Article Per Year (5 Year)
p-Index From 2019 - 2024
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science)
Nanang Febrianto
University of Brawijaya
Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Strategi pemasaran sapi potong di PT Tunas Jaya Raya Abadi Nganjuk Jaisy Aghniarahim Putritamara; Nanang Febrianto; Poespitasari Hazanah Ndaru
Jurnal Ilmu-Ilmu Peternakan (Indonesian Journal of Animal Science) Vol 28, No 2 (2018): Agustus
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2018.028.02.01

Abstract

This research conducted in PT. Tunas Jaya Raya Abadi Nganjuk. The objectives of this research were obtain a better understandin internal as well as exsternal environmental condition, secondly trying to covering the formulate the marketing strategi. Method that used in this research was a survey method, it contains observation, interview, and documentation. The data analyzed by SWOT analysis. The result showed internal strategy factors matrix give positive value where it strengths were stronger than it weakness (S = 2,29>W = 0,71). External strategy factors’ matrix also give positive value where it opportunities values were bigger than it threats values (O = 1,84 > T = 0,70). From the result, we know that environmental condition in PT. Tunas Jaya Raya Abadi was very good, and gave good prospect for its progress in the future. It known from total score of strength and opportunities factors (SO = 4.13). From SWOT analysis, strategy that will be taken was in the first quadrant where internal and external factors were positive. In general terms, it means that the environmental condition of PT. Tunas Jaya Raya Abadi, relatively has bigger opportunity than its weaknesses. The decision that made by PT. Tunas Jaya Raya Abadi for marketing strategy was rapid strategy by which all opportunity could be captured as marketing consideration.
A SWOT Analysis on the Implementation of the Yoghurt Marketing Strategy: A Case Study in the Malang, Indonesia Nanang Febrianto; Ria Dewi Andriani; Manik Eirry Sawitri
Jurnal Ilmu-Ilmu Peternakan Vol. 33 No. 1 (2023): April 2023
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2023.033.01.010

Abstract

Milk as a farm product has a significant role in improving the quality of human resources through the intersection of protein and mineral needs. One of the dairy products is yogurt or probiotic fermented milk. Yoghurt is a processed milk food that is a valuable ingredient for the human body and contains high levels of protein, lactose, and lactic acid. This research is conducted to identify the company's internal and external environmental conditions and formulate business development strategies. The research methods are survey methods with data collection techniques through observation, interviews, and documentation. Research respondents are internal parties: the company leadership and the production section. Respondents from external parties are agents, consumers, competitors, and related agencies. Data analysis uses SWOT analysis. The results showed that the total average score of the IFE matrix was 2,353, and the EFE matrix was 2,587. An alternative formulation of S-O strategies by maintaining product quality and excellence to attract customers. W-O's strategy is to cooperate with investors to obtain investments. S-T strategy by doing marketing research. W-T strategy by promoting products that are more vigorous and effective.
Financial Performance and Labour Involvement of Small-Scale Dairy Farmers: A Case Study at the SAE Pujon Dairy Cooperative Nanang Febrianto; Trinil Susilawati; Budi Hartono; Puji Akhiroh; Aulia Puspita Anugra Yekti; Rizki Prafitri; Muhammad Helmi; Dewi Masyithoh; Mad Nasir Shamsudin
Jurnal Ilmu-Ilmu Peternakan Vol. 33 No. 3 (2023): December 2023
Publisher : Faculty of Animal Science, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jiip.2023.033.03.12

Abstract

In Indonesia, small-scale dairy cattle farming dominates, constituting 80% of the industry, with economic pursuits secondary to subsistence needs. Challenges include limited green fodder, declining farmers, low milk quality, diseases, and inadequate infrastructure. Despite these issues, dairy farming persists, particularly in East Java's Malang Regency, a major contributor to national dairy cattle population and milk production. The significance of Pujon Sub-District comes to the forefront, housing the Sinau Andandani Ekonomi (SAE) Pujon Cooperative established in 1975. This cooperative plays a pivotal role in supporting small-scale farmers in Pujon, actively addressing challenges through collaborative efforts. This cooperative facilitates small-scale farmers in Pujon, addressing challenges through collective efforts. In such systems, family labor, including women and children, is integral due to limited availability. The study aims to analyse the income of dairy cattle farmers and their labour allocation as the members of SAE Pujon Cooperative, Pujon District, Regency of Malang. The data of the farm management parameters were collected through a survey at the study area. The results indicate that the average income of the farmers is IDR 4,306,798 per month. Regarding labour allocations, wives work to household affairs and husbands focus more on farming activities. The research concludes that the income of dairy farmers and their labour allocation are related to the farm scale.
Co-Authors Aulia Puspita Anugra Yekti Budi Hartono Dewi Masyithoh Jaisy Aghniarahim Putritamara Mad Nasir Shamsudin Manik Eirry Sawitri Muhammad Helmi Poespitasari Hazanah Ndaru Puji Akhiroh Ria Dewi Andriani Rizki Prafitri