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<![CDATA[SURPLUS BERAS YANG DAPAT DIJUAL DAN FAKTOR-FAKTOR PENENTUNYA DI DAERAH SENTRA PRODUKSI SUMATERA SELATAN ]]>
<![CDATA[Mulyana, Andy]]>;
<![CDATA[Antoni, Mirza]]>;
<![CDATA[Riswani, .]]>
<![CDATA[ Indonesian Journal of Socio Economics Desember, Jurnal Sosio Ekonomika ]]>
Publisher : <![CDATA[Lampung University ]]>
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<![CDATA[ Farmers perform double roles at the same time in treating rice commodity, that are as producers and as consumers. This research tried to find out the average amount of rice marketable surplus at the hand of farmersâ households and to analyze which variables significantly influence the surplus. The results of the research conducted in four rice production centres od South Sumatra reveal that the average rice consumption of famersâ households were 98,42 kg per person or 402.75 kg per household with 4 members, while their rice production were 5842,75 kg per household. Farmers in all rice production centers have actually carried out marketable surplus on their rice production as their consumed a portion as needed and sold the majority amounts to the market. There were variations of rice consumed between rice production centers. Rice marketable surplus in all production centers (OKU Timur, OKI, Musi Rawas and Banyuasin) were significantly influenced by rice production. In three production centers, the rice production also was influenced significantly by the number of household members and off-farm income, while in two production centers, it was also determined by rice price and age composition of farmer family members.  The other variables affected rice marketable surplus exclusively in each area.        ]]>
<![CDATA[ANALISIS RESPON PERMINTAAN KARET DI PROVINSI JAMBI ]]>
<![CDATA[Yanita, Mirawati]]>;
<![CDATA[Yazid, M.]]>;
<![CDATA[Alamsyah, Zulkifli]]>;
<![CDATA[Mulyana, Andy]]>;
<![CDATA[Antoni, Mirza]]>
<![CDATA[ Societa: Jurnal Ilmu-Ilmu Agribisnis Vol 5, No 1 (2016): SOCIETA ]]>
Publisher : <![CDATA[Muhammadiyah University of Palembang ]]>
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<![CDATA[This study aimed to analyze the factors that influence the demand for rubber, as well as to analyze demand response for rubber in Jambi Province. This research is using simultaneous equations through 3 Stage Least Square (3 SLS) estimation method. The result showed that factors influence the demand for rubber in Jambi is bokar prices, demand for rubber in South Sumatra, Indonesia rubber consumption, the price of synthetic rubber and rubber demand in Jambi at the prior period. While the response of demand for rubber in Jambi is inelastic as changing all the explanatory variables in the short term and long term.]]>
<![CDATA[PENGARUH KOMUNIKASI PEMASARAN, PENGALAMAN DAN KUALITAS JASA TERHADAP CITRA DAN KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS WISATAWAN NUSANTARA (SURVEI TEMPAT REKREASI AIR TERJUN DI KABUPATEN BOGOR) ]]>
<![CDATA[Siswantini, Wiwin]]>;
<![CDATA[Ayuni, Devi]]>;
<![CDATA[Mulyana, Andy]]>
<![CDATA[ Jurnal Organisasi dan Manajemen Vol 13 No 1 (2017) ]]>
Publisher : <![CDATA[LPPM Universitas Terbuka ]]>
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<![CDATA[The study aims to get an overview of marketing communications, experience and quality of services as the cause of image formation and satisfaction and its impact on loyalty of domestic tourists in the waterfall recreation area. The object of this research is waterfalls in Bogor, namely Curug Bidadari and Curug Nangka. The number of samples acceptable in this study is 50 respondents. This number is a critical sample size in the sample measurements required through SEM Partial Least Square (PLS). From the questionnaires distributed on both waterfalls, collected 114 complete questionnaires that can be processed. The data analyzed in this research using Partial Least Square (PLS) method and using Smart PLS tools. The results showed that marketing communications significantly related to the image. This shows that interesting communication will form a positive image and encourage tourists to visit. Compared with marketing communications, experience has more role in shaping the image of the place of recreation. Service quality is significantly related to image. Service quality has the most dominant effect on image over experience and communication. Service quality is significantly related to satisfaction. Service quality is not significantly related to loyalty. The image is significantly related to satisfaction. The image is not significantly related to loyalty. Although the image does not directly affect the loyalty, but the image has an indirect effect on loyalty through satisfaction. Satisfaction is significantly related to loyalty. Of all the variables that have influence on loyalty the biggest influence is the variable of respondent satisfaction, that is the promotion of this recreation place as a place of recreation.
Penelitian bertujuan untuk mendapatkan gambaran terkait komunikasi pemasaran, pengalaman dan kualitas jasa sebagai penyebab terbentuknya citra dan kepuasan serta dampaknya pada loyalitas wisatawan nusantara di tempat rekreasi air terjun. Objek penelitian ini adalah tempat wisata air terjun di Bogor, yaitu Curug Bidadari dan Curug Nangka. Jumlah sampel yang akseptabel dalam penelitian ini adalah 50 responden. Jumlah ini merupakan ukuran sampel kritis dalam pengukuran sampel yang diperlukan melalui SEM Partial Least Square (PLS). Dari kuesioner yang disebar pada kedua air terjun tersebut, terkumpul 114 kuesioner lengkap yang dapat diolah. Data yang dianalisis pada penelitian ini menggunakan metode Partial Least Square (PLS) dan menggunakan tools SmartPLS. Hasil penelitianmenunjukkan bahwa komunikasi pemasaran berhubungan signifikan terhadap citra. Hal ini menunjukkan bahwa komunikasi yang menarik akan membentuk citra yang positif dan mendorong wisatawan berkunjung. Dibandingkan dengan komunikasi pemasaran, pengalaman lebih berperan dalam membentuk citra tempat rekreasi. Kualitas jasa berhubungan signifikan terhadap citra. Kualitas jasa berpengaruh paling dominan terhadap citra dibandingkan pengalaman dan komunikasi. Kualitas jasa berhubungan signifikan terhadap kepuasan. Kualitas jasa tidak berhubungan signifikan terhadap loyalitas. Citra berhubungan signifikan terhadap kepuasan. Citra tidak berhubungan signifikan terhadap loyalitas. Walaupun secara langsung citra tidak berpengaruh terhadap loyalitas, tetapi citra berpengaruh tidak langsung terhadap loyalitas melalui kepuasan. Kepuasan berhubungan signifikan terhadap loyalitas. Dari semua variabel yang memiliki pengaruh terhadap loyalitas pengaruh terbesar adalah variabel kepuasan responden, yaitu promosi yang dilakukan tempat rekreasi ini sebagai suatu tempat rekreasi.]]>
<![CDATA[PENGARUH FAKTOR-FAKTOR PEMBENTUK LOYALITAS MAHASISWA UNIVERSITAS TERBUKA ]]>
<![CDATA[Ayuni, Devi]]>;
<![CDATA[Mulyana, Andy]]>
<![CDATA[ Jurnal Organisasi dan Manajemen Vol 11 No 2 (2015) ]]>
Publisher : <![CDATA[LPPM Universitas Terbuka ]]>
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<![CDATA[Online tutorials is one form of e-learning are given UT. Since the registration period 2013.1 - 2014.2, the number of courses offered in Tuton increased 11% and participants increased 52%. Although Tuton has been growing rapidly, but the total decline in the number of students from the registration period 2013.1 to 2015.1. A decrease in the number of students can be justified as an indicator of lack of loyalty or retention of students. The main objective of this study was to test the relationships between the antecedents of loyalty, service quality, commitment, satisfaction, and reputation. The study population was coming from four faculties and one graduate program.Non probability method of sampling with judgmental sampling technique used in this study. The minimum required sample size of 200 respondents. Survey data collection is done by inviting respondents by email to fill out a questionnaire online in google site. Then the data were analyzed either descriptively and quantitatively using descriptive analysis and Structural Equation Modeling (SEM). Results of hypothesis testing showed 6 of 7 hypothesis is accepted with significant results. The sixth hypothesis are the influence of the quality of services to satisfaction; the effect on the reputation of the quality of services; the effect of commitment to student satisfaction; the effect of satisfaction to reputation; the effect of satisfaction on loyalty; and the effect of reputation on loyalty. As for the hypothesis is rejected is the effect of the reputation on commitment.
