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All Journal Jurnal Master Pariwisata (JUMPA) Jurnal Manajemen Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Jurnal Perilaku dan Strategi Bisnis Jurnal Fokus Manajemen Bisnis Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Telaah Bisnis Indonesian Journal of Applied and Industrial Sciences (ESA)
Olivia Barcelona Nasution
STIE YKPN Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Peran Akun Media Sosial Berbasis Konten Pariwisata Pada Pengambilan Keputusan Wisatawan untuk Mengunjungi Destinasi Wisata Pada Era Digital Olivia Barcelona Nasution; Isnanda Zainur Rohman
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p20

Abstract

Word of mouth evolved by the development of the internet. Besides offline word of mouth, online word of mouth, especially social media, is also on the rise. This study aims to examine the effect of online and offline word of mouth on the perceived destination image and the effect of the perceived image on the decision to visit a tourist destination. The number of respondents in this study were 148 people who were selected by purposive sampling technique. Hypothesis testing in this study uses multiple and simple linear regression using IBM SPSS 22 software. The results of this study are online and offline word of mouth have a positive effect on the perceived destination image and the perceived image also has a positive effect on tourists' decisions to visit tourist destinations. Keywords: eWOM, WOM, perceived destination image, visit decision, tourist destination.
FAKTOR PENENTU SIKAP KONSUMEN UNTUK BERBELANJA DARING MELALUI MARKETPLACE Olivia Barcelona Nasution
Jurnal Manajemen Vol 9 No 1 (2019): JURNAL MANAJEMEN VOL. 9 NO. 1 Juni 2019
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v9i1.976

Abstract

The purpose of this study is to examine the effect of perceived benefit, perceived website quality and online trust to attitude toward online shopping. This study used a purposive sampling technique that was only consumers who have made purchases online through a marketplace that can be a respondent. The number of respondents who filled out the research questionnaire and which can be processed were 130 respondents. From testing multiple linear regression shows that perceived benefit, perceived website quality and online trust have a significant positive effect on attitude toward online shopping, where attitude is one determinant of person's behavior.
Peran Frekuensi Belanja (Studi Pada Webmall) Olivia Barcelona Nasution
Jurnal Perilaku dan Strategi Bisnis Vol 6, No 2: Agustus 2018
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.067 KB) | DOI: 10.26486/jpsb.v6i2.560

Abstract

Pengalaman konsumen dalam berbelanja online sering diabaikan oleh penjual, terutama penjual online, sebenarnya pengalaman konsumen yang dirasakan menentukan apakah konsumen akan melakukan pembelian berulang atau tidak. Studi ini meneliti pengalaman konsumen dalam konteks frekuensi belanja konsumen. Hasil penelitian menunjukkan bahwa kepuasan, kepercayaan dan harapan yang disesuaikan mempengaruhi niat pembelian kembali ketika konsumen memiliki frekuensi pembelian yang lebih rendah. Sedangkan pada konsumen yang memiliki frekuensi pembelian lebih tinggi, hanya harapan yang disesuaikan yang mempengaruhi niat pembelian kembali.
PERSEPSI KUALITAS LAYANAN PENGUNJUNG CANDI PRAMBANAN (STUDI KOMPARASI WISATAWAN LOKAL DAN MANCANEGARA) Isnanda Zainur Rohman; Olivia Barcelona Nasution
UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat Vol 3 No 2 (2019): UPAJIWA DEWANTARA: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/mmud.v3i2.5399

Abstract

Penelitian ini bertujuan untuk menguji apakah terdapat pengaruh masing-masing dimensi kualitas layanan (bukti fisik, empati, kehandalan, daya tanggap, dan jaminan) terhadap kepuasan pengunjung Candi Prambanan serta dampaknya terhadap minat berkunjung kembali ke Candi Prambanan. Lebih lanjut, penelitian ini akan mengungkapkan apakah terdapat perbedaan tingkat kepuasan dan minat berkunjung kembali ke Candi Prambanan pada wisatawan lokal dan mancanegara. Penelitian ini merupakan penelitian eksplanatori yaitu dengan menguji hipotesis yang dirumuskan. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan menggunakan survei. Penelitian ini menggunakan teknik penyampelan purposive sampling yaitu pemilihan sampel berdasarkan penilaian terhadap beberapa karakteristik anggota sampel yang disesuaikan dengan tujuan penelitian. Analisis data dilakukan dengan menggunakan IBM SPSS versi 23. Alat analisis menggunakan regresi berganda untuk pengujian hipotesis 1-5, analisis regresi sederhana untuk pengujian hipotesis 6 dan menggunakan uji independent sample t-test untuk pengujian hipotesis 7 dan 8. Hasil penelitian ini menunjukkan bahwa semua dimensi kualitas layanan terbukti berpengaruh terhadap kepuasan pengunjung. Kedua, kepuasan pengunjung terbukti berpengaruh terhadap minat berkunjung kembali. Terakhir, tidak ditemukan perbedaan tingkat kepuasan dan minat berkunjung kembali pada dua kelompok wisatwan yaitu wisatawan lokal dan mancanegara.
PENGARUH ELECTRONIC WORD OF MOUTH, CELEBRITY ENDORSER, DAN SOCIAL MEDIA MARKETING TERHADAP BRAND IMAGE PADA PRODUK DI INSTAGRAM Belinda Hilda Harsana Putri; Olivia Barcelona Nasution
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 1 No. 3 (2021): Article Research Volume 1 Number 3, November 2021
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v1i3.1156

