Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : JIEMAR Journal of Industrial Engineering and Management Research

Quality Of Public Services At The Population And Civil Registration Services Indragiri Hulu District Ningsih, Fitria; Afriaris, Said
Journal of Industrial Engineering & Management Research Vol. 1 No. 1a (2019): December 2019
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.373 KB) | DOI: 10.7777/jiemar.v2i5.197

Abstract

This study was conducted to determine the quality of public services at the Department of Population and Civil Registration of Indragiri Hulu Regenc, which includes services for making Identity Cards (KTP), Family Cards (KK). The method used in this research is descriptive qualitative research. Based on observations made by researchers conducting interviews and getting direct information through several office service employees and service users. The data collection techniques are observation, interview, and documentation techniques. Supporting informants are service employees at the Department of Population and Civil Registration of Indragiri Hulu Regency and service users. This study uses data analysis techniques consisting of data reduction, data presentation, and drawing conclusions from the research results. The targeted outputs in this study indicate that the implementation of the quality of public services at the Population and Civil Registration Office of Indragiri Hulu Regency are: (1) Tangible evidence regarding service facilities and infrastructure for the convenience of the community. (2) Aspects of employee reliability in handling any complaints about the service process for making e-KTP, Birth Certificates and Family Cards. (3) Aspects of responsiveness (responsiveness) of employees with the community at the time of service. (4) Assurance, there is a consistent problem of timeliness in the implementation of services. (5) Dimensions of Empathy (empathy) which shows the attitude of employees who are friendly, smiling, non-discriminatory and respecting the community as service users. The absence (discrimination) of service differences in management, thus showing quality by giving a pleasant impression in the service process in accordance with community expectations.
The Effect Of Advertising Creativity On Brand Selection Decisions E-Commerce For Career Women In Indragiri Hulu Regency Ningsih, Fitria; Afriaris, Said
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.017 KB) | DOI: 10.7777/jiemar.v3i3.200

Abstract

— Media planning is a very important activity in advertising and promotion. A well-prepared media plan will result in effective communication so that the message conveyed will receive greater attention from the target audience. In this case, the type of product (goods and services) advertised affects the choice of media. Certain types of products are sometimes more suitable to be advertised through television media but other products are more suitable if using print media or other media. The aims of the research are: To determine the effect of Attention, Interest, Desire, and Action in the consideration of career women partially on the decision to choose an E-Commerce Brand. To determine the effect of Attention, Interest, Desire, and Action in the consideration of career women partially on the decision to choose an E-Commerce Brand. And to determine the influence of Attention, Interest, Desire, and Action which factors have a dominant influence on the consideration of career women in the decision to choose an E-Commerce Brand. In its implementation, explanatory researchers use survey research methods, where information is collected from respondents using questionnaires. survey research is research that takes a sample from one population and uses a questionnaire as the main data collection tool. This approach uses a quantitative approach is research that in the process of implementation uses a rigorous research design in the form of numbers or with statistical formulas or other methods of quantification to measure the research variables. Based on the analysis and discussion that has been put forward, the conclusions are as follows: From the results of the t test test, it shows that Attention (X1) is 3.123, Interest (X2) is 5.859, Desire (desire) (X3) is 4.792, Action (action) (X4) of 2.870, separately has a significant effect on purchasing decisions (Y) on E-COMMERCE products. From the test results of the f test, it shows that Attention (attention) (X1), Interest (X2), Desire (desire) (X3), Action (action) (X4) together have a significant effect on purchasing decisions (Y) on E-COMMERCE products, namely F-count (28.273) > F-table (2.47). And from all variables Attention (attention) (X1), Interest (interest) (X2), Desire (desire) (X3), Action (action) (X4) obtained after testing the t test, it turns out that the variable Interest (interest) (X2 ) of 5.859 and t-table of 1.985 which has the most dominant influence on purchasing decisions (Y) on E-COMMERCE products.