Tutorial online merupakan salah satu bentuk e-learning yang diberikan UT.Sejak masa registrasi 2013.1-2014.2, jumlah mata kuliah yang ditawarkan dalam tuton bertambah sebesar 11% dan peserta tuton meningkat 52%. Walaupun tuton telah berkembang pesat, tetapi secara total terjadi penurunan jumlah mahasiwa dari masa registrasi 2013.1 hingga 2015.1. Penurunan jumlah mahasiswa dapat dijustifikasi sebagai salah satu indikator rendahnya loyalitas atau retensi mahasiswa.Tujuan utama dari penelitian ini adalah menguji relasi-relasi diantara anteseden loyalitas, yaitu kualitas jasa, komitmen, kepuasan, dan reputasi.Populasi penelitian ini adalah peserta tuton masa registrasi 2015.1 yang berasal dari 4 fakultas dan 1 program pascasarjana.Metode nonprobability sampling dengan teknik judgemental sampling digunakan dalam penelitian ini. Adapun ukuran sampel yang diperlukan minimum 200 responden. Pengumpulan data dilakukan secara survei dengan mengundang responden melalui surel untuk mengisi kuesioner online dalam situs google. Kemudian data dianalisis baik secara deskriptif maupun kuantitatif menggunakan analisis deskriptif dan analisis Structural Equation Modelling (SEM). Hasil pengujian hipotesis menunjukkan 6 dari 7 hipotesis diterima dengan hasil yang signifikan. Keenam hipotesis tersebut adalah pengaruh kualitas jasa terhadap kepuasan; pengaruh kualitas jasa terhadap reputasi; pengaruh komitmen terhadap kepuasan mahasiswa; pengaruh kepuasan terhadap reputasi; pengaruh kepuasan terhadap loyalitas; dan pengaruh reputasi terhadap loyalitas. Adapun satu hipotesis yang ditolak adalah pengaruh komitmen terhadap reputasi.]]>
<![CDATA[ANALISIS KEMAMPUAN EKONOMI RUMAH TANGGA PETANI KARET DI SUMATERA SELATAN ]]>
<![CDATA[Hendro, Omar]]>;
<![CDATA[Mulyana, Andy]]>
<![CDATA[ Jurnal Ilmu Manajemen Vol 1, No 2 (2012): Jurnal Ilmu Manajemen ]]>
Publisher : <![CDATA[Universitas muhammadiyah palembang ]]>
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DOI: 10.32502/jimn.v1i2.325
<![CDATA[Issue of this research is: (1) There is factors influence applied to forming of capital for rejuvenation of rubber plantation, (2) Does farmer have allocation ability of the earnings to forming of capital for rejuvenation of rubber plantation, (3) Does the residue of earnings that is not consumed (real saving) can be applied to forming of capital for rejuvenation of rubber plantation, (4) Is there is source of other business to add earnings of farmer to forming of capital for rejuvenation of rubber plantation. Analytical method used is regression and hypothesis test. The result of this research is: (1) Partially, household earning, residue of earnings that is not consumed (real saving), formal education of farmer, old worked as farmer, and rubber plantation wide variable have positive and significance effects to forming of capital for rejuvenation of rubber plantation, (2) Partially, household expenditure variable have negative and significance effects for forming of capital to forming of capital for rejuvenation of rubber plantation, and (3) Partially, sum of member of adult families and ownership status of rubber plantation variable have no significance effects to forming of capital for rejuvenation of rubber plantation.]]>
<![CDATA[THE IMPACT OF INSTITUTION IMAGE AND STUDENT SATISFACTION TO WORD OF MOUTH ]]>
<![CDATA[Mulyana, Andy]]>;
<![CDATA[Ayuni, Devi]]>
<![CDATA[ Journal of Management and Business Vol 14, No 2 (2015): SEPTEMBER 2015 ]]>
Publisher : <![CDATA[Department of Management - Faculty of Business and Economics. Universitas Surabaya. ]]>
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DOI: 10.24123/jmb.v14i2.319
