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Menikmati Kopi, Memaknai “Joss” Studi Eksploratif terhadap Pengalaman Wisatawan Domestik didalam Mengonsumsi Kopi Joss Yudo Hartono; Sri Widya Wijanarti
JURNAL MASTER PARIWISATA Volume 07, Nomor 01, Juli 2020
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2020.v07.i01.p14


This study aims to explore the meaning from the experience of Kopi Joss consumption from domestic tourist’s perspective. Kopi Joss is a name of coffee little shop that called angkringan near Malioboro Street in Yogyakarta. In this study, Holt’s Typology is used to analyze the meaning of the consumption from cultural and social perspective and this research uses qualitative perspective with domain analysis to describe the depth of the data. The result shows Kopi Joss meaning is related to the context where the consumption took place and the result can be used to strengthen the position of Kopi Joss in the future. Keywords: Kopi Joss, Domain analysis, coffee meaning
Analisis Pengaruh Overall Experience Terhadap Memorable Tourism dan Revisit Intention Almira Nurdiana; Disya Jauza Putri; Agus Wijaya Soehadi; Sri Widya Wijanarti
Stupa Vol 2 No 2 (2020): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.2.2.96-118


Overall experience merupakan faktor penting dalam memprediksi pengalaman yang dikenang pengunjung, sehingga overall experience perlu dibangun supaya pengunjung dapat datang kembali kepada suatu festival. Tujuan penelitian ini yaitu untuk menganalisa pengaruh overall experience terhadap memorable tourism experience dan revisit intention dengan objek penelitian yaitu Java Jazz Festival. Sampel pada penelitian ini adalah 196 pengunjung Java Jazz Festival yang telah mengunjungi festival pada jangka waktu 3 tahun terakhir (2017, 2018, dan 2019) dengan teknik purposive sampling. Penelitian ini merupakan penelitian kuantitatif eksplanatif dengan analisis data menggunakan Structural Equation Model (SEM) dengan AMOS 24. Hasil dari penelitian ini menunjukkan 6 dimensi experience (entertainment, educational, esthetic, escapist, economic value, dan festivity) merupakan pengukur variabel overall experience. Overall experience mempengaruhi memorable tourism experience dan mempengaruhi revisit intention secara langsung.
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 1 No 1 (2018): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (544.905 KB) | DOI: 10.21632/perwira.1.1.80-92


The trend of coffee business has increased sharply in the last three years and has become a prospective business opportunity. One response to this trend is making courses on coffee business and management. This qualitative research method aims to evaluate the learning benefits of Coffee Business and Management elective courses in the Prasetiya Mulya University, S1 Business Program, in 2017-2018 academic year. The results of the study revealed that the majority of students who took this course argued that they have interests to know the coffee business and industry in Indonesia. The most interesting material in this course is dominated by practical learning about coffee in the laboratory. The most important result, 90% more students from Coffee Business and Management courses are inspired to run a coffee business.
Analisis Persepsi Mahasiswa Terhadap Metode Pengajaran Kreasi Bisnis Muliadi Palesangi; Sri Widya Wijanarti; Sonny Agustiawan
Jurnal Dinamika Ekonomi & Bisnis Vol 17, No 1 (2020)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jdeb.v17i1.1053


In the world of  entrepreneurship  education,  it  is  important  for  educators  to  find  the  combination  of entrepreneurial teaching methods that relevant to the learning goals and students’ needs. This quantitative research aims to get an overview from students' perceptions of Business Creation’s teaching methods in Prasetiya Mulya University, S1 Business Program. The results of the study revealed that discussion about STDP, Marketing Mix and BMC perceived as three important topics in starting a business in the aspect of conceptual lecture. The first and final phases of the competition are perceived to have a positive impact to fostering an entrepreneurial spirit in aspects of competition simulation. Whereas in the aspect of group dynamics, the factors that greatly influence group performance are communication and collaboration. The most interesting discussion topics for students are Opportunity, BMC, and Operation Skill.
Exploring the dimensions of local food tourism in Cirebon Sri Widya Wijanarti; Ambara Purusottama
Jurnal Pariwisata Pesona Vol 7, No 1 (2022): Edisi Juni 2022
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v7i1.7266


The sustainability of a tourist destination can be achieved by correctly planning, exploiting, and growing the area's tourism potential. Local gastronomy is one of the potentials that can be cultivated. Local cuisine has evolved into a driving force in enticing tourists to a destination. The goal of this research is to better understand the consumption habits of local food tourists. A food tourism framework is defined in this study, which includes culinary attribute, culinary experience, and culinary atmosphere. A total of 337 people who participated in a cuisine tour in Cirebon were surveyed to test the framework that has been built. Data was processed using descriptive statistical methods, followed by cross analysis using the Independent Sample T-Test on measurement results that had been adjusted to the respondents' attributes. The data demonstrate a strong response to culinary attribute, culinary experience, and culinary atmosphere. This research provides practitioners and stakeholders with a new perspective on what should be a concern in the development of culinary tourism in Cirebon. This study adds to the food tourism literature by elaborating on the notion of local food tourism, which is articulated effectively in this study.
Strategies for SME Digital Ecosystem in Indonesian Metal Industry Bernadinus Yudianto; Teddy Trilaksono; Isti Budhi Setiawati; Sri Widya Wijanarti; Eko Suhartanto
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.1.63-77


SMEs can achieve the paradigm shift they need for development by creating a business ecosystem that will improve their skills and technicalities through digital media. This study aims to identify several strategies that can influence changes in the digital ecosystem development for SMEs in Indonesia to help them survive and be sustainable. This research focuses on a single case study approach. Citeureup metal industry centre was chosen by involving 70 SMEs spread across the Citeureup area. This study found that four strategies can be applied to develop a digital ecosystem. The first is helping SMEs to level up, and the second is connecting with the surrounding stakeholders. The third is to help SMEs expand their market, and the last is to help them build regeneration strategies.
Studi Kualitatif Persepsi Mahasiswa terhadap Peluang Industri Kopi Nasional Pasca Pandemi Muhammad Setiawan Kusmulyono; Sri Widya Wijanarti; Harindra Damarsatya Prashasta
Ideas: Jurnal Pendidikan, Sosial dan Budaya Vol 8 No 4 (2022): Ideas: Pendidikan, Sosial, dan Budaya (November)
Publisher : Ideas Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32884/ideas.v8i4.1016


Coffee is an internationally traded commodity that has been affected by both the pandemic and the global economic downturn. However, the success of a national coffee company that was valued at one billion dollars demonstrates that coffee demand has a lot of potential. This study will use a qualitative research approach to find out what students think about the potential for the national coffee business following the pandemic. This student is a one-of-a-kind resource who has completed Prasetiya Mulya University's Coffee Business and Management Course. According to the findings of this study's thematic analysis, after the pandemic, perceptions of coffee trends and business prospects are projected to rise, but this will result in more intense competition among business actors. Coffee consumption habits, on the other hand, are predicted to be maintained during the pandemic, from buying liters of coffee to ordering via apps to the practice of brewing coffee at home.