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All Journal Jurnal Ilmu Manajemen (JIMMU) Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) E-JRM
N Rachma
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pertanian Organik Sebagai Solusi Pertanian Berkelanjutan Di Era New Normal N. Rachma; Ahmad Syaekhul Umam
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol 1, No 4 (2020): Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v1i4.8716

Abstract

Keprihatinan petani terhadap lingkungan dan petani bekerja dengan bahan kimia pertanian dalam sistem pertanian konvensional yang mana bahan kimia pertanian membutuhkan proses pembuatan energi intensif yang sangat bergantung pada bahan bakar fosil, maka diperlukan merubah sistem pola pertanian yaitu dengan pertanian organik. Pertanian organik adalah sistem budidaya pertanian yang mengadalkan bahan-bahan alami tanpa menggunakan bahan kimia sintetis. Untuk menyukseskan sosialisasi pertanian organik di desa Dowan kecamatan Gunem kabupaten Rembang, Maka mahasiswa KKN-PPM edisi covid-19 kelompok 08 Universitas Islam Malang melakukan sosialisasi dengan cara Door to door. Pertanian organik memberikan dampak dalam pertanian berkelanjutan yang ada di Desa Dowan, baik dampak positif maupun dampak negatif. KKN Tematik Edisi Covid 19 Universitas Islam Malang Kelompok 8 melakukan suatu analisis untuk menjawab tantangan yang selama ini di alami oleh petani.  KKN Tematik Edisi Covid 19 Universitas Islam Malang Kelompok 8 melakukan kegiatan sosialisasi untuk menuju pertanian organik dan menjadikan pertanian yang berkelanjutan serta memberikan pelatihan pembuatan pestisida organik sehingga nantinya menjadikan pertanian yang mandiri. Pertanian organik bertujuan untuk mengetahui prinsip dari pertanian organik, mengetahui kelebihan dari pertanian organik dan menyediakan produk-produk pertanian yang aman dikonsumsi dan tidak menimbulkan pencemaran lingkungan. Wawancara digunakan sebagai teknik pengumpulan data untuk menemukan permasalahan dan mengetahui keluhan dari petani yang lebih mendalam. KKN Tematik Edisi Covid 19 Universitas Islam Malang Kelompok 8 melakukan sosialisasi dengan memberikan pengetahuan tentang prinsip pertanian, mensosialisasikan tentang manfaat dari pertanian organik mensosialisasikan dan membantu petani untuk menciptakan produk pestisida organik untuk menuju pertanian berkelanjutan dan edukasi tentang rotasi tanaman sebagai satu penerapan sistem pertanian berkelanjutan.
ANALISIS PEMANFAATAN PEMASARAN DI MEDIA SOSIAL DAN MARKETPLACE DALAM MENINGKATKAN PENJUALAN DI MASA PANDEMI PADA UMKM INDUSTRI RUMAHAN DI DESA KARANG KEDAWANG KECAMATAN SOOKO KABUPATEN MOJOKERTO N. Rachma; Fahrurrozirahman Fahrurrozirahman
Jurnal Ilmu Manajemen (JIMMU) Vol 7, No 1 (2022): MARET
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jimmu.v7i1.14459