<![CDATA[In the recent years a tremendous growth has been observed in the Indonesia higher education institutions (HEI). The growth in the number of HEI in year 2009 – 2013 increased from 1.382 to 3.151. The increase in the number of HEI in Indonesia has resulted in the industry becoming very competitive. The situation call for HEIs to focus on establishing a strong institution image and providing student satisfaction to secure their positive word of mouth. A conceptual framework is proposed that investigates the impact of institution image and student satisfaction on word of mouth (WOM). Survey was employed and respondents were from the students of Indonesian Open University (Universitas Terbuka = UT). There were 155 usable questionnaires to analyze descriptive statistics, realibility, validity and structural equation modeling (SEM). The research found that institution image and student satisfaction significantly affects WOM and that image exerts a stronger influence on WOM than satisfaction. Therefore, UT as a service firm has to focus on these factors in order to built a long-term and mutally profitability relationship with a student and create positive WOM as competitive advantage.]]>
<![CDATA[PENGARUH KOMUNIKASI PEMASARAN, PENGALAMAN DAN KUALITAS JASA TERHADAP CITRA DAN KEPUASAN SERTA DAMPAKNYA PADA LOYALITAS WISATAWAN NUSANTARA (SURVEI TEMPAT REKREASI AIR TERJUN DI KABUPATEN BOGOR) ]]>
<![CDATA[Siswantini, Wiwin]]>;
<![CDATA[Ayuni, Devi]]>;
<![CDATA[Mulyana, Andy]]>
<![CDATA[ Jurnal Organisasi Dan Manajemen Vol 13 No 1 (2017) ]]>
Publisher : <![CDATA[LPPM Universitas Terbuka ]]>
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<![CDATA[The study aims to get an overview of marketing communications, experience and quality of services as the cause of image formation and satisfaction and its impact on loyalty of domestic tourists in the waterfall recreation area. The object of this research is waterfalls in Bogor, namely Curug Bidadari and Curug Nangka. The number of samples acceptable in this study is 50 respondents. This number is a critical sample size in the sample measurements required through SEM Partial Least Square (PLS). From the questionnaires distributed on both waterfalls, collected 114 complete questionnaires that can be processed. The data analyzed in this research using Partial Least Square (PLS) method and using Smart PLS tools. The results showed that marketing communications significantly related to the image. This shows that interesting communication will form a positive image and encourage tourists to visit. Compared with marketing communications, experience has more role in shaping the image of the place of recreation. Service quality is significantly related to image. Service quality has the most dominant effect on image over experience and communication. Service quality is significantly related to satisfaction. Service quality is not significantly related to loyalty. The image is significantly related to satisfaction. The image is not significantly related to loyalty. Although the image does not directly affect the loyalty, but the image has an indirect effect on loyalty through satisfaction. Satisfaction is significantly related to loyalty. Of all the variables that have influence on loyalty the biggest influence is the variable of respondent satisfaction, that is the promotion of this recreation place as a place of recreation. Penelitian bertujuan untuk mendapatkan gambaran terkait komunikasi pemasaran, pengalaman dan kualitas jasa sebagai penyebab terbentuknya citra dan kepuasan serta dampaknya pada loyalitas wisatawan nusantara di tempat rekreasi air terjun. Objek penelitian ini adalah tempat wisata air terjun di Bogor, yaitu Curug Bidadari dan Curug Nangka. Jumlah sampel yang akseptabel dalam penelitian ini adalah 50 responden. Jumlah ini merupakan ukuran sampel kritis dalam pengukuran sampel yang diperlukan melalui SEM Partial Least Square (PLS). Dari kuesioner yang disebar pada kedua air terjun tersebut, terkumpul 114 kuesioner lengkap yang dapat diolah. Data yang dianalisis pada penelitian ini menggunakan metode Partial Least Square (PLS) dan menggunakan tools SmartPLS. Hasil