Article Per Year (5 Year)
p-Index From 2019 - 2024
2.467
P-Index
This Author published in this journals
All Journal MediaTor: Jurnal Komunikasi Mediator Jurnal Komunikasi Islam Jurnal Riset Public Relations Bandung Conference Series: Public Relations
Maman Chatamallah
Hubungan Masyarakat, Fakultas Ilmu Komunikasi Universitas Islam Bandung
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 22 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 22 Documents
Search

 1   2   3 
Ibu sebagai Ikon Periklanan: Dari “Supermom” sampai “Smart Mom” Chatamallah, Maman
Mediator Vol 5, No 2 (2004)
Publisher : FIkom Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dunia periklanan tak pernah sepi dari gempita –mulai dari gempita seputar pernak-pernik periklanan, gemerlap selebritis periklanan, riuh rendah omset iklan yang luar biasa di tengah krisis, sampai pada diskusi menyoal isu-isu politis dalam periklanan. Iklan, bagaimanapun, adalah sebuah medium representasi simbolik, yang tak lepas dari tarik-menarik antarberbagai kepentingan. Ibu, sebagai bagian dari perempuan, sering disimbolisasikan oleh iklan secara verbal ataupun nonverbal. Dari berbagai citraan yang muncul, terlihat bahwa dominasi citra Ibu dalam periklanan Indonesia ternyata belum beranjak dari gambaran klasik tentang perempuan tradisional: berkutat di ruang domestik, tersubordinasi di bawah bayang-bayang suami, dan terperangkap dalam ilusi sebagai sosok yang selalu siap berkorban, kendati sesungguhnya dikorbankan.
Opini Publik dan Kebijakan Pemerintah Chatamallah, Maman
Mediator Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : FIkom Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

A reciprocal relationship exists between public opinion and government policy. Public opinion shaped and reshaped government policies, on the other hand, regulations also influence and transform the public. Public opinion could strengthen support to the administration. On the other hand, weak regulations would create unfavorable public opinion, which in turn will reduce people support toward the government. Such was the case of government policy over energy regulations in Indonesia. Unpopular decision to increase gasoline price made by Megawati administration turned out to be fatal when public opinion swung to another pole. From the image of the party for grass root, PDI then gained popularity as the party who betrayed and corrupted their constituents.
Strategi “Public Relations” dalam Promosi Pariwisata: Studi Kasus dengan Pendekatan “Marketing Public Relations” di Provinsi Banten Chatamallah, Maman
Mediator Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : FIkom Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Management and promotion about tourims are very important to influence tourist in order to visit and stay in the destination of area of tourism. the Banten departement of tourism are important to use the approach of marketing public relations in order to develop product tourism and public cooperation to make promotion tourism.
Strategi “Public Relations” dalam Promosi Pariwisata: Studi Kasus dengan Pendekatan “Marketing Public Relations” di Provinsi Banten Maman Chatamallah
MediaTor (Jurnal Komunikasi) Vol 9, No 2 (2008): Dari “Starbucks’ hingga Pembebasan Biaya Kesehatan Dasar
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v9i2.1120

Abstract

Management and promotion about tourims are very important to influence tourist in order to visit and stay in the destination of area of tourism. the Banten departement of tourism are important to use the approach of marketing public relations in order to develop product tourism and public cooperation to make promotion tourism.
Opini Publik dan Kebijakan Pemerintah Maman Chatamallah
MediaTor (Jurnal Komunikasi) Vol 8, No 2 (2007): Proses Berkesenian = Proses Berkomunikasi
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v8i2.1253