Abstract

             Penelitian ini menganalisis pemanfaatan pemasaran di medsos dan marketplace pada usaha rumahan seperti sepatu, sandal, helm, kuliner di desa karang kedawang Kecamatan Sooko Kabupaten Mojokerto. Metode pengumpulan data menggunakan wawancara ,kuisioner dan dokumentasi. Perkembangan pemasaran di medsos dan marketplace berpengaruh bagi masyarakat dalam mendukung berbagai kegiatan bisnis dan dapat meningkatkan penjualan dan profit di masa pandemi. Dengan menggunakan pemasaran di medsos dan marketplace, Para UMKM di Desa Karang Kedawang memasarkan hasil indutri rumahan berupa sepatu, sandal,helm dan kuliner. Awalnya kegiatan usaha rumahan ini hanya sebagai pengisi waktu luang, kemudian menjadi kegiatan  utama yang dapat  menambah pendapatan  ekonomi dalam rumah tangga. Sebelum pandemi  kegiatan penjualan hasil industri ini secara konvesional maupun tradisional, mereka membuat hasil home industri  hanya berdasarkan pesanan. Tetapi di masa pandemi para UMKM mengalami penurunan penjualan dan sejak itu mulai mengenal adanya pemasaran di medsos dan marketplace maka sebagian sudah mulai menerima banyak pesanan, sehingga penjualan semakin meningkat pesat dibandingkan saat penjualan dengan cara lama. pemasaran di medsos dan marketplace dipandang sebagai media yang paling baik sebagai sarana promosi yang paling efektif dan efisien di masa pandemi serta mampu meningkatkan penjualan.Kata Kunci:  Pemasaran, Medsos, Marketplace, Peningkatan Penjualan.             This study analyzes the use of marketing in social media and marketplaces for home businesses such as shoes, helmets, culinary in Karang Kedawang Village, Sooko District, Mojokerto Regency. The data collection method uses interviews. Marketing developments on social media and marketplaces have an effect on the community in supporting various business activities and can increase sales volume and profits during the pandemic. By using marketing on social media and marketplaces, MSMEs in Karang Kedawang Village market the results of home industries in the form of shoes, helmets, culinary. Initially, this home-based business activity was only used as a free time filler, then it became the main activity that could increase economic income in the household. Before the pandemic, sales of industrial products were conventional or traditional, they made home industrial products only based on orders. But during the pandemic, MSMEs experienced a decline in sales and since then they have started to recognize the existence of marketing on social media and the marketplace, some have started to receive a lot of orders, so the sales volume is increasing rapidly compared to when selling in the old way. Marketing on social media and marketplace is seen as the best media as the most effective and efficient promotional tool during the pandemic and able to increase sales volume.Keywords: Marketing, Social Media, Marketplace, Increasing Sales.
PENGARUH BRAND ASSOCIATION DAN BRAND AWARENESS TERHADAP BRAND LOYALTY MELALUI BRAND TRUST PADA START UP FINTECH OVO Rio Era Deka; Nurhajati Nurhajati; Nuzulul Rachma
Jurnal Ilmu Manajemen (JIMMU) Vol 4, No 1 (2019): MARET
Publisher : MAGISTER MANAJEMEN UNISMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (81.277 KB) | DOI: 10.33474/manajemen.v4i1.2702

