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All Journal Jurnal Perspektif Bisnis PESIRAH: Jurnal Administrasi Publik Jurnal Kompetitif Bisnis Jurnal Terekam Jejak (JTJ)
Dadang Karya Bakti
Jurusan Ilmu Administrasi Bisnis, FISIP, Universitas Lampung
Religion Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Komitmen Organisasi di Masa Pandemi Covid-19: Pengaruh Lingkungan Kerja dan Job Insecurity Nasha Acacia Almira; Dadang Karya Bakti; Fenny Saptiani
Jurnal Perspektif Bisnis Vol 4 No 2 (2021): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (437.108 KB) | DOI: 10.23960/jpb.v4i2.112

Abstract

Pandemi Covid-19 berdampak terhadap lingkungan kerja dan menimbulkan job insecurity pada karyawan juga menurunkan komitmen karyawan terhadap organisasi, karena adanya perubahan lingkungan kerja, serta terjadinya pengurangan karyawan di beberapa perusahaan. Penelitian ini bertujuan untuk mengetahui pengaruh lingkungan kerja dan job insecurity terhadap komitmen organisasi pada masa pandemi Covid-19 menggunakan pendekatan kuantitatif dengan jenis penelitian explanatory research. Teknik pengambilan sampling yang digunakan adalah metode purposive sampling. Pengumpulan data menggunakan kuesioner yang disebarkan ke 58 responden karyawan Lotte grosir Lampung, dengan menggunakan skala likert. Analisis dilakukan dengan menggunakan analisis regresi linear berganda, dengan bantuan aplikasi SPSS 20. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif terhadap komitmen organisasi. Sedangkan job insecurity tidak berpengaruh terhadap komitmen organisasi. Lebih lanjut, variabel lingkungan kerja dan job insecurity berpengaruh secara simultan terhadap komitmen organisasi. ABSTRACT The Covid-19 pandemic affects the work environment and cerates job insecurity for employees that simultaneously decreases employee commitment to the organization due to work environments changes and reductions of employee numbers in several companies. This study aimed to ascertain the effect of work environment and job insecurity on organizational commitment during the Covid-19 epidemic with the quantitative method and explanatory research. Purposive sampling was the technique used. The data collection instrument was a questionnaire with a Likert scale sent to 58 respondents who work at Lotte Grosir Lampung. Multiple linear regression analysis was used in conjunction with the SPSS 20 program to conduct the study. The findings indicate that the workplace has a positive effect on organizational commitment. Job insecurity, on the other hand, has no effect on organizational commitment. Additionally, the variables of work environment and job insecurity both have an effect on organizational commitment simultaneously.
Peluang Keterlibatan Masyarakat, Komunitas, dan Sektor Bisnis dalam Pengelolaan Sampah di Kota Metro Dadang Karya Bakti; Ita Prihantika; Suprihatin Ali; Tia Panca Rahmadhani; Fitri Fatharani
PESIRAH: Jurnal Administrasi Publik Vol. 1 No. 1 (2020): PESIRAH: Jurnal Administrasi Publik
Publisher : lmu Administrasi Publik, FISIP, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (778.951 KB) | DOI: 10.47753/pjap.v1i1.10