Abstract

A reciprocal relationship exists between public opinion and government policy. Public opinion shaped and reshaped government policies, on the other hand, regulations also influence and transform the public. Public opinion could strengthen support to the administration. On the other hand, weak regulations would create unfavorable public opinion, which in turn will reduce people support toward the government. Such was the case of government policy over energy regulations in Indonesia. Unpopular decision to increase gasoline price made by Megawati administration turned out to be fatal when public opinion swung to another pole. From the image of the party for grass root, PDI then gained popularity as the party who betrayed and corrupted their constituents.
Ibu sebagai Ikon Periklanan: Dari “Supermom” sampai “Smart Mom” Maman Chatamallah
MediaTor (Jurnal Komunikasi) Vol 5, No 2 (2004): Seorang Periset yang Baik Mesti Memiliki Sikap Enteng
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v5i2.1167

Abstract

Dunia periklanan tak pernah sepi dari gempita –mulai dari gempita seputar pernak-pernik periklanan, gemerlap selebritis periklanan, riuh rendah omset iklan yang luar biasa di tengah krisis, sampai pada diskusi menyoal isu-isu politis dalam periklanan. Iklan, bagaimanapun, adalah sebuah medium representasi simbolik, yang tak lepas dari tarik-menarik antarberbagai kepentingan. Ibu, sebagai bagian dari perempuan, sering disimbolisasikan oleh iklan secara verbal ataupun nonverbal. Dari berbagai citraan yang muncul, terlihat bahwa dominasi citra Ibu dalam periklanan Indonesia ternyata belum beranjak dari gambaran klasik tentang perempuan tradisional: berkutat di ruang domestik, tersubordinasi di bawah bayang-bayang suami, dan terperangkap dalam ilusi sebagai sosok yang selalu siap berkorban, kendati sesungguhnya dikorbankan.
Komunikasi Terapeutik Keluarga Muslim di Bandung: Analisis Fungsi Narasi dan Keteladanan Tri Nur Aini Noviar; Maman Chatamallah; Zulfebriges Zulfebriges; Doddy Iskandar
Jurnal Komunikasi Islam Vol. 11 No. 1 (2021): June
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (4084.941 KB) | DOI: 10.15642/jki.2021.11.1.63-90

Abstract

Therapeutic communication basically aims to develop oneself and state of mind in order to lead to be more positive. This article is a qualitative research report that examines the role of narrative interaction and goodly model of parents as a form of therapeutic communication within Muslim families. The results have showed that storytelling and exemplary techniques in the sense of pleasant interpersonal communication can be used to foster the healing process and create a healthy lifestyle in the family. These techniques can keep children in a more positive state of mind, including through giving suggestions and strengthening Islamic spiritual values. This can be conducted by a clear understanding regarding the character of the child's communication, followed by seting the narrative technique and goodly model that parents must take.
Manajemen Krisis Public Relations PT. X Kota Pekanbaru pada Pengunduran Haji dan Umrah di Era Pandemi Covid-19 Laranty Irabella; Maman Chatamallah
Jurnal Riset Public Relations Volume 1, No. 2, Desember 2021, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (164.785 KB) | DOI: 10.29313/jrpr.v1i2.420

Abstract

Abstract. This research is entitled “Public Relations Crisis Management of PT. X (Case Study of Public Relations Crisis Management of PT. X Pekanbaru City on Hajj and Umrah Withdrawals in the Era of the Covid-19 Pandemic)". This study aims to determine the stages of PT X's crisis management in Pekanbaru city, the obstacles and support they received, as well as the reasons for PT X's use of a crisis plan in the company's crisis management. Data collection is done by interview, observation, documentation, and literature study. The validity of the data was tested using a triangulation test. The results of this study indicate that PT X has carried out 4 stages of a crisis plan well, the four stages are planning, communication during a crisis, responding in a crisis, and recovery and evaluation. Abstrak. Penelitian ini berjudul “Manajemen Krisis Public Relations PT. X (Studi Kasus Manajemen Krisis Public Relations PT. X Kota Pekanbaru pada Pengunduran Haji dan Umrah di Era Pandemi Covid-19)”. Penelitian ini bertujuan untuk mengetahui tahapan manajemen krisis PT X kota Pekanbaru, hambatan dan dukungan yang di dapatkan, serta alasan PT X menggunakan crisis plan dalam manajemen krisis perusahaan. Pengumpulan data dilakukan dengan wawancara, observasi, dokumentasi, dan studi kepustakaan. Uji keabsahan data dilakukan menggunakan uji triangulasi. Hasil penelitian ini menunjukkan bahwa PT X melakukan 4 tahapan crisis plan dengan baik, keempat tahapan tersebut ialah planning, communication during a crisis, responding in a crisis, dan recovery and evaluation.
Strategi Komunikasi Pemasaran X Muhammad Althafariq Ramadhan; Maman Chatamallah
Jurnal Riset Public Relations Volume 2, No. 1, Juli 2022, Jurnal Riset Public Relations (JRPR)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.474 KB) | DOI: 10.29313/jrpr.vi.641

