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All Journal Jurnal Hospitality dan Manajemen Jasa Civil Engineering Dimension
Kevin Wijaya
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Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Health Professions

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PENGARUH MARKETING MIX DAN BRAND IMAGE TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY DI RESTORAN X SURABAYA Kevin Wijaya; Andrew Robby Darmawan Sutejo
Jurnal Hospitality dan Manajemen Jasa Vol 5, No 2 (2017): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (915.485 KB)

Abstract

Tujuan dilakukannya penelitian ini adalah untuk mengetahui pengaruh Marketing Mix dan Brand Image yang dijalankan oleh restoran X Surabaya terhadap kepuasan konsumen dan loyalitas konsumen. Penelitian ini menggunakan penelitian quantitatif, sampel yang diperoleh dari pengisian kuesioner oleh 100 konsumen yang pernah makan di restoran X. Dengan menggunakan metode analisa Partial Least Square, hasil penelitian menunjukkan bahwa marketing mix mempunyai pengaruh positif significant terhadap kepuasan konsumen, namun brand image berpengaruh positif tidak significant dengan customer satisfaction dan customer satisfaction berpengaruh positif significant terhadap customer loyalty.
Comprehensive Investigation on the Potential of Fly Ash from New Source as Construction Material Antoni Antoni; Florentcia Hartono; Steven Tanuwijaya; Kevin Wijaya; Agie Vianthi; Djwantoro Hardjito
Civil Engineering Dimension Vol. 23 No. 2 (2021): SEPTEMBER 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (950.466 KB) | DOI: 10.9744/ced.23.2.78-90

Abstract

Fly ash has been highly advocated to be re-utilized as a construction material. The most common utilization is to partially replace cement in a low-percentage scheme. However, there are several other schemes available to potentially use fly ash as binder in concrete that have not been widely exercised, especially those utilizing it in high to very high volume. In those schemes, high-volume fly ash (HVFA) concrete might use more than 50% fly ash to replace cement. To exploit its self-cementing properties, with or without the addition of other compounds, such as calcium hydroxide, fly ash might be used in very high percentage of cement replacement. In geopolymeric system, fly ash acts as the precursor of a stable binder, with the presence of highly alkaline solution. This paper demonstrates a model to investigate the potential of fly ash in several binder systems. The results show that fly ash from a good source can be utilized as an alternative binder in several different schemes.
Co-Authors Agie Vianthi Andrew Robby Darmawan Sutejo Antoni Antoni Djwantoro Hardjito Florentcia Hartono Steven Tanuwijaya