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ALTERNATIF PENGHASILAN TAMBAHAN MELALUI PENGEMBANGAN KOMODITI OLAHAN JAHE MERAH Amelia Rahmi; Salmah Salmah; Fredi Andria
Rural Development For Economic Resilience (RUDENCE) Vol. 1 No. 2 (2022): Vol. 1 No. 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v1i2.18

Abstract

ABSTRAK Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk mendorong peningkatan produksi jahe merah warga Kampung Sampora Kelurahan Cibinong. Adapun metode pelaksanaan kegiatan pada program ini  adalah pelatihan budidaya jahe merah, pengolahan jahe merah menjadi produk olahan serta penyuluhan untuk strategi pemasaran produk jahe merah. Hasil pelaksanaan kegiatan ini  peserta program memiliki keterampilan dalam melakukan budidaya jahe merah serta bisa membuat produk olahan jahe  merah. Keterampilan tersebut dapat digunakan untuk memenuhi kebutuhan pribadi dan dikembangkan menjadi industri rumahan sehingga akan meningkatkan ekonomi warga kampung Sampora.   ABSTRACT This Community Service activity aims to encourage increased production of red ginger for residents of Sampora Village, Cibinong Village. The methods of implementing activities in this program are training on red ginger cultivation, processing red ginger into processed products and counseling for marketing strategies for red ginger products. The results of the implementation of this activity program participants have skills in cultivating red ginger and can make processed red ginger products. These skills can be used to meet personal needs and developed into a cottage industry so that it will improve the economy of the Sampora village residents
Optimization of Modern Style Marketing in the Era of Disruptive Technology at SME’s Batik New Normal Bogor Fredi Andria; Anisa Intan Selatan; Soleha Nuramanah; Muhamad Sunarzi; Salmah Salmah; Amelia Rahmi; Eneng Tita Tosida; Abimanyu Okysaputra
International Journal of Business, Economics, and Social Development Vol 3, No 2 (2022)
Publisher : Research Collaboration Community (RCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijbesd.v3i2.201

Abstract

 The purpose of this paper is to provide insight and understanding to the residents of Tegal Village, Kemang District, Bogor Regency, Indonesia, a good marketing pattern in marketing the products of the new normal Bogor batik village which is being developed. Furthermore, to optimize the implementation of marketing and digital marketing strategies by using the mineral style with the latest platforms. So that the ability of the marketing strategy of the new normal batik village business group can be boosted massively. The method used in this activity is classroom training to provide an initial understanding of theories and concepts, then practiced using participant gadgets in creating promotional digital accounts for each participant group representative. This program has clearly demonstrated an increase in the ability of the trainees to understand and apply their skills using current millennial-style marketing patterns. The target of the marketing strategy later, in addition to starting to try the application of digital marketing strategies, the participant group is taught to also continue to expand the market by using conventional strategies by involving related parties. In this case, the local government can be used as a target market for selling new normal batik products produced by the residents of Tegal Village in the future. The use of modern and millennial marketing styles, plus conventional market penetration, is expected to increase the ability of training participants, so that in due course of the new normal batik production process, these modern marketing patterns can boost sales and open wider market potential. 
KEBIJAKAN PEMBAGIAN DIVIDEN KAS DI PERUSAHAAN SUB SEKTOR PERDAGANGAN ECERAN Rochman Marota; Vinna Oktaviani; Amelia Rahmi
JIAFE (Jurnal Ilmiah Akuntansi Fakultas Ekonomi) Vol 7, No 2 (2021): Vol 7, No. 2 (2021)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34204/jiafe.v7i2.3800

Abstract

ABSTRAKTujuan dari penelitian ini adalah untuk menganalisis pengaruh laba bersih, arus kas operasi, investment opportunity set, dan firm size terhadap dividen kas. Penelitian ini dilakukan pada perusahaan sub perdagangan eceran yang terdaftar di Bursa Efek Indonesia periode 2015–2019. Sampel terdiri dari lima perusahaan yang dipilih dengan menggunakan metode purposive sampling. Penelitian ini menggunakan uji regresi linear berganda untuk menguji hipotesis. Hasil pengujian menunjukkan bahwa laba bersih berpengaruh positif terhadap dividen kas, sedangkan arus kas operasi, investment opportunity set, dan firm size tidak berpengaruh. Hal ini dapat menjadi perhatian bagi perusahaan untuk terus meningkatkan kinerja perusahaan dalam menghasilkan laba bersih. Dengan laba yang tinggi, para investor akan lebih tertarik untuk menginvestasikan dananya. ABSTRACTThe purpose of this study is to analyze the effect of net income, operating cash flow, investment opportunity set, and firm size on cash dividends. This research was conducted on sub-retail trading companies listed on the Indonesia Stock Exchange for the 2015–2019 period. The sample consists of five companies, selected using the purposive sampling method. It uses multiple linear regression to test the hypotheses. Results show that net income affects positively cash dividends. While cash flow, investment opportunity set, and firm size does not affect cash dividends. This can be a concern for the company to continue to improve the company's performance in generating net income. With high profits, investors will be more interested in investing their funds.
PENDAMPINGAN HAK CIPTA PRODUK UNTUK UMKM DAN KOPERASI RT RW NET INDONESIA DI DESA TUGUBANDUNG Salmah; Fredi Andria; Amelia Rahmi
Rural Development For Economic Resilience (RUDENCE) Vol. 2 No. 2 (2023): Vol. 2 No. 2 (2023)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53698/rudence.v2i2.44

Abstract

ABSTRAK Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk meningkatkan pengetahuan, keterampilan dan layanan mitra dalam memperoleh hak cipta produk baik untuk produk yang diproduksi oleh Koperasi RT RW NET Indonesia maupun produk yang merupakan hasil produksi dari anggota koperasi. Metode pelaksanaan kegiatan pada pengabdian ini adalah pelatihan mengenai Hak Kekayaan Intelektual (HKI) secara umum dan pelatihan mekanisme pendaftaran Hak Cipta secara online. Hasil pelaksanaan kegiatan ini para pelaku usaha mikro kecil (UMK) dan para anggota koperasi memiliki pengetahuan mengenai bidang-bidang yang ada pada HKI dan dapat membedakannya. Pelatihan ini juga menumbuhkan kesadaran akan pentingnya perlindungan hukum terhadap kekayaan intelektual bagi pelaku usaha UMK untuk melindungi usahanya dari kerugian yang diakibatkan oleh pesaing serta menyadarkan bahwa kekayaan intelektual adalah asset yang bernilai ekonomis bagi para pemilik produk. ABSTRACT This Community Service activity aims to increase the knowledge, skills and services of partners in obtaining product copyrights both for products produced by the RT RW NET Indonesia Cooperative and products produced by cooperative members. The method of carrying out activities in this service is training on Intellectual Property Rights (IPR) in general and training on the mechanism for registering Copyrights online. The result of implementing this activity is that small micro business actors (UMK) and cooperative members have knowledge about the fields that exist in IPR and can differentiate between them. This training also raises awareness of the importance of legal protection of intellectual property for MSE business actors to protect their business from losses caused by competitors and makes them aware that intellectual property is an asset that has economic value for product owners.