penelitianmenunjukkan bahwa komunikasi pemasaran berhubungan signifikan terhadap citra. Hal ini menunjukkan bahwa komunikasi yang menarik akan membentuk citra yang positif dan mendorong wisatawan berkunjung. Dibandingkan dengan komunikasi pemasaran, pengalaman lebih berperan dalam membentuk citra tempat rekreasi. Kualitas jasa berhubungan signifikan terhadap citra. Kualitas jasa berpengaruh paling dominan terhadap citra dibandingkan pengalaman dan komunikasi. Kualitas jasa berhubungan signifikan terhadap kepuasan. Kualitas jasa tidak berhubungan signifikan terhadap loyalitas. Citra berhubungan signifikan terhadap kepuasan. Citra tidak berhubungan signifikan terhadap loyalitas. Walaupun secara langsung citra tidak berpengaruh terhadap loyalitas, tetapi citra berpengaruh tidak langsung terhadap loyalitas melalui kepuasan. Kepuasan berhubungan signifikan terhadap loyalitas. Dari semua variabel yang memiliki pengaruh terhadap loyalitas pengaruh terbesar adalah variabel kepuasan responden, yaitu promosi yang dilakukan tempat rekreasi ini sebagai suatu tempat rekreasi.]]>
<![CDATA[PENGARUH FAKTOR-FAKTOR PEMBENTUK LOYALITAS MAHASISWA UNIVERSITAS TERBUKA ]]>
<![CDATA[Ayuni, Devi]]>;
<![CDATA[Mulyana, Andy]]>
<![CDATA[ Jurnal Organisasi Dan Manajemen Vol 11 No 2 (2015) ]]>
Publisher : <![CDATA[LPPM Universitas Terbuka ]]>
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<![CDATA[Online tutorials is one form of e-learning are given UT. Since the registration period 2013.1 - 2014.2, the number of courses offered in Tuton increased 11% and participants increased 52%. Although Tuton has been growing rapidly, but the total decline in the number of students from the registration period 2013.1 to 2015.1. A decrease in the number of students can be justified as an indicator of lack of loyalty or retention of students. The main objective of this study was to test the relationships between the antecedents of loyalty, service quality, commitment, satisfaction, and reputation. The study population was coming from four faculties and one graduate program.Non probability method of sampling with judgmental sampling technique used in this study. The minimum required sample size of 200 respondents. Survey data collection is done by inviting respondents by email to fill out a questionnaire online in google site. Then the data were analyzed either descriptively and quantitatively using descriptive analysis and Structural Equation Modeling (SEM). Results of hypothesis testing showed 6 of 7 hypothesis is accepted with significant results. The sixth hypothesis are the influence of the quality of services to satisfaction; the effect on the reputation of the quality of services; the effect of commitment to student satisfaction; the effect of satisfaction to reputation; the effect of satisfaction on loyalty; and the effect of reputation on loyalty. As for the hypothesis is rejected is the effect of the reputation on commitment. Tutorial online merupakan salah satu bentuk e-learning yang diberikan UT.Sejak masa registrasi 2013.1-2014.2, jumlah mata kuliah yang ditawarkan dalam tuton bertambah sebesar 11% dan peserta tuton meningkat 52%. Walaupun tuton telah berkembang pesat, tetapi secara total terjadi penurunan jumlah mahasiwa dari masa registrasi 2013.1 hingga 2015.1. Penurunan jumlah mahasiswa dapat dijustifikasi sebagai salah satu indikator rendahnya loyalitas atau retensi mahasiswa.Tujuan utama dari penelitian ini adalah menguji relasi-relasi diantara anteseden loyalitas, yaitu kualitas jasa, komitmen, kepuasan, dan reputasi.Populasi penelitian ini adalah peserta tuton masa registrasi 2015.1 yang berasal dari 4 fakultas dan 1 program pascasarjana.Metode nonprobability sampling dengan teknik judgemental sampling digunakan dalam penelitian ini. Adapun ukuran sampel yang diperlukan minimum 200 responden. Pengumpulan data dilakukan secara survei dengan mengundang responden melalui surel untuk mengisi