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Journal : Journal%20of%20Humanities,%20Social%20Science,%20Public%20Administration%20and%20Management%20(HUSOCPUMENT)

THE MEANING OF SIGNS IN WI-FI INTERNET ADVERTISEMENT I Gusti Putu Mahardika Putra; Komang Dian Puspita Candra; I Wayan Juniartha
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i2.99

Abstract

The researchers are tried to identify the meaning of sign in Wi-Fi Internet advertisement. The data of this study used selected Wi-Fi Internet advertisement from internet. Observation method was conducted in collecting the data through documentation and note-taking technique. The data were analysed qualitatively used theory of meaning proposed by Barthes (1967) and supported theory from Weirzbicka (1996) to identify the meaning of sign in Wi-Fi Internet advertisement. The researchers found two meaning of Wi-Fi Internet Advertisement namely denotative and connotative meaning. The advertiser used denotative and connotative meaning to give information about the product and attract the customer to use the product.
SEMIOTIC VERBAL AND VISUAL SIGN FOUND IN KUTA FIVE STAR HOTELS ADVERTISEMENTS Karminova Anggela; Ni Wayan Suastini; I Wayan Juniartha
Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) Vol. 2 No. 2 (2022): April: Journal of Humanities, Social Science, Public Administration and Managem
Publisher : ID Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51715/husocpument.v2i2.115

Abstract

This study concerned on finding out the messages carried by both verbal and nonverbal signs in Kuta five star hotel advertisements. The data were taken from internet. The data were collected by observation method. The collected data were analyzed by qualitative method using theory of semiotics from Saussure (cited in Chandler 2001), the theory of meaning by from Barthes (1967), and theory color term from Cerrato (2012). The message is presented in formal and informal way. Our findings show first, the verbal signs that appear have connotative and denotative meanings can provide meaningful messages to the reader. Second, the visual signs that appear show several images and colors that have various meanings according to the context behind the advertisement.
Co-Authors A.A Putu Gede Raditya Pratama Aditana, I Kadek Arya Alexandro Rolandi Anak Agung Ayu Istri Kumala Dewi Anggie Arsani Arcana Putra, Wayan Heka Ayu Mas Wiliastini Ayu Talia Meranggi Ayu Trisna Dewi Gusti Agung Desak Putu Eka Pratiwi Desak Putu Eka Pratiwi Desak Putu Eka Pratiwi Desak Putu Eka Pratiwi Dewa Ayu Devi Maharani Santika Dicky Perdana Gabrielle Sarah Maria Tanamal Gde Herry Sugiarto Asana I Dw Ayu Devi Maharani Santika I G. B. Wahyu Nugraha Putra I Gede Adi Guna Wibawa I Gede Suta Jaya Ambara I Gusti Agung Sri Rwa Jayantini I Gusti Agung Sri Rwa Jayantini I Gusti Ayu Vina Widiadnya Putri I Gusti Ngurah Deni Irawan I Gusti Putu Mahardika Putra I Kadek Adi Panaji I Kadek Aditya Dinata I Ketut Kartiawan I Made Yogi Aditya Wiguna I Nyoman Anom Fajaraditya Setiawan, I Nyoman Anom I Putu Angga Andika Putra I Putu Yoga Jelantik Palguna I Wayan Resen I Wayan Sidha Karya Ida Bagus Gde Nova Winarta IGA Vina Widiadnya Putri K.Divyani Kadek Somanasih Karminova Anggela Komang Dian Puspita Candra Komang Dian Puspita Candra Komang Dian Puspita Candra, Komang Dian Puspita Lodovikus Barung Luh Ayu Trisna Maharani Rika Made Iwan Indrawan Jendra Mery Kristiani Ni Kadek Elva Lusiana Ni Kadek Purnama Sari Ni Komang Arie Suwastini Ni Komang Ayu Suardani Ni Komang Chandra Dewi Ni Komang Eka Maheni Ni Luh Ayu Wiraningsih Ni Luh Putu Juniartini Ni Luh Sintami Ni Made Diah Cahyani Ni Made Verayanti Utami Ni Nyoman Deni Ariyaningsih Ni Putu Mitha Karunita Ni Wayan Suastini Ni Wayan Suastini NI WAYAN SUASTINI Ni Wayan Suastini Putu Devi Maharani Putu Indira Cika Mantika Sari Riky Astina Ronald Umbas Sang Ade Satria Pratama Sang Ayu Kadek Pitria Dewi Siti Nadila Marsya Sri Rwa Jayantini, I Gusti Agung System, Administrator