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THE INFLUENCE ANALYSIS OF BRAND EQUITY KAPAL API COFFEE POWDER TOWARDS CONSUMER SATISFACTION Yanus Sumitro; Wahjono Soekotjo; Dwi Widi Hariyanto
Journal of Economic, Accounting and Management Science (JEAMS) Vol. 1 No. 2 (2020): March
Publisher : Faculty of Economics Merdeka University Surabaya Jl. Ketintang Madya VII/2 Karah, Kec. Jambangan, Kota SBY, Jawa Timur 60232

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Abstract

This study aims to determine the effect of brand equity consists of brand awareness, impression quality, brand associations, and brand loyalty to customer loyalty Kapal Api ground coffee products. Data were analyzed using independent samples t compare means test, chi square, descriptive statistics with SPSS version 15.0. The research method used in this study is a quantitative study in which variables are measured with a Likert scale. Data collection techniques of primary data is by distributing questionnaires, supported by interviews. The direct approach of this research is to use the case study is also supported by the survey. Processing data using SPSS software with descriptive analysis and hypotheses were tested with multiple regression analysis. The results showed that (1)collectively, no significant effect of brand awareness, perceived quality, brand associations, and brand loyalty to customer satisfaction; (2)which is also a part, there was a significant effect of perceived quality, brand associations, and brand loyalty on customer satisfaction. Brand loyalty factor has the most dominant effect on customer satisfaction.
The Effect of Work Efficiency on Employee Work Productivity During the Covid 19 Virus Pandemic (Case Study in the Operational Division of Pt Pelindo Daya Sejahtera Surabaya) Bachtiar J. Helmy; Wahyu Arief Santoso; Dwi Widi Hariyanto
Journal of Economic, Accounting and Management Science (JEAMS) Vol. 2 No. 1 (2020): September
Publisher : Faculty of Economics Merdeka University Surabaya Jl. Ketintang Madya VII/2 Karah, Kec. Jambangan, Kota SBY, Jawa Timur 60232

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Abstract

PT. Pelindo Daya Sejahtera Surabaya is one of the ousourching companies that manages outsourcing professionals in a professional manner and the operational division is one of the most affected divisions with the covid virus - 19. In order to achieve conditions of maintaining and even increasing work efficiency and work productivity, the implementation of work from home ( Work From Home) is an option for some employees. To determine the relationship of the independent variable (work efficiency) to the dependent variable (work productivity) the saturation sampling method of 30 employees is used with the analysis tool is simple multiple linear regression. From the results of the study indicate that work efficiency has a significant effect on employee productivity in operational divisions and the results of the coefficient of determination show that work efficiency has an effect of 65.3% on employee work productivity during the co-19 virus pandemic.