Abstract

Abstract. Tour and Travel companies during the Covid-19 pandemic faced challenges that were not easy to deal with, given the existence of regulations imposing restrictions on community activities which resulted in limited use of tour and travel services for tourism. This study aims to describe the marketing communication strategy which consists of : (1) communication; (2) marketing communication; (3) marketing communication purpose; (4) marketing strategy; (5) communication marketing strategy; (6) marketing public relations; (7) digital marketing; and (8) tourism at PT. Justatrip Justatrip Sahabat Perjalanan. The approach used is descriptive qualitative. The research subject is the owner of PT. Justatrip Justatrip Sahabat Perjalanan, Syarief Darmawan (Owner), Reizhard Fernando (Marketing Communication). Data collection techniques in this research are using literature study techniques, observation (observation), and interviews. Data were analyzed using models from Miles and Huberman with the stages of data collection, data reduction, data presentation, and drawing conclusions. The data validity test was done by triangulating the data sources. The results showed that the marketing function as the survival of the company is very important because it is responsible for the company's income. X's marketing communication strategy includes Advertising and Promotions. Abstrak. Perusahaan tour dan travel pada masa pandemi Covid-19 ini menghadapi tantangan yang tidak mudah dihadapi, mengingat adanya peraturan pemberlakuan pembatasan kegiatan masyarakat yang berdampak pada terbatasnya penggunaan jasa tour dan travel untuk berpariwisata. Penelitian ini bertujuan untuk mendeskripsikan strategi komunikasi pemasaran yang terdiri atas; (1) komunikasi; (2) komunikasi pemasaran; (3) tujuan komunikasi pemasaran; (4) strategi pemasaran; (5) strategi komunikasi pemasaran; (6) marketing public relations; (7) digital marketing; dan (8) pariwisata di PT. Justatrip Sahabat Perjalanan. Pendekatan yang digunakan adalah deskriptif kualitatif. Subjek penelitian adalah Pemilik PT. Justatrip Sahabat Perjalanan, Syarief Darmawan (Owner), Reizhard Fernando (Marketing Communication). Teknik pengumpulan data dalam penelitian ini yaitu menggunakan teknik studi kepustakaan, observasi (pengamatan), dan wawancara. Data dianalisis dengan menggunakan model dari Miles dan Huberman dengan thapan pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Uji keabsahan data dilakukan dengan triangulasi sumber data. Hasil penelitian menunjukkan bahwa fungsi marketing sebagai kelangsungan perusahan sangat penting karena bertanggungjawab atas pendapatan perusahaan. Strategi komunikasi pemasaran X meliputi Advertising (Periklanan) dan Promotions (Promosi).
Strategi Marketing Public Relations Mischief Denim di Masa Pandemi Tamareisya Setiawan Putri; Maman Chatamallah
Bandung Conference Series: Public Relations Vol. 2 No. 1 (2022): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (216.099 KB) | DOI: 10.29313/bcspr.v2i1.212

