Millenia Anjani
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Gen Z's Reception of Covid-19 Information on Digital Media Ratri Rizki Kusumalestari; Arba’iyah Satriani; Andalusia Neneng Permatasari; Millenia Anjani; Nova N. Nadifah
MediaTor (Jurnal Komunikasi) Vol 14, No 2 (2021): (Accredited Sinta 2)
Publisher : Pusat Penerbitan Universitas (P2U) LPPM Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/mediator.v14i2.8387

Abstract

Qualitative studies regarding the reception or reception of Generation Z on Covid-19 information in Indonesia have not been widely carried out. As a generation that was born and grew up with digital technology that is developing very quickly, Gen Z has different characteristics from other generations. Gen Z's acceptance of information related to Covid-19 is one of the important things to assess regarding their potential role and quantity. This study aims to explore Gen-Z's acceptance of Covid-19 information in digital media with a qualitative approach to reception analysis. Data were obtained through FGDs and in-depth interviews. Research findings show that Gen Z prefers access to information that is fast-paced and practical; have a preference for news that is more relaxed, positive and informative; have adequate information literacy to identify hoaxes and perform fact checks; and has a reading position of negotiation and opposition with diverse behavior, but not hegemony-dominant.  The results of this study contribute to the qualitative data of Gen-Z reception of Covid-19 information among the available quantitative data.