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All Journal Research Report - Social Science Jurnal Administrasi Bisnis Jurnal Manajemen Maranatha Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan

Fransisca Mulyono

Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Katolik Parahyangan, Bandung

Author-ID : 324850

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Published : 28 Documents Claim Missing Document

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DAMPAK EKSPETASI PELANGGAN, PERSEPSI KUALITAS, DAN PERSEPSI NILAI TERHADAP KEPUASAN PELANGGAN, SERTA IMPLIKASINYA PADA LOYALITAS PELANGGAN A. J. Ibnu Wibowo; Fransisca Mulyono
Bina Ekonomi Vol. 13 No. 1 (2009)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Service providers must deliver high-quality customer services that generate highly satisfied customers. In this article, we examine how customer expectation, perceived quality, and perceived value may lead to exceptional satisfied customers, and ultimately to customer loyalty. Specifically, we investigate the chain of events through which customer expectation, perceived quality, and perceived value influence customer satisfaction and customer loyalty in a sample of 323 customers. We present a conceptual model for linking customer expectation, perceived quality, and perceived value to customer satisfaction and customer loyalty, and test this model using structural equation modeling. The results suggest that (1) perceived quality and perceived value are linked to customer satisfaction; (2) customer satisfaction is linked with customer loyalty. Theoretical and practical implications of our findings are discussed.

CHAORDIC ENTREPRISE: SEBUAH PENGANTAR Fransisca Mulyono
Bina Ekonomi Vol. 14 No. 1 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Business environment nowadays, that becoming more and more turbulent and complex, is hard to be predicted by managements since it has the butterfly effect : the effect that brings the greater effect in other places in this world when there is a change in a certain place. Traditional organization that considering employees as an object with its rigid structure cannot adjust these rapid changes properly. It needs to be replaced by a new alternative organization: chaordic organization, i.e. an organization that combines chaos and order situation in the same time to bring changes in management as an anticipation to its environment. Chaordic organization is very important for business today because of its high appreciation on human resources making everybody in all units of organization have a high degree on autonomy and freedom, and as a result be the leading creative and innovative organization.Key words : turbulensi, kompleksitas, kreativitas, inovasi, chaordic.

INFORMASI PRODUK DALAM IKLAN DAN PERLINDUNGAN KONSUMEN INDONESIA Fransisca Mulyono
Bina Ekonomi Vol. 14 No. 2 (2010)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Commercial is still perceived as an interesting tools for producers and marketers because of its reliability to market their products, especially children's product. One of the main benefits of commercial is its ability in giving information to consumers about certain products. Although in Indonesia we have Undang-undang Perlindungan Konsumen, declared in 1999, lndonesia's consumer still have a wea4 bargaining position in their relation with the producers or marketers, proved by lots of misleading commercials exposing in many mass media. This paper aimed to describe the kinds of misleading commercials and then analyze it yuridically.Key words : penyalahgunaan iklan, perlindungan konsumen, Undang-undang Perlindungan Konsumen, penyelesaian konflik konsumen dan produsen.

MATERIALISME : PENYEBAB DAN KONSEKUENSI Fransisca Mulyono
Bina Ekonomi Vol. 15 No. 2 (2011)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Materialism defined as the importance a person places on possessions and their acquisition as a necessary or desirable form of conduct to reach desired end states, including happiness. It has certain negative effects : increasing risk for diminished well-being (happiness) afterwards lead to negative subjective well-being, low level se/f- determination, low level gratitude and negative meaning in life. This is a phenomenon have been around everywhere and everyone: kids, teenagers even adults, emerging because of ever increasing the symbolic consumption, not utilitarian consumption. Some researchs showed that there are some causes be responsible for materialism: dominant social paradigm, peer group pressure, and conspicuous consumption. Concerning its negative effects, socialization process about materialism must be done to everybody comprehensively.

SELF LEADERSHIP : SEBUAH PENDEKATAN Fransisca Mulyono
Bina Ekonomi Vol. 16 No. 1 (2012)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

The concept of Self-leadership is considered to be a new approach when it first surfaced in the 1980's. Its principle is that the activity of a leader is no longer in the hands of few prominent members in the organization, but in the hands of all individuals in all levels of organization to motivate, direct and control himself/herself to perform positively as expected to achieve organization’s high competitive advantages through a conducive decision making process. Self-leadership capability has many advantages for the development of the organization, especially in this era of creativity, especially through the development of creative individuals. This paper attempts to outline some of the supporting factors for self-leadership development, its benefits, and in particular the strategies and methods needed to improve the ability of self-leadership.Key words : creativity and innovation, self-leadership, organizational commitment, self-leadership strategy.

ORIENTASI PASAR : ANTESEDEN DAN KONSEKUENSI Fransisca Mulyono
Bina Ekonomi Vol. 17 No. 1 (2013)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Market orientation is a concept that is still proven efficacy because by applying this concept the company is able to sell products that suit the tastes and needs of its consumers. This is because there are three main activities in this concept, which is market intelligence generation,market intelligence dissemination and market responsiveness. Understanding the market orientation concept will be more profound when its antecendents and consequences are well understood. This paper discussed about the antecedents of market orientation, namely: senior management factors, interdepartmental dynamics and organizational systems. While the consequences of market orientation are organizational performance, customer Consequences, and innovation consequence.Keywords : market intelligence generation, market intelligence dissemination, market responsiveness, market orientation antecedents, market orientation consequences.Words : 6.044

Co-Authors Alexander Joseph Ibnu Wibowo Christopher Sanjaya Marihot T.E Hariandja

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Journal : Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan