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All Journal JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Abiwara : Jurnal Vokasi Administrasi Bisnis
Yoanna Rahman
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Kompetensi Instruktur, Motivasi, dan Lokasi Terhadap Kepuasan Pelanggan (Studi Kasus Studio Yoga di Jakarta) Sudarwanto Sudarwanto; Yoanna Rahman
Abiwara : Jurnal Vokasi Administrasi Bisnis Vol 3, No 1: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/abiwara.v3i1.1840

Abstract

To maintain body fitness and appearance, everyone must always maintain a healthy body. Many efforts are made by humans in maintaining their body health, naniely, by doing sports at fitness center. So many yoga studios have emerged in Jakarta and its sunoundings. The purpose of the study is to analyze the effect of instructor competence, motivation and location on yoga studio customer satisfaedon and loyalty. Independent variables used are instnictor competence, motivation and location. While independent variables are satisfaction and loyalty. The research method is causality descriptive which is designed with hypothesis testing. Data is obtained by distributng questiomaires to customer (member). The sample was 74 respondents, sampling technique was accidental sampling. Data analysis method with Structural Eqiration Model (SEM) using SmartpLS version 3.2 software for student. The results showed that the instnictor's compctence had an effect on customer satisfaction. Motivation has an effect on customer satisfaction, Location has no effect on customer satisfachon. Simultaneously, Competence, Motivation and Location affect customer satisfachon
PENGARUH KOMPETENSI INSTRUKTUR YOGA, MOTIVASI, DAN LOKASI TERHADAP KEPUASAN PELANGGAN (Studi Kasus Studio Yoga di Jakarta) Yoanna Rahman; Anas Lutfi; Susi Adiawaty
JURNAL ILMIAH BISNIS, PASAR MODAL DAN UMKM Vol 3 No 1 (2020): Jurnal Ilmiah Bisnis, Pasar Modal, dan UMKM (JIBPU)
Publisher : Magister Manajemen Institut Bisnis Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian iniadalah untuk mengetahui pengaruh kompetensi instruktur yoga, motivasi dan lokasi terhadap kepuasan dan loyalitas pelanggan Studio Yoga di Jakarta. Variabel bebas dalam penelitian ini adalah kompetensi instruktur, motivasi dan lokasi. Sedangkan variabel tidak bebas dalam penelitian ini adalah kepuasan dan loyalitas pelanggan.Metode penelitian iniadalah deskriptif kausalitas yang dirancang dengan pengujian hipotesis. Pengumpulan data menggunakan data primer dengan menyebarkan kuesioner kepada pelanggan (member) Studio Yoga di Jakarta. Sampel yang digunakan dalam penelitian ini sebanyak 74 Responden dengan teknik pengambilan sampel acidental sampling. Metode analisis data yang digunakan adalah Strutural Equation Model (SEM) dengan bantuan software SmartPLS version 3.2 for student. Hasil penelitian inimenunjukkan bahwa kompetensi instruktur berpengaruh positif signifikan terhadap kepuasan pelanggan. Motivasi berpengaruh positif signifikan terhadap kepuasan pelanggan. Lokasi tidak berpengaruh signifikan terhadap kepuasan pelanggan. Secara bersama-sama Kompetensi, Motivasi dan Lokasi berpengaruh signifikan terhadap kepuasan pelanggan.
Co-Authors Anas Lutfi Sudarwanto Sudarwanto Susi Adiawaty