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The Effect Of Advertising Creativity On Brand Selection Decisions E-Commerce For Career Women In Indragiri Hulu Regency Ningsih, Fitria; Afriaris, Said
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.017 KB) | DOI: 10.7777/jiemar.v3i3.200

Abstract

— Media planning is a very important activity in advertising and promotion. A well-prepared media plan will result in effective communication so that the message conveyed will receive greater attention from the target audience. In this case, the type of product (goods and services) advertised affects the choice of media. Certain types of products are sometimes more suitable to be advertised through television media but other products are more suitable if using print media or other media. The aims of the research are: To determine the effect of Attention, Interest, Desire, and Action in the consideration of career women partially on the decision to choose an E-Commerce Brand. To determine the effect of Attention, Interest, Desire, and Action in the consideration of career women partially on the decision to choose an E-Commerce Brand. And to determine the influence of Attention, Interest, Desire, and Action which factors have a dominant influence on the consideration of career women in the decision to choose an E-Commerce Brand. In its implementation, explanatory researchers use survey research methods, where information is collected from respondents using questionnaires. survey research is research that takes a sample from one population and uses a questionnaire as the main data collection tool. This approach uses a quantitative approach is research that in the process of implementation uses a rigorous research design in the form of numbers or with statistical formulas or other methods of quantification to measure the research variables. Based on the analysis and discussion that has been put forward, the conclusions are as follows: From the results of the t test test, it shows that Attention (X1) is 3.123, Interest (X2) is 5.859, Desire (desire) (X3) is 4.792, Action (action) (X4) of 2.870, separately has a significant effect on purchasing decisions (Y) on E-COMMERCE products. From the test results of the f test, it shows that Attention (attention) (X1), Interest (X2), Desire (desire) (X3), Action (action) (X4) together have a significant effect on purchasing decisions (Y) on E-COMMERCE products, namely F-count (28.273) > F-table (2.47). And from all variables Attention (attention) (X1), Interest (interest) (X2), Desire (desire) (X3), Action (action) (X4) obtained after testing the t test, it turns out that the variable Interest (interest) (X2 ) of 5.859 and t-table of 1.985 which has the most dominant influence on purchasing decisions (Y) on E-COMMERCE products.
Biodecolorization of Remazol Brilliant Blue–R dye by Tropical White-Rot Fungi and Their Enzymes in The Presence of Guaiacol Anita, Sita Heris; Ningsih, Fitria; Yanto, Dede Heri Yuli
Jurnal Riset Kimia Vol 12, No 2 (2021): September
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jrk.v12i2.388

Abstract

The ability of the tropical white-rot fungi and their enzyme to decolorize synthetic dyes was investigated. Production of lignin-modifying enzymes (LMEs) from the three new isolated fungi, namely Trametes hirsuta D7, Ceriporia sp. BIOM 3, and Cymatoderma dendriticum WM01 were observed for 9 days incubation under static condition. The results showed that the LMEs production enhanced in the present of guaiacol. T. hirsuta D7 produced only laccase (Lac), with the highest activity was 22.6 U/L on the 5th-day of the cultivation. At the same time, Ceriporia sp. BIOM 3 and C. dendriticum WM01 secreted both laccases (Lac) with the activities 0.2 U/L and 1.0 U/L, respectively, and manganese peroxidase (MnP) with the activities 0.1 U/L and 1.0 U/L, respectively. Among the fungi, T. hirsuta D7 efficiently degraded 65% Remazol Brilliant Blue–R (RBBR) dye within 72 h using the only laccase. This study shows that laccase may have a major role in synthetic dyes' decolorization process, followed by MnP and LiP.
Pengembangan Media Videoscribe Teks Dongeng Berbasis Lingkungan Alam Kelas II SD Negeri se-Kecamatan Gebog Kabupaten Kudus. ningsih, Fitria
Piwulang : Jurnal Pendidikan Bahasa Jawa Vol 5 No 1 (2017): Piwulang : Jurnal Pendidikan Bahasa Jawa
Publisher : Jurusan Bahasa dan Sastra Jawa Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/piwulang jawa.v5i1.20768

Abstract

Teks dongeng merupakan salah satu kompetensi dasar yang harus dikuasai siswa. Berdasarkan hasil observasi nilai siswa masih rendah karena keterbatasan media dongeng berbasis lingkungan alam. Media videoscribe merupakan salah satu media alternatif untuk mempelajari dongeng. Isi media videoscribe merupakan cerita dongeng binatang Semut Merah dan Burung Pipit dengan mengangkat aspek-aspek lingkungan alam di Kudus. Penelitian ini menggunakan metode Research and Development (R&D). Data dikumpulkan dengan observasi, angket, dan wawancara. Hasil penelitian yaitu (1) siswa dan guru membutuhkan media videoscribe, (2) media videoscribe disusun berdasarkan hasil analisis kebutuhan siswa dan guru, (3) hasil validasi ahli materi mendapat skor 26 artinya media videoscribe layak digunakan, sedangkan hasil validasi ahli media dan penilaian guru masing-masing mendapat skor 61 dan skor 28 artinya media videoscribe sangat layak digunakan, dan (4) hasil ujicoba pemakaian media menunjukkan adanya peningkatan nilai rata-rata siswa dari 48,86 menjadi 79,71. Fairy-tale text is one of basic competencies that should be controlled by students. Based on the results of observation the student’s value is still low because of the limitations fairy tale media based on natural environment. Videoscribe media is a alternative media to learn about fairy tales. The content of videoscribe media is a fable video about The Red Ants and Sparrows by raising aspects of the natural environment in Kudus. This research uses Research and Development (R&D) method. Data collection were collected by questionnaire, observation, and interview. The result shows that (1) both the teacher and student need the media videoscribe, (2) videoscribe media compiled based on the result of the analysis of the students and teachers’ need, (3) the validation result of the material experts scored 26 it means feasibility, the validation result of media and the teacher assessment each got the scored 61 and 28 it means very worthy videoscribe media to used, and (4) the results of trial media usage indicated that increase the average score of students from 48,86 to 79,71.