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EMPOWERING MSMES IN SUPPORTING THE TOURISM INDUSTRY BY FACILITATING MSMES FEATURES IN SMART TOURISM APPLICATIONS Sularso Budilaksono; Euis Puspita Dewi; Fahrul Nurzaman; Ahmad Rosadi; Febrianty Febrianty
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 4 No. 1 (2022): JUNE 2022
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.769 KB) | DOI: 10.20473/dc.V4.I1.2022.1-7

Abstract

Background: PT. Yoy International Management is a sharia-based hotel development and management company that formed in October 2020. It was born during the Covid-19 pandemic that hit almost all sectors of the tourism and hospitality industry in the world. PT. Yoy Management take a role in the recovery period and enable the tourism, hospitality and MSME sectors to support tourism by carrying out the sharia concept (trust, transparency, accountability). Objective: To empower MSMEs so that their products or services can be accessed in the Smart Tourism application. Methods: The method used to carry out learning in the form of sharing, focus group discussions and consultation with MSME actors and providing facilities for products and services in smart tourism applications. Sharing session approach as many as 6 activities for 2 months. MSME actors can enter products and services offered to tourists through the Sharia-based Smart Tourism Information System managed by PT. Yoy Management. The total number of MSMEs participating consists of 23 people, i.e. 13% tourism object managers; 21,7% restaurant managers; 17,4% car rental managers; 17,4% MSME managers; 21,7% hotel managers; and 8,7% tourists. Results: Based on questions about the product displayed on the Yoy application, the following answers were obtained: 65,2% very well; 30,4% good; and 4,4% less. Based on questions about tourist payments for service/product orders, the following answers were obtained: 43,5% very easy; 52,9% easy; and 4,3% difficult. Conclusion: The empowerment of MSMEs in the tourism industry is expected to increase MSME income and regional income.
Public Preferences For Implementation of Sharia Hotel Facilities Euis Puspita Dewi; Sularso Budilaksono; Febrianty Febrianty; Fahrul Nurzaman; Ahmad Rosadi
Journal of Indonesian Tourism, Hospitality and Recreation Vol 5, No 1 (2022): Journal of Indonesian Tourism, Hospitality and Recreation (April Edition)
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jithor.v5i1.44647

Abstract

A b s t r a c tThe purpose of this study is to investigate people's preferences for the use of sharia concepts in the provision of sharia hotel services. When not all of the sharia criteria are met, the community's preferences become extremely significant in determining the priorities that sharia hotel managers can satisfy in offering amenities that meet the sharia idea. This study used a quantitative descriptive method, using online surveys distributed to 109 community respondents in Indonesia. Respondents were chosen using convenience sampling and given a questionnaire with closed questions based on five sharia hotel facility requirements. This research resulted three major priorities selected by the respondents: 1) the selection of guests who come to stay and restrictions on visiting guests, 2) the provision of facilities for worship and purification as well as providing a religious atmosphere, 3) arrangement of male and female visitors in supporting facilities such as entertainment, fitness and swimming pools.A b s t r a kPenelitian ini bertujuan untuk menggali preferensi masyarakat mengenai penerapan konsep syariah dalam penyediaan fasilitas hotel syariah. Ketika belum semua kriteria syariah mampu diterapkan, preferensi masyarakat menjadi sangat penting untuk menentukan prioritas yang dapat dipenuhi oleh pengelola hotel syariah dalam menyediakan fasilitas yang memenuhi konsep syariah. Studi ini menggunakan metode deskriptif kuantitatif dengan menyebarkan kuesioner secara online pada 109 responden masyarakat di Indonesia. Responden dipilih dengan menggunakan convenience sampling dan diberikan kuesioner dengan pertanyaan tertutup, berdasarkan 5 kriteria fasilitas hotel syariah. Hasil penelitian ini menunjukkan bahwa terdapat 3 prioritas utama yang dipilih oleh responden: 1) pemilihan tamu yang datang menginap dan pembatasan tamu yang berkunjung, 2) penyediaan fasilitas untuk beribadah dan bersuci serta memberikan suasana religi, 3) penataan pengunjung pria dan wanita di fasilitas penunjang seperti hiburan, fitnes dan kolam renang.