaan media instagram terhadap kepuasan mendapatkan informasi followers akun @soloinfo. Metode penelitian yang digunakan peneliti adalah Metode penelitian kuantitatif yang berlandaskan pada filsafat positivisme dimana peneliti melakukan teknik pengumpulan datanya menggunakan teknik kuesioner, observasi, dan studi pustaka. Populasi dari penelitian ini adalah 400 followers Aktif @soloinfo. Teori  yang digunakan merupakan teori uses and gratifications dengan tingkat informasi, teori ini untuk mendapatkan informasi yang dicari audiens sehingga dapat menggunakan media tersebut yang dapat memuaskan, mendapatkan sosial, dan psikologisnya. Hasil Penelitian menunjukan bahwa intensitas menggunakan media Instagram berpengaruh terhadap kepuasan mendapatkan informasi bagi followers @soloinfo. Semakin sering followers @soloinfo mencari dan mendapatkan informasi dari akun @soloinfo. Sehingga dapat disimpulkan bahwa Intensitas dan Motif Penggunaan Media berpengaruh positif dan signifikan terhadap Kepuasan Mendapatkan Informasi secara simultan.