Abstract

Persoalan sampah adalah masalah klasik yang dialami hampir seluruh kota di Indonesia bahkan di dunia. Tulisan ini hendak menggambarkan peluang keterlibatan pemangku kepentingan lain, selain pemerintah daerah dalam pengelolaan sampah di Kota Metro. Penelitian dilakukan dengan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi dan studi pustaka. Untuk konteks kota Metro, penelitian ini menyimpulkan bahwa Pemerintah Kota Metro belum maksimal dalam proses implementasi Peraturan Daerah Kota Metro Nomor 8 Tahun 2015 tentang Pengelolaan Sampah, serta minimnya keterlibatan masyarakat/komunitas dan sektor bisnis.
PENGARUH KARAKTERISTIK MEREK, KARAKTERISTIK PERUSAHAAN, KARAKTERISTIK PELANGGAN TERHADAP LOYALITAS PELANGGAN OTSKY DI BANDAR LAMPUNG Dilan Darizki Gandasurya; Dadang Karya Bakti; M. Iqbal Harori
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the influence of brand characteristics, company characteristics, customer characteristics on the brand loyalty of Otsky in Bandar Lampung. This type of quantitative research with a descriptive approach. The population in this study were customers of the Otsky store in Bandar Lampung. The sampling technique used purposive sampling with a sample of 100 respondents. The data were obtained from questionnaires using a Likert scale. The data analysis method used in this research is quantitative analysis which includes: validity test, reliability test, and multiple linear regression, and the research hypothesis is tested using the individual parameter significance test (T test), simultaneous significance test (F test), and determination. coefficient analysis (). The results showed that simultaneously three independent variables, namely brand characteristics (X1), company characteristics (X2), customer characteristics (X3) had a positive and significant effect on customer loyalty (Y) Otsky Store in Bandar Lampung. The partial test also shows that all of the respective variables have a positive effect on customer loyalty at Otsky Store in Bandar Lampung.
PENGARUH KEPUASAN KERJA, KOMITMEN ORGANISASI DAN GAYA KEPEMIMPINAN TERHADAP PERILAKU KEWARGAAN ORGANISASI (PKO) Hizrani Hizrani; Dadang Karya Bakti; Fenny Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determinate how much the effect of job satisfaction, organizational commitment and leadership style on organizational citizenship behavior. This study uses quantitative approach and takes sample by using purposive sampling technique. The sample consist of 72 employees of PT Siger Jaya Sentosa. The method of analysis use partial or statistical t and simultan or f test. The type of data used in this research was primary and secondary data. The result of this research show that job satisfaction has a positive effect on organizational citizenship behavior, organizational commitment has a positive effect on organizational citizenship behavior and leadershi style has a negative effect on organizational citizeship behavior also simultaneously job satisfaction, organizational commitment and leadership style have an effect of 34,3% on organizational citizenship behavior.
FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN KERIPIK PISANG ASKHA JAYA Annisa Karinina; Dadang Karya Bakti; Ghia Subagja
Jurnal Kompetitif Bisnis Vol 1 No 10 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The purpose of this study was to determine the factors of the decision to buy Askha Jaya banana chips. The method used in this study is a descriptive method with a qualitative approach. The result of this study is that banana chips in Lampung are so identical to Askha Jaya and become the most preferred product for consumers because of the distinctive taste that distinguishes it from other brands so that there are 5 factors formed after the interview. The first factor is the product attribute factor related to the taste of Askha Jaya banana chips which has characteristics in the seasoning, affordable prices, a comfortable place with a storefront arrangement that is pleasing to the eye and a large parking lot, and packaging that is various and safe to take to distant places. Cultural factors consisting of consumers who come to male-dominant stores, as well as the widely known brand name Askha Jaya so that it becomes a reason for consumers to return to shopping for banana chips there every time they come to Lampung, social factors are a social interaction of an Askha Jaya consumer who is able to influence others to choose Askha Jaya banana chips, Personal factors include consumer lifestyles that follow trends, social status which is a demand to be more prestigious, jobs and economic situations that support consumers to be able to maintain their loyalty to Askha Jaya banana chips, and personality and self-concept that greatly influence, psychological factors that are a learning process for consumers, therefore the arrival of consumers to Askha Jaya stores certainly has its own purpose that can provide benefits for those consumers or those around them.
STRATEGI MAXIM MENGEMBANGKAN TRANSPORTASI UNTUK MEMBERIKAN PELAYANAN DAN KENYAMANAN DI BANDAR LAMPUNG Indah Noversi Yolanda; Dadang Karya Bakti; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine Maxim's strategy in developing public transportation to provide user services and convenience. The theory used is the theory of customer satisfaction according to Parasuraman which contains 5 service dimension indicators including Reliability, Responsiveness, Assurance, Empathy, and Tangibles. The method in this research is to use qualitative research methods with descriptive analysis techniques and data collection techniques by interviews. The results of the study show that the maxim strategy is to offer online-based transportation services that are cheaper than its competitors, as well as a reservation feature, and a distinctive feature, namely the color yellow as branding and promotion with jackets, helmet stickers and banners, providing guarantees of legal protection for drivers, guarantee time and costs for customers, provide services in a non-discriminatory manner to all customers, and provide rules that must be obeyed and carried out by drivers. The researcher's suggestion is for Maxim City of Bandar Lampung to provide training facilities for drivers, improve the application system used, add payment features via e-wallet, and follow up strictly on drivers who commit violations in providing services to customers.
KETERLIBATAN PETANI KOPI PEREMPUAN DALAM MENUNJANG KEBERLANJUTAN PERTANIAN KOPI DI DESA RIGIS JAYA KABUPATEN LAMPUNG BARAT Muhammad Syah Fadhel; Dadang Karya Bakti; Winda Saptiani
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This research explains the involvement of women coffee farmers in supporting the sustainability of coffee farming in Rigis Jaya Village, West Lampung Regency. The research method used was qualitative with data collection techniques through in-depth interviews with female coffee farmers in Rigis Jaya Village. The results showed that women coffee farmers are involved in supporting the sustainability of coffee farming, this can be seen in the marketing sector, ecological, economic and social sectors. In terms of marketing, women farmers are involved in selling the harvest of coffee cultivation to coffee collectors. this is shown by women farmers participating in packaging coffee beans that will be submitted to collectors. Furthermore, based on observation, Rigis Jaya coffee has social media and a website to market coffee to customers. Involvement in the ecological sector, namely in terms of fertilisation with organic fertiliser, pest control by spraying and maintaining coffee plants, weed control, and picking. Involvement in the economic sector, namely in helping family income by being involved in coffee cultivation, fruit and vegetable cultivation, goat and cow farming, and there are female farmers who also work as village clerks to support the family economy. Involvement in the social sector, women coffee farmers join the Women Farmers Group (KWT) which meets every month, by being active in the Women Farmers Group (KWT) is able to get training in managing coffee farming. This research has important implications for local governments and related stakeholders to develop programmes and policies that support the development of women farmers. Agricultural counselling and financial funding can assist women farmers in supporting the sustainability of coffee farming.
Pengaruh Disonansi Kognitif Terhadap Perilaku Pembelian Konsumen Suprihatin Ali; Dadang Karya Bakti; Winda Septiani; Kade Putri Ardani
Jurnal Terekam Jejak Vol 2 No 2 (2024): Edisi Khusus Ilmu Sosial
Publisher : Jurnal Terekam Jejak

