Article Per Year (5 Year)
p-Index From 2019 - 2024
0.702
P-Index
This Author published in this journals
All Journal Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Integritas Jurnal Manajemen Profesional (IJMPRO)
Fakhry Zamzam
Program Magister Universitas Indo Global Mandiri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
Analisis Kesadaran Merek dan Kepuasan Pelanggan ( Studi Kasus pada Pengguna Aplikasi Pembayaran Elektronik PT. Visionet Internasional OVO) di Palembang) Yuliyana Yuliyana; Fakhry Zamzam; Luis Marnisah
Integritas Jurnal Manajemen Profesional (IJMPRO) Vol 1 No 1 (2020): Integritas Jurnal Manajemen Profesional (IJMPro) - Januari 2020
Publisher : Program Magister Manajemen Indo Global Mandiri University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35908/ijmpro.v1i1.1

Abstract

This research is a qualitative method research, it is conducted to analyze brand awareness and customer satisfaction from one of the FINTECH OVO electronic payment application systems. In analyzing the brand awareness, there are top of mind indicators, brand recall, brand recognition, and unware brand. Meanwhile, to analyze customer satisfaction with 5 indicators namely, tangibles, reliability, responsiveness, assurance and empathy. Those are analyzed by using direct interviews to customers and in analyzing companies, namely PT. International Visionet uses SWOT analysis and SWOT matrix. In this research, there were 100 samples, with the location of the distribution of questionnaires dissemination in several locations of shopping centers, offices and universities in Palembang city. Based on the results of interviews with OVO customers, the results on brand awareness and customer satisfaction were divided into several groups, namely from the grouping of respondents by age, occupation, education address and gender. In the brand awareness variable, 70% of customers were aware of the product in terms of top of mind indicators, 77.25% brand recall, 93% brand recognition and 73.5% unware brand. Meanwhile, for the customer satisfaction variable the results obtained were tangibles 83%, reliability 95.75%, responsiveness 74.5%, assurance 94% and empaty 55%. For the analysis at PT. Visionet International, the results of a SWOT analysis using the SWOT matrix and Cartesian diagrams, the results of the analysis showed that an X axis was 0.8 and a Y axis was 0.7. Therefore, based on the research findings, it showed that the strategy which must be done by the company was to use the company's strength strategy and to take advantage of opportunities that exist in the company.
Pengaruh Rekrutmen, Pelatihan, dan Penempatan Tenaga Ahli terhadap Capacity Building Dewan Perwakilan Rakyat Daerah Kota Palembang Wenny Yudi Puranti; Fakhry Zamzam; Harsi Romli
Integritas Jurnal Manajemen Profesional (IJMPRO) Vol 1 No 1 (2020): Integritas Jurnal Manajemen Profesional (IJMPro) - Januari 2020
Publisher : Program Magister Manajemen Indo Global Mandiri University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35908/ijmpro.v1i1.9

Abstract

The research purpose was specifically to analyze and assess the effect of recruitment, training, and placement of experts on the capacity building of regional representatives council partially and simultaneously. The research method used an associative survey approach, the collection of field data used questionnaires and interviews,analyzing data used quantitative techniques (tools, spss 23). The research population was 114 DPRD secretariat employees with 60 employees as the sample. The t-test results implied that partially recruitment affected on capacity building with t count 2.511 > t table 2.003, while partially training had a positive and not significant effect with t count 0.200 < t table 2.003, and partially placement had a negative and not significant effect on capacity building. The results of the F test revealed that simultaneously recruitment, training,and placement had a positive and significant effect on capacity building with F count 2.809 > F table 2.76.
PENGARUH KOMITMEN KEORGANISASIAN DAN KINERJA TERHADAP IKLIM ORGANISASI DAN IMPLIKASINYA PADA CAPACITY BUILDING BIRO SARANA PRASARANA POLDA SUMATERA SELATAN Ahmad Azhari; Fakhry Zamzam; Luis Marnisah
Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Vol 5 No 2 (2020): Jurnal Ekonomica Sharia : Jurnal Pemikiran dan Pengembangan Ekonomi Syariah - Feb
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/esha.v5i2.123

Abstract

This research is to find out the effect of organizational commitment and performance on the organizational climate and its implications for capacity building in the South Sumatra Regional Police Sarpras Bureau. The number of samples used by 60 people from the South Sumatra Regional Police Sarpras personnel was taken by questionnaire, data processing using Statistical Product and Service Solutions (SPSS) software version 24.0. The results of the study showed that organizational commitment influenced the organizational climate positively and significantly with t counted 7,364> t. 2,000, the performance affected the organizational climate positively and significantly with t counted 2,054> t. Table 2,000, organizational commitment and performance together influence organizational climate with F. count 27.127> F. table 1,534, with R Square out put effect coefficient 47%, organizational commitment affects capacity building positively and significantly with count 3.451> t.table 2,000, performance influences capacity building positively and significantly with a count of 2,201> t.table 2,000, the organizational climate influences capacity building positively and significantly by calculating 1,882> t. 2,000 table and organizational commitment, performance, organizational climate jointly influences capacity building with F. count 16,136> F. table 1,534, with the R Square out put effect coefficient of 43.5%.
PENGARUH ETOS KERJA, PERILAKU, DAN KOMPENSASI TERHADAP KOMITMEN HAFIZH DAN HAFIZHAH PONDOK PESANTREN AHLUL–QUR’AN DAN AL–LATHIFIYYAH PALEMBANG Sobirin Sobirin; Fakhry Zamzam; Luis Marnisah
Ekonomica Sharia: Jurnal Pemikiran dan Pengembangan Ekonomi Syariah Vol 5 No 2 (2020): Jurnal Ekonomica Sharia : Jurnal Pemikiran dan Pengembangan Ekonomi Syariah - Feb
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/esha.v5i2.124

Abstract

The objective of this research was specifically to get a analysis result of the effect of work ethic, behavior and compensation variables on the commitment of Hafizh and Hafizhah Ahlul Qur'an and Al-Lathifiyyah Islamic Boarding Schools partially or simultaneously. This research was associative research, where in this research there were variables that were related and affected other variables. The research population was 106 people and the sample was 87 people. The data was calculated by using SPSS tools. The coefficient of determination effect of the work ethic on commitment was 0.390 or 39,%. The coefficient of determination effect of the work ethic towards commitment was 0.242 or 24.2%. The coefficient of determination of the effect of compensation on commitment was 0.006 or 0.061%. This research findings did not confirm between the field theory and conditions that appropriate and effective compensation would affect commitment. The red line of this research was Work Ethics and Behavior simultaneously affected the commitment of Hafizh and Hafizhah at the AhlulQur'an and Al-Lathifiyyah Islamic Boarding Schools while the effect of compensation on commitment had not been confirmed through this research.
Co-Authors Ahmad Azhari Harsi Romli Luis Marnisah Sobirin Sobirin Wenny Yudi Puranti Yuliyana Yuliyana