Abstract

Abstract. The presence of the Covid-19 pandemic crisis has affected Mischief Denim as one of the business sector. In this regard, the activities of a company must continue to run with the role of marketing public relations in it so that they can then maintain their business. Like Mischief Denim did with the “photo contest challenge” program as a marketing public relations program. This study aims to determine the planning, implementation, and reasons for Mischief Denim choosing the “photo contest challenge” program as a marketing public relations strategy during the pandemic. The research method used is a qualitative method with a case study approach. The theory used in this research is marketing public relations, the concept of a three-way strategy, and the concept of the operational process of public relations. Data collection techniques were conducted by interview, observation, literature study and documentation. While the subjects interviewed in this study amounted to two people from the Mischief Denim. The results of this study found that Mischief Denim's marketing public relations strategy planning through the "photo contest challenge" program during the pandemic was carried out by brainstorming by several divisions to negotiate several points, such as what program was made and its targets, determination of themes, objectives of the program, determine budget, and preparing rules and visual output in the form of content for Mischief Denim's Instagram social media. In its implementation, it is in accordance with the stages that have been planned, although there are obstacles but can be overcome. Meanwhile, the reason Mischief Denim chose the "photo contest challenge" program as a marketing public relations strategy during the pandemic was to do brand activation, increase awareness, and reduce costs. Abstrak. Hadirnya krisis pandemi Covid-19 membuat Mischief Denim sebagai salah satu sektor bisnis ikut terdampak. Sehubungan dengan hal tersebut, kegiatan suatu perusahaan harus tetap berjalan dengan peran marketing public relations di dalamnya untuk kemudian dapat mempertahankan bisnisnya. Seperti halnya yang dilakukan oleh Mischief Denim dengan adanya program “photo contest challenge” sebagai program marketing public relationsnya. Penelitian ini bertujuan untuk mengetahui perencanaan, implementasi, dan alasan Mischief Denim memilih program “photo contest challenge” sebagai strategi marketing public relations di masa pandemi. Metode penelitian yang digunakan yaitu metode kualitatif dengan pendekatan studi kasus. Teori yang digunakan dalam penelitian ini adalah marketing public relations, konsep three ways strategy, dan konsep proses operasional public relations. Teknik pengumpulan data dilakukan dengan wawancara, observasi, studi kepustakaan dan dokumentasi. Sedangkan subjek yang diwawancarai dalam penelitian ini berjumlah dua orang dari pihak Mischief Denim. Hasil dari penelitian ini yaitu ditemukan bahwa perencanaan strategi marketing public relations Mischief Denim melalui program “photo contest challenge” di masa pandemi, dilakukan dengan brainstorming oleh beberapa divisi untuk merundingkan beberapa poin, seperti program apa yang dibuat dan sasarannya, penentuan tema, tujuan dari program yang dibuat, penentuan anggaran, serta mempersiapkan rules dan output visual berupa konten untuk media sosial instagram Mischief Denim. Pada implementasinya sudah sesuai dengan tahapan yang telah direncanakan, walaupun sempat terkendala namun bisa diatasi. Sedangkan alasan Mischief Denim memilih program “photo contest challenge” sebagai strategi marketing public relations di masa pandemi adalah untuk melakukan brand activation, meningkatkan awareness, serta biaya yang lebih murah.
Co-Authors Aini Noviar, Tri Nur Deskia Putri Harahap Dewi Andini Doddy Iskandar Iskandar, Doddy Laranty Irabella Muhammad Althafariq Ramadhan Muhammad Althafariq Ramadhan Muhammad Yusfriza Setia Wibawa Riza Nabiilah Safira Putri Naditha Rizkya Hantoro Nasrul Suryaman Radhita Yuthifa Rahman Raina Desiana Prafitri Shabilla Restu Yuniawatie Shafira Fauzani Tamareisya Setiawan Putri Tri Nur Aini Noviar Zahra Aulina Zulfebriges