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All Journal Integritas Jurnal Manajemen Profesional (IJMPRO)
Siti Komariah Hildayanti
Program Magister Universitas Indo Global Mandiri
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Pengaruh Bauran Promosi terhadap Volume Penjualan Produk Tabungan JTRUST Bisnis pada Bank JTRUST Indonesia tbk Cabang Palembang Noviar Indra; Siti Komariah Hildayanti; Omar Hendro
Integritas Jurnal Manajemen Profesional (IJMPRO) Vol 1 No 1 (2020): Integritas Jurnal Manajemen Profesional (IJMPro) - Januari 2020
Publisher : Program Magister Manajemen Indo Global Mandiri University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35908/ijmpro.v1i1.6

Abstract

This study entitled The Effect of Promotion Mix on Sales Volume of Jtrust Bisnis Savings Products at Bank Jtrust Indonesia Tbk Palembang Branch. This research instrument uses a questionnaire, then uses multiple linear regression to process data that has been tabulated from the results of respondents' answers. The results of the study concluded, first, the advertising variable (X1) had a positive and significant effect on sales volume (Y). Second, the sales promotion variable (X2) has a positive and significant effect on sales volume (Y). Third, public relations and publication (X3) variables have a positive and significant effect on sales volume (Y). Fourth, personal sales variables (X4) have a positive and significant effect on sales volume (Y). Fifth, the direct marketing variable (X5) has a positive and significant effect on sales volume (Y). The six advertising variables (X1), sales promotion (X2), public relations and publications (X3), personal sales (X4), direct marketing (X5) have a positive and significant effect on sales volume (Y). This means that the independent variable (X) together increases, so the sales volume (Y) increases.
Co-Authors Noviar Indra Omar Hendro