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All Journal Business Review and Case Studies Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian
Ma’mun Sarma
IPB University
Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Veterinary

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Strategi Pemasaran Susu Kambing Di Bogor: Marketing Strategy of Goat Milk in Bogor Lalita Paraduhita Martha; Ma’mun Sarma; Mukhamad Najib
Jurnal Sains Terapan : Wahana Informasi dan Alih Teknologi Pertanian Vol. 6 No. 1 (2016): Jurnal Sains Terapan, Volume 6 Nomor 1, Tahun 2016
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (758.774 KB) | DOI: 10.29244/jstsv.6.1.25-39

Abstract

Milk consumption enhancement that not matched the number of domestic supply which still rely on cow’s milk makes Indonesia continue to importing milk, almost 70 percent of the total needed. An alternative to the fulfilment is to increase the supply from other livestock such as dairy goats. Bogor is a potential area for the development of dairy goat farm. The aims of this research are to: 1) analyze the goat's milk business potency in Bogor which considering the internal and external factors; and 2) develop an effective marketing strategy in order to improve the goat milk business in Bogor. The data was used in this research are primary and secondary data. The interviews for data collection conducted on October 2014 through November 2016, using a questionnaire tools with Strengths-Weaknesses-Opportunities-Threats (SWOT) and Analytical Hierarchy Process (AHP) approach. The research respondents amounted to 9 for SWOT and 7 to AHP. The respondents located in Bogor consisted of academics, dairy goat breeders, goat's milk seller/agent, agricultural bureau of the city also animal husbandry bureau and fisheries of the district. The internal factor has score of 2.701 of goat milk business in the city and district of Bogor, while the external factor has score of 3.085. Merging the two matrices put goat’s milk business into cell II, that is the grow and build cells. The recommendation of key strategic for goat’s milk marketing which effective based on the results of AHP with score of 0.202 is to make the development of goat’s milk business as part of government road map as an effort to optimize the potential of the city and district of Bogor.
Developing Strategies for an Integrated Ecotourism Business: Study Case in Olele Village, Bone Bolango Regency, Gorontalo, Indonesia Rachmat Taufik Usman; Lukman M. Baga; Ma’mun Sarma
Business Review and Case Studies Vol. 3 No. 3 (2022): BRCS, Vol 3 No 3, December 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/brcs.3.3.215

Abstract

The marine ecotourism of Olele Village is one of Indonesia's tourist destinations with business potential. However, it has not been developed optimally, especially in the fields of facilities and infrastructure, also community empowerment programs. This study aimed to design policy strategies and analyzed integrated ecotourism management policies for local economic development. This study used primary and secondary data. The sampling techniques used snowball and purposive sampling. The data analysis used SWOT, BOS (Blue Ocean Strategy), and BMC (Business Model Canvas) analyses. The SWOT analysis results showed several formulations of ecotourism development strategies related to integrated ecotourism management, the collaboration between stakeholders, and the training and development of MSMEs (Micro, Small, and Medium Enterprises). The results of the BOS analysis recommended strategic innovations to make it easier to compete with competitors. Strategic innovations such creating new demand and supply, increasing tourist facilities, lowering prices, and creating markets. The results of the BMC analysis showed the perspective of opportunities and investment strategies in ecotourism-based local economic programs. It can be concluded that policies and strategies to optimize marine ecotourism utilize coral reefs as regional icons for snorkeling and diving activities. Keywords: blue ocean strategy, business, ecotourism, local economy, SWOT
Co-Authors Lalita Paraduhita Martha Lukman M. Baga Mukhamad Najib Rachmat Taufik Usman