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All Journal Jurnal Bahasa Rupa Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences ARTCHIVE: Indonesia Journal of Visual Art and Design I-Com : Indonesian Community Journal Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal Of Resource Management, Economics And Business (REMICS)
Luqman Wahyudi
Institut Teknologi Telkom Purwokerto
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Journal Of Resource Management, Economics And Business (REMICS)

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2D ANIMATION IN AYOSCAN'S BRAND IDENTITY MOBILE APPLICATION Arsita Pinandita; Novan Edo Pratama; Luqman Wahyudi
Journal Of Resource Management, Economics And Business Vol. 1 No. 1 (2022): Journal Of Resource Management, Economics And Business
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1191.708 KB) | DOI: 10.58468/remics.v1i1.11

Abstract

A brand identity is a source of reputation and credibility for a company that can attract consumers uniquely. Therefore, a strong corporate branding strategy will become a competitive advantage and an essential intangible asset in the company's business processes. One way is with 2D animation, where animation, a brand can convey a message with its product, as well as the Ayoscan mobile application, which tries to display 2D animation into the mobile application in order to get Brand Positioning among users of the mobile application for public transportation payments.
Co-Authors Agatha Dinarah Sri Aji Susanto Anom Purnomo Arsita Pinandita Bayu Aji Suseno Elianna Gerda Pertiwi Fauziah, Emmareta Gandung Anugrah Kalbuadi Gilang Ramadhan Kusuma, Monica Revias Purwa Miftahol Arifin Nabila Noor Qisthani Novan Edo Pratama Sri Hesti Heriwati Syarif Hidayatuloh