Abstract

Tujuan penelitian ini adalah Mengetahui pengaruh tidak langsung Brand Association dan Brand Awareness terhadap Brand Loyalty Melalui Brand Trust pada start up OVO. Jenis penelian ini adalah explanatory research dengan menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah pengguna OVO pada mahasiswa Universitas Islam Malang di Kota Malang, Jawa Timur. Teknik pengambilan sampel dilakukan dengan purposive sampling dan didapatkan sampel sebanyak 120 responden. Hasil penelitian menunjukan bahwa  Pengaruh tidak langsung antara variabel brand Awareness  terhadap brand loyalty melalui variabel brand trust diperoleh dari hasil pengaruh langsung antara variabel brand awareness terhadap brand trust dan pengaruh langsung antara variabel brand trust terhadap variabel brand loyalty sehingga pengaruh tidak langsung. Hal ini dapat diartikan bahwa ada pengaruh tidak langsung variabel brand association dan brand awareness terhadap brand loyalty melalui brand trust, serta semakin tinggi brand trust  maka brand loyalty akan semakin meningkat.Kata kunci : Brand Association, Brand Awareness, Brand Trust, Brand Loyalty The purpose of this study was to find out the indirect influence of Brand Association and Brand Awareness on Brand Loyalty Through Brand Trust at the start up of OVO. This type of research is explanatory research using a quantitative approach. The population in this study were OVO users in Malang Islamic University students in Malang City, East Java. The sampling technique was done by purposive sampling and obtained a sample of 120 respondents. The results showed that the indirect effect of brand awareness on brand loyalty through brand trust variables was obtained from the direct effect of brand awareness variables on brand trust and the direct effect of brand trust variables on variable brand loyalty so that indirect effects. This can be interpreted that there is an indirect effect of brand association and brand awareness of brand loyalty through brand trust, and the higher brand trust, brand loyalty will increase.Keyword : Brand Association, Brand Awareness, Brand Trust, Brand Loyalty
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE SEBAGAI VARIABEL MEDIASI (Studi Kasus Pada Pengunjung Alibaba Phone Pasuruan) Wilantika Wilantika; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the effect of Electronic Word of Mouth (E-Wom) on Purchase Intention through Brand Image as a Mediation Variable. The population in this study took from data obtained from the Alibaba Phone Pasuruan Visitors in April - May. Sampling in this study was 89 respondents. The analytical method used with Random Sampling. The results of the study show that e-WOM has a significant effect on Purchase Intention (Case Study on Alibaba Phone Pasuruan visitors). The results of the study have shown that e-WOM has a significantly positive effect on Brand Image on visitors to the Alibaba Phone Pasuruan. Based on the results of the analysis of the influence of e-WOM on Purchase Intention, Sig. equal to 0,00 with beta coefficient value 13,025, Sig value. 0.00 <0.05 indicates that H1 is accepted. This result means that e-WOM has a positive effect on Purchase Intention, the results of the study show that e-WOM has an effect on Purchase Intention. Based on the results of the analysis of the influence of e-WOM on Brand Image, the Sig value is obtained. equal to 0,000 with beta coefficient value 21,073. Sig value. 0,000 <0,05 indicates that H2 is accepted. Based on the analysis of the influence of Brand Image on Purchase Intention, the Sig value is obtained. 0,000 with beta coefficient of 8,695. Sig value. 0,000 <0.05 indicates that H3 is accepted. This result means that Brand Image has a significant positive effect on Purchase Intention. Because the higher the Brand Image that is owned it will affect the Purchase Intention to the visitors of Alibaba Phone Pasuruan.  Keyword: Electronic Word Of Mouth (E-Wom), Brand Image, Purchase Intention
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA WISATA ALAM SUMBER MARON KARANGSUKO, PAGELARAN, MALANG) Karina Putri Melati; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 11 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT               This study aims to discuss and analyze experiential marketing towards customer satisfaction. The population consists of 500 and the sample consists of 83 consumers. Data collection in this study through a questionnaire. Data analysis in the study using SPSS version 14. Testing the application of data used in this study include multiple regression analysis, validity test, reliability test, normality test, classic assumption test, and research hypothesis test.               Indicator analysis shows that the marketing experience of taste indicators, thinking, acting, and partial relations have a partial interest in customer satisfaction while indicators feel no significant effect on customer satisfaction. Experience based marketing strategies that consist of indicators of feeling, feeling, thinking, acting and relating to influencing consumers.Keywords: sense, feel, think, act, and relate
PENGARUH BRAND IMAGE DAN BRAND LOVE TERHADAP PURCHASE DECISION MELALUI WORD OF MOUTH (Pada pengguna Oppo Smartphone di Mbah Jo Malang) Ana Laillaturovikoh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 10 Agustus2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACT               This study aims to determine the effect of brand image and brand love on purchase decision through word of mouth in Oppo Smartphone users in Mbah Jo Malang. The population in this study took from data obtained from users of Oppo Smartphone Mbah Jo Malang in February-April. Sampling in this study was 93 respondents. The analytical method used is the path analysis method. The results in this study indicate that the significant t-test on the brand image variable (X1) 0.000 with t-count is 3.957 smaller than the value of α (0.05) this means that brand image (X1) has a significant positive effect on word of mouth (Z). On the significant value of t-test on the brand image variable (X2) 0,000 with t-count is 8.723 smaller than the value of α (0.05) this means that brand love (X2) is positive for word of mouth (Z). significant t-test on brand image variable (X1) 0.045 with t count is 2,030 smaller than α (0,05) this means that brand image (X1) has a significant positive effect on purchase decision (Y). On the significant value of t-test on the variable brand love (X2) 0.000 with t-count is 5.602 smaller than the value of α (0.05) this means that brand love (X2) is positive for purchase decision (Y). the significant value of t-test on the purchase decision variable (Y) 0,000 with t-count is 8.257 which is smaller than the value of α (0.05) this means that word of mouth (Z) has a significant positive effect on purchase decision (Y).  Keyword: Brand Image, brand Love , Purchase Decision, Word Of Mouth
Pengaruh Green Marketing Terhadap Minat beli Yang Dimediasi Oleh Brand Image (Studi Kasus pada Air Minum Dalam kemasan Ades di Toko Panjerejo Tulungagung) Muchamad Choirul Hisam; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen e-Jrm Vol. 09 No. 04 Februari 2020
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThis research aims to identify and analyze the green marketing has a direct impact on directly affected the interest of buying buy water in the ades. Knowing and analyzing the brand image directly affected the interest of buying bottled water in the ades. Establishing and analyzing the influence of green marketing's indirect influence on purchasing interest via the brand image as an intervening variable. The population of this study is the owner of a yulia store that bought Bottled Water by 1229, while samples amounted to 93. Data analysis using path analysis. The technieque employed in this research is sampling techiques . Research has shown that green marketing is a significant and immediate effect equal to 0,842. But green marketing has a direct and significant impact on buying interest equal to 0,854. The brand image is devastating  equal to 0,854 and devastating for interest in buying and the brand image can mediate between green marketing's interest in purchasingKeywords: Green marketing, purchasing interests, brand image
PENGARUH KUALITAS PRODUK DAN KEPUASAN PELANGGAN TERHADAP ELECTRONIC WORD OF MOUTH (E-WOM) PADA FASHION ONLINE SHOP JOYISM DI INSTRAGRAM Lukluk’ Atul Bahiroh; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 14 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to determine the Effect of Product Quality and Customer Satisfaction on Electronic Word Of Mouth (E-Wom) on Joyism Fashion Online Shop in Instragram. The population in this study took from data obtained from Joyism Malang online shop customers in April-May. Sampling in this study was92 respondents. The analytical method used is purposive sampling technique. The results in this study indicate that product quality variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth). It can be seen that the calculated value is 9,791 with a significant value of 0,000. Product quality variables have a positive and significant effect on customer satisfaction that the t- count value is 2.955 with a significant value of 0,000. Customer satisfaction variables have a positive and significant effect on E-WOM (Electronic Word Of Mouth) that the t-count value is 4.211 with a significant value of 0.000. Customer satisfaction  variable  (Z)  can  mediate  between  product  quality  variables  (X) against E-WOM (Y) showing the results of one-tailed probability or probability on product quality 0.00377462 <0.05.   Keyword: Product Quality, Electronic Word Of Mouth (E-WOM), CustomerSatisfaction
Pengaruh Kualitas Website Dan E-Wom (Electronic Word Of Mouth) Terhadap Keputusan Pembelian Online Pada Aplikasi Shopee (Studi kasus pada mahasiswa FEB Universitas Islam Malang) Muhammad Rizqi Ar-rouf; N Rachma; Arini Fitri Mustapita
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 10 No. 10 Agustus 2021
Publisher : UNIVERSITAS ISLAM MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (309.517 KB)