Abstract

Instagram merupakan salah satu media sosial yang jumlah penggunanya terus meningkat setiap tahunnya. Sehingga, platform ini banyak digunakan oleh pemasar online untuk memasarkan produk serta melaksanakan strategi pemasaran. Dalam konteks jual beli online, ketidakpastian menjadi isu terbesar dimana adanya asimetri informasi antara pembeli dan penjual. Sehingga, konsumen kerap kali mencari informasi terkait dari ulasan yang diberikan oleh konsumen lain. Selain itu, hal yang meyakinkan konsumen adalah ulasan yang diberikan oleh pihak terpercaya seperti publik figur. Penelitian ini memiliki tujuan untuk mengetahui pengaruh electronic word of mouth, celebrity endorser, dan social media marketing terhadap brand image pada produk di Instagram. Populasi dalam penelitian ini yaitu pengguna aplikasi Instagram. Metode pengumpulan data yang digunakan yaitu dengan menggunakan angket/kuesioner dan jumlah sampel yang digunakan sebanyak 174 responden. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Dari pengujian yang dilakukan, didapatkan hasil penelitian: electronic word of mouth, celebrity endorser, dan social media marketing berpengaruh signifikan terhadap brand image.
Apakah Akun Media Sosial Berbasis Konten Pariwisata Menciptakan Keinginan Wisatawan untuk Mengunjungi Destinasi Wisata? Olivia Barcelona Nasution
Telaah Bisnis Vol 22, No 2 (2021): Desember 2021
Publisher : Sekolah Tinggi Ilmu Manajemen YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.756 KB) | DOI: 10.35917/tb.v22i2.222

Abstract

Online tourism marketing is one of the most effective marketing efforts to do nowadays, especially in digital era. This study aims to examine the effect of source credibility and content quality on tourists perceived image and the effect of perceived image on the intention to visit tourism destinations. The research model was tested using data from questionnaires distributed online (n = 263) and using Structural Equation Modeling analysis. All hypotheses in this study are accepted and source credibility has the most influence on tourists’ the perceived image.
PENGARUH SIKAP INDIVIDU, NORMA SUBJEKTIF, DAN PERSEPSI KONTROL PERILAKU TERHADAP NIAT BEPERGIAN Ricky Husada Saputra; Olivia Barcelona Nasution
Jurnal Fokus Manajemen Bisnis Vol. 12 No. 2 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/fokus.v12i2.6810

Abstract

This study aims to determine the effect of individual attitude, subjective norm, and perception of behavioral control on travel intentions during the Covid-19 pandemic. Respondents in this study were students in the Special Region of Yogyakarta who wanted to travel during the Covid-19 pandemic. Data collection techniques were carried out using questionnaires distributed through google forms and 205 respondents were obtained. The results of the study prove that individual attitude have a positive but no significant effect on travel intentions during the Covid-19 pandemic. Then, the subjective norm have a positive effect on travel intentions during the Covid-19 pandemic. Last, perception of behavioral control have a positive effect on travel intentions during the Covid-19 pandemicThis study aims to determine the effect of individual attitude, subjective norm, and perception of behavioral control on travel intentions during the Covid-19 pandemic. Respondents in this study were students in the Special Region of Yogyakarta who wanted to travel during the Covid-19 pandemic. Data collection techniques were carried out using questionnaires distributed through google forms and 205 respondents were obtained. The results of the study prove that individual attitude have a positive but no significant effect on travel intentions during the Covid-19 pandemic. Then, the subjective norm have a positive effect on travel intentions during the Covid-19 pandemic. Last, perception of behavioral control have a positive effect on travel intentions during the Covid-19 pandemic.
The Effect of Electronic Word Of Mouth, Viral Marketing, Halal Certification, and Brand Image on Purchase Decisions of Mixue Ice Cream & Tea Aninda Nurul Hasanah; Olivia Barcelona Nasution
Indonesian Journal of Applied and Industrial Sciences (ESA) Vol. 2 No. 4 (2023): July 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/esa.v2i4.5237

Abstract

This study aims to determine the effect of electronic word of mouth, viral marketing, halal certification, and brand image on purchasing decisions of Mixue Ice Cream & Tea. The independent variables in this study consisted of electronic word of mouth, viral marketing, halal certification, and brand image as well as the decision to purchase Mixue Ice Cream & Tea as the dependent variable. This study used 365 respondents. Data collection was carried out in this study using a questionnaire distribution technique containing several statements and questions which were arranged systematically. With the data collection model, spread online questionnaires using the Google Form. The data sources used are primary and secondary data sources and use SmartPLS version 4 for data analysis. The results of this study indicate that electronic word of mouth, viral marketing, and halal certification have an influence on the decision to purchase Mixue Ice Cream & Tea. Meanwhile, brand image has no effect on purchasing decisions of Mixue Ice Cream & Tea.
Co-Authors Aninda Nurul Hasanah Belinda Hilda Harsana Putri Isnanda Zainur Rohman, Isnanda Zainur Ricky Husada Saputra