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All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen Business and Finance Journal
Azmil Chusnaini
Universitas Nahdlatul Ulama Surabaya
Economics, Econometrics & Finance

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THE EFFECT OF ENDORSER CREDIBILITY, TOWARD ADVERTISEMENT ATTITUDE, TOWARD BRAND ATTITUDE AND BRAND CREDIBILITY ON PURCHASE INTENTION OF SMARTFREN CARD PRODUCTS Azmil Chusnaini; Reizano Amri Rasyid; C Candraningrat
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 8 No 02 (2021)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v8i02.5841

Abstract

This study examines the causal relationship between endorser's credibility, attitudes towards brands, brand credibility, attitude towards advertising and purchase intention of the smartfren mobile card adopt the celebrity endorsement strategy. Meanwhile, attitudes towards advertising were tested as second-order constructs of the three proposed models. Smartfren recently used Atta Halilintar and Tiara Idol as celebrity endorsers of brand products in every ad serving. Examine whether have a celebrity that the public likes for supporting advertising will improve brand attitude, brand credibility, attitude towards fish, and intention to buy smartfren products. Methodology design conceptual model approach developed based on existing literature. The models are validated through a quantitative approach, analyzed using regression analysis with SEM. Technique sampling in this study using nonprobability sampling with using a snowball sampling approach. This research is a development of Previous research that tested the variables of endorser credibility, attitudes towards the product, brand credibility against purchase intentions.
THE EFFECT OF COUNTRY IMAGE, COMPANY IMAGE, BRAND IMAGE, MEDIATED BY BRAND ATTITUDE ON BUYING INTENTIONS OF WULING AND DFSK BRAND IN SURABAYA Reizano Amri Rasyid; Azmil Chusnaini; C Candraningrat; Mochammad Irfan Yusuf
JMM17 : Jurnal Ilmu ekonomi dan manajemen Vol 9 No 01 (2022): April 2022
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jmm17.v9i01.6445

Abstract

This study aims to examine and investigate the effects of the Chinese automotive product brand on the Indonesian market. Based on the literature relating to the image of the country and the influence of the country of origin, a research model was developed to evaluate the image of the country, the image of the company and the image of the brand. To test models and investigate the influence of country, company and brand image on brand attitudes and purchase intentions, investigate the influence of country, company and brand image on brand attitudes and purchase intentions. State image consists of four dimensions: political image, economic image, citizen image and image of state relations. This research is expected to provide information and theoretical evidence for research on China's image, especially regarding Wuling and DFSK brand products, and also provide empirical evidence to support the "go global" strategy of Chinese companies. Keywords: Country Image, Corporate Image, Brand Attitude, Purchase Intention, China
PANIC BUYING PHENOMENON AMONG ACADEMICS AT X UNIVERSITY IN SURABAYA Rachma Rizqina Mardhotillah; Denis Fidita Karya; Azmil Chusnaini; Berto Mulia Wibawa
Jurnal Bisnis dan Keuangan Vol 6 No 1 (2021): Business and Finance Journal
Publisher : UNUSA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/bfj.v6i1.1973

Abstract

In the weeks at the start of the pandemic, some news in Indonesia was colored related to the panic buying phenomenon by Indonesians in the midst of the Covid-19 pandemic. Of course, the Indonesian people were quite worried about the pandemic at that time. Starting from the scarcity of masks, hand soap and hand sanitizers at the beginning of the soaring positive cases of Covid-19 to the scarcity of staple goods consumed by everyday people such as sugar and rice, this phenomenon forced the government to impose restrictions on the purchase of staples. Currently, several regulations have been implemented regarding the purchase of basic commodities by the government to minimize hoarding activities of staple goods. This study aims to see the effect of the Covid-19 pandemic on the emergence of panic buying behavior among the academics of a university in Surabaya. The analytical method used in this research is descriptive analysis with a total sample of 60 respondents consisting of lecturers, students, and educational staff. The research was conducted from June to July 2020. After conducting a survey, it was found that many academics at X University Surabaya were not affected by the panic buying phenomenon.
Co-Authors Berto Mulia Wibawa Candraningrat, Candraningrat Karya, Denis Fidita Mochammad Irfan Yusuf Rachma Rizqina Mardhotillah Reizano Amri Rasyid