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the factors that influence cognitive dissonance theory on consumer behavior towards purchasing luxury products. According to cognitive dissonance theory, a person will experience dissonance when there is a mismatch between their thoughts, beliefs, emotions, values, and attitudes. This study collected data from luxury product customers in Indonesia to assess the formation of cognitive dissonance in them using quantitative methods with 122 respondents as a sample. The data presented comes from the distribution of online questionnaires which are then analyzed using descriptive statistical methods and linear regression test forms. The research findings interpret that there is a significant influence of cognitive dissonance theory on consumer behavior in purchasing luxury products. The results of this study confirm that when consumers experience a mismatch between their thoughts, beliefs, emotions, values, and attitudes when buying luxury products, they will try to reduce the dissonance. This research provides important implications for luxury product marketers to understand consumer psychological factors, such as cognitive dissonance, and develop marketing strategies that can help increase customer satisfaction and loyalty.
Co-Authors Annisa Karinina Dilan Darizki Gandasurya Fenny Saptiani Fenny Saptiani Fitri Fatharani Ghia Subagja Hizrani Hizrani Indah Noversi Yolanda Ita Prihantika Kade Putri Ardani M. Iqbal Harori Muhammad Syah Fadhel Nasha Acacia Almira Prasetya Nugeraha Suprihatin Ali Suprihatin Ali Tia Panca Rahmadhani Winda Saptiani Winda Septiani