Abstract

This study aims to examine the effect of Website Quality and E-WOM (Electronic Word Of Mouth) on Purchase Decisions on the Shopee application. This research is a quantitative research with data collection techniques using a questionnaire. The sample in this study amounted to 104 respondents. The sampling technique used was the purposive sampling method. Primary data processing using multiple regression analysis. The results of this study indicate that the variables of website quality and e-WOM (electronic word of mouth) simultaneously affect purchasing decisions. Partially, the website quality variable has an effect on purchasing decisions, and the e-WOM (electronic word of mouth) variable has no effect on purchasing decisions.
PENGARUH NILAI NASABAH DAN KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH (Studi Kasus Pada Bank Bri Cabang Martadinata Malang) Adinda Putri Ramadhani; N Rachma; M. Hufron
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 08 No. 13 Agustus 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACThis study aims to analyze and discuss customer value, service quality and customer satisfaction. The population consists of 550 and the sample consists of 85 consumers. Data collection in this study through a questionnaire. Data analysis in this study uses SPSS version 14. Testing the application of data used in this study include multiple regression analysis, validity test, reliability test, normality test, classic assumption test, and research hypothesis test. Partially the customer value variable does not have a significant effect on the BRI customer satisfaction variable of the bank martadinata Malang branch. While service quality variables have a significant effect on customer satisfaction at BRI Malang Martadinata branch. That there is a simultaneous effect of variable customer value and service quality on customer satisfaction at the BRI branch of the Martadinata branch in Malang.Keywords: Customer Value, Service Quality, Customer Satisfaction
Co-Authors A. Agus Priyono Abdur Rokhim ABS, M Khoirul Aby Kusno Achmad Agus Priyono Adinda Putri Ramadhani Afi Rahmat Slamet Ahmad Syaekhul Umam Aleria Irma Hatneny Alfian Budi Primanto Ana Laillaturovikoh Andik Kurniawan Arini Fitri Mustapita Asrori Tamam Dedi Prayogo Desi Santika Hastary Dhila Nofia Azhari Dwiki Erna Yulistiani Elok Faiqotul H Etik Ekawati Fadhil Fadhlur R Fahmi Huzal Alifi Fahrurrozi Rahman Failatul Khoiro Fanny Putri Ramadhani Galang Jalu Tanaya Hardiani Permata Sari Karina Putri Melati Khalikussabir, Khalikussabir Lita Lusiana Susanti Lufiana Ikasanti Lukluk’ Atul Bahiroh M Hufron M. Hufron Meliza Dwi Ratna Sari Moch. Romzi Arifn Mochammad Zulkifli Fauzi Moh Imron Moh. Rizal Mohammad Rizal Mq Agung Muchamad Choirul Hisam Muhammad Ariasa Muhammad Rizqi Ar-rouf Mukhammad Firdaus Nikmatul Khoiriyah Novia Eka Anggraini Nurhajati Nurhajati Randy Farid Rachmawan Ria Wahyu Agustina Richi Irawan Rio Era Deka Rizal Ahmad Alfarizi Rofikul A’la Siti Asiyah Sofi Indah Sari Susetyo Puji Choerunnisa Umnun Fariza Wilantika Wilantika WILDAN SUYUTHI Windy Tri Septiningsih Yuni Asmayunita Zilfiyah Silmi