kuesioner online dalam situs google. Kemudian data dianalisis baik secara deskriptif maupun kuantitatif menggunakan analisis deskriptif dan analisis Structural Equation Modelling (SEM). Hasil pengujian hipotesis menunjukkan 6 dari 7 hipotesis diterima dengan hasil yang signifikan. Keenam hipotesis tersebut adalah pengaruh kualitas jasa terhadap kepuasan; pengaruh kualitas jasa terhadap reputasi; pengaruh komitmen terhadap kepuasan mahasiswa; pengaruh kepuasan terhadap reputasi; pengaruh kepuasan terhadap loyalitas; dan pengaruh reputasi terhadap loyalitas. Adapun satu hipotesis yang ditolak adalah pengaruh komitmen terhadap reputasi.]]>
<![CDATA[ANALISIS RESPON PERMINTAAN KARET DI PROVINSI JAMBI ]]>
<![CDATA[Yanita, Mirawati]]>;
<![CDATA[Yazid, M.]]>;
<![CDATA[Alamsyah, Zulkifli]]>;
<![CDATA[Mulyana, Andy]]>;
<![CDATA[Antoni, Mirza]]>
<![CDATA[ Societa: Jurnal Ilmu-Ilmu Agribisnis Vol 5, No 1 (2016): SOCIETA ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Palembang ]]>
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DOI: 10.32502/jsct.v5i1.553
<![CDATA[This study aimed to analyze the factors that influence the demand for rubber, as well as to analyze demand response for rubber in Jambi Province. This research is using simultaneous equations through 3 Stage Least Square (3 SLS) estimation method. The result showed that factors influence the demand for rubber in Jambi is bokar prices, demand for rubber in South Sumatra, Indonesia rubber consumption, the price of synthetic rubber and rubber demand in Jambi at the prior period. While the response of demand for rubber in Jambi is inelastic as changing all the explanatory variables in the short term and long term.]]>
<![CDATA[DAMPAK PENURUNAN HARGA TBS TERHADAP KEBERLANJUTAN USAHATANI SAWIT DITINJAU DARI TINGKAT KESEJAHTERAAN PETANI SWADAYA DI KABUPATEN MUSI BAYUASIN SUMATERA SELATAN ]]>
<![CDATA[Riswani]]>;
<![CDATA[Mulyana, Andy]]>;
<![CDATA[Tamba, Mora Gibson]]>
<![CDATA[ AGRIPITA JOURNAL Vol 1 No 1 (2017): Jurnal Agribisnis dan Pembangunan Pertanian ]]>
Publisher : <![CDATA[Agripita Publisher ]]>
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<![CDATA[Fresh Fruit Bunch (TBS) price declines as a result of the volatility in global CPO prices likely to impact farmers in the areas of oil producers, including Musi Banyuasin District in South Sumatera which became one of the oil producers in the province. The impact is most felt is in independent farmers because the price received by independent farmers are not a price which set by the government but the price set between independent smallholders with middlemen. The decline in prices which affects the revenue decline is certainly threatening the sustainability of farming palm forward, especially in the group of independent smallholders. This condition is tested in this study aimed to analyze the impact of price reductions TBS towards sustainability forward through comparative analysis of the condition before and after the price increase TBS. From the research results prove that the decline in TBS production as a result of farming is not done in ideal due to a decreased ability to buy inputs, especially fertilizers. The decline in production and the declining price of TBS continued impact on lower revenue and income of farmers. For strengthening the testing, the results of this study also proves that the received opinion as a result of falling prices make farmers' lives getting away from standard living needs (KHL), wherein the mean average income of farmers for price reductions of Rp2.309.848,19 per family, while the average KHL by Rp3.781.551,81 per month per family. If this condition is not immediately addressed, the behavior of farmers in cultivation of oil palm will move away from the ideal conditions, and farmers are likely to switch to other more profitable farming and leave its oil palm plantations replaced with plants and other businesses]]>
