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All Journal Journal of Economy, Accounting and Management Science (JEAMS)
Yanus Sumitro
Faculty of Economics, Merdeka University Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Effect Analysis of The Services Quality, Prices And Satisfaction On Loyalty of Rsmm Eye Hospital Surabaya Yanus Sumitro; Buyung Cahya Perdana; Bachtiar J. Helmy
Journal of Economic, Accounting and Management Science (JEAMS) Vol. 1 No. 1 (2019): September
Publisher : Faculty of Economics Merdeka University Surabaya Jl. Ketintang Madya VII/2 Karah, Kec. Jambangan, Kota SBY, Jawa Timur 60232

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Abstract

The research was conducted at the Surabaya Public Hospital RSMM. Study sample was 100 hospitalized patients. The results are: (1) no significant effect between service quality and satisfaction, (2) Rates of satisfaction is significantly affected, (3) quality of service is significantly affected loyalty (4) there was no significant effect between price and loyalty, (5) satisfaction is influenced significant loyalty. Based on our research, this suggests that patients should be more careful to avoid disappointment hospitalization. To the management should have a positive communication with patients when declining consumer confidence. And further research should be done continuously with similar time intervals to determine whether or not there is an increase in satisfaction, as a result of the increased performance of the services performed and prices that affect customer loyalty.
THE INFLUENCE ANALYSIS OF BRAND EQUITY KAPAL API COFFEE POWDER TOWARDS CONSUMER SATISFACTION Yanus Sumitro; Wahjono Soekotjo; Dwi Widi Hariyanto
Journal of Economic, Accounting and Management Science (JEAMS) Vol. 1 No. 2 (2020): March
Publisher : Faculty of Economics Merdeka University Surabaya Jl. Ketintang Madya VII/2 Karah, Kec. Jambangan, Kota SBY, Jawa Timur 60232

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Abstract

This study aims to determine the effect of brand equity consists of brand awareness, impression quality, brand associations, and brand loyalty to customer loyalty Kapal Api ground coffee products. Data were analyzed using independent samples t compare means test, chi square, descriptive statistics with SPSS version 15.0. The research method used in this study is a quantitative study in which variables are measured with a Likert scale. Data collection techniques of primary data is by distributing questionnaires, supported by interviews. The direct approach of this research is to use the case study is also supported by the survey. Processing data using SPSS software with descriptive analysis and hypotheses were tested with multiple regression analysis. The results showed that (1)collectively, no significant effect of brand awareness, perceived quality, brand associations, and brand loyalty to customer satisfaction; (2)which is also a part, there was a significant effect of perceived quality, brand associations, and brand loyalty on customer satisfaction. Brand loyalty factor has the most dominant effect on customer satisfaction.
The Influence of Organizational Culture and Social Capital to Improve Employee performance Noerchoidah; Yanus Sumitro
Journal of Economic, Accounting and Management Science (JEAMS) Vol. 2 No. 1 (2020): September
Publisher : Faculty of Economics Merdeka University Surabaya Jl. Ketintang Madya VII/2 Karah, Kec. Jambangan, Kota SBY, Jawa Timur 60232

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Abstract

This study aims to examine the influence of organizational culture and social capital on employee performance. The method used in this research is explanatory research with a quantitative approach. The sample used was 110 respondents. The sampling technique used was purposive sampling. Analysis of the data used in this study using descriptive statistics and the SPSS program. The results showed that organizational culture has a positive and significant effect on employee performance, and social capital has a positive and significant effect on employee performance. Organizational culture and social capital simultaneously have a positive and significant effect on employee performance.
Co-Authors Bachtiar J. Helmy Buyung Cahya Perdana Dwi Widi Hariyanto Noerchoidah Wahjono Soekotjo