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Satisfaction analysis of traditional retail market and modern retail market in Pekanbaru (Case study : in district Payung Sekaki) Mita Jayanti; Jushermi '; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2014): Wisuda Februari Tahun 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted in the District Payung Sekaki Pekanbaru is On Traditional Retail Market; Retail Market Labuh Baru and Retail Modern Cendana Mart. To determine differences in the level of satisfaction of consumers shopping mix dimensions and Traditional Retail Market Retail Market Simplified. The benefits of this research can be valuable for retailers enter to be able to know the attributes or indicators that should be included into the correct quadrant.This study uses primary data and secondary data. Technique where data collection is done by questionnaire method. The study population are housewives who shop at traditional retail markets and modern retail market in the District Payung Sekaki. By using formulation Slovin and Classified Random Sampling techniques, sample obtained number of 100 respondents were divided into two. 50 respondents to the traditional retail market and 50 respondents to the modern retail market. Technical analysis of the data was done descriptively by doing a comparison between the value of the average (mean) level of expectations of the respondents with an average rating of perceived service performance levels based on the results of research and using matrix Importance Performance Analysis (IPA).Based on the results we concluded that coordinates the average score on the level of performance and expectations of the modern retail market and traditional retail markets respectively, are 3.63 and 4.49 for the modern retail market, 3.69 and 4.49 for the traditional retail market .Keywords: Level of Satisfaction and Retail

Pengaruh bauran pemasaran terhadap keputusan penggunaan jasa pada Hotel Furaya Muhammad Jamil Hazfa; Aida Nursanti; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 2 (2014): wisuda oktober 2014
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research was conducted at Hotel Furaya Pekanbaru. Which aims to determine the effect of the marketing mix decisions on the use of services Furaya pekanbaru hotel. Respondents who are consumers staying at hotels Furaya Pekanbaru, as many as 100 people using accidental sampling technique. In analyzing the data, the writer uses descriptive analysis that compares the data with various theories that support and explain or describe nature and use SPSS (Statistical Package for Social Science) version 17.00. To see the life style of the marketing mix analysis, the authors use multiple regression formula (multiple regression). It is shown that the variable (X1) products, is greater than t-table means there is a significant influence on consumer decisions. variable (X2) price, less than the t-table means that there is a significant influence on consumer decisions. variable (X3) promotion, greater than t-table means there is a significant influence on consumer decisions. variable (X4) people, is greater than t-table means there is a significant influence on consumer decisions. variable (X5) process, is greater than t-table means there is a significant influence on consumer decisions. variable (X6) customer service is greater than t-table means there is a significant influence on consumer decisions. Based on the research coefficient of multiple determination (R2) 0.3716 magnitude. It shows that the two independent variables, namely the quality of service together have the effect of 37.16% of the consumer decision while the remaining 62.84% are influenced by other variables not examined.Keywords: Marketing Mix, DecisionUse of Services

PENGARUH KUALITAS LAYANAN DAN HARGA TERHADAP LOYALITAS YANG DIMODERASI OLEH KEPUASAN KONSUMEN PADA HUNTER GYM DI KOTA PEKANBARU Lestari, Tri Puji Endang; Jushermi, Jushermi; Noviasari, Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 2 (2017): Wisuda Oktober 2017
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study is to determine the effect of Service Quality and Price on Customer Satisfaction and Customer Loyalty at Gym Hunter in Pekanbaru City. The object of this research is Gym Hunter fitness services. This research use Loyalty as endogenous variable and Satisfaction as moderation variable. While the exogenous variables in this study are Service Quality and Price. The population in this study is not known with certainty and the sample used in this study is 112 people. This study uses accidental sampling, ie anyone who meets the appropriate pene as a respondent. Data taken from the respondents using the core questionnaire. The analytical method used in this research is path analysis using SPSS (Statistical Package for Social Science) version 21. The results of this study indicate that Service Quality has a positive and significant impact on Consumer Satisfaction. Price has a positive and significant effect on Consumer Satisfaction. Service Quality has a positive and significant impact on Customer Loyalty. Price has positive and significant effect to Customer Loyalty. Consumer Satisfaction has a positive and significant impact on Customer Loyalty. The Service Quality has a positive and significant impact on Customer Loyalty through Custumer Satisfaction. Price has a positive and significant impact on Customer Loyalty through Customer Satisfaction. Consumer Satisfaction can be a moderating variable of Quality of Service and Price to Loyalty.Keywords: Service Quality, Price Customer Satisfaction, Loyalty

PENGARUH WORD OF MOUTH, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN KARTU INTERNET IM3 DI PEKANBARU Dinda, Ulfa Dinda; Nursanti, Aida; Noviasari, Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 1, No 1 (2018): Wisuda Februari 2018
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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One marketing strategy that is quite effective and widely used by entrepreneurs is marketing strategy word of mouth communication. Information gained from others for im3 internet card products becomes a considerable promotion of marketing with improved product quality as well as compatibility between product quality and the price offered. This study aims to determine the effect of word of mouth, product quality and price on purchasing decisions and consumer satisfaction IM3 internet card in Pekanbaru. Respondents of this study amounted to 115 people who use IM3 internet card in Pekanbaru. Data analysis technique used in research is path analysis (Path Analysis) by using SPSS 19. From the test results revealed that the word of mouth significant effect on purchasing decisions, product quality significant effect on purchasing decisions, Price significant effect on purchasing decisions, purchasing decisions have a significant effect on customer satisfaction, Word of mouth significant effect on customer satisfaction through purchasing decisions, Quality product significant influence to consumer satisfaction through purchasing decision, Price have a significant effect to customer satisfaction through purchasing decision. It is expected that the company can adjust the price on each product, because consumers are more concerned with the price on the purchase of the product, considering the price can also attract consumers in buying and improving product quality by providing more bonuses on the internet card so that consumers feel satisfied and returned to buy cards IM3 internet especially on a regular basis..Keywords : Word Of Mouth, Product Quality, Price, Purchase Decision And Consumer Satisfaction

PENGARUH KOMPENSASI DAN LINGKUNGAN KERJA TERHADAP DISIPLIN KERJA KARYAWAN PADA PT. ALTRAK 1978 CABANG PEKANBARU Hanifah, Nurul; ', Taufiqurrahman; Noviasari, Henni
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This study aims to determine how the effect of compensation and work environment on discipline of employees at PT. Altrak 1978 Branch Pekanbaru. As for the population in this study were employees of PT. Altrak 1978 Branch Pekanbaru 2015 as many as 87 people. Meanwhile, all the population are the respondent of this research, so the method is cencus. Analysis of the data using quantitative analysis tools that multiple linear regression with SPSS version 18.00. From the testing that has been done, simultaneous test (F-test) showed that compensation and work environment simultaneously have significant effect on the discipline of employees, while the partial test (t-test) showed that compensation and work environment partially significant effect on work discipline employee. Companies should pay more attention to discipline the employee to work with the maximum as leaders must have the courage to act decisively to apply penalties to subordinates who violate the rules. If there are employees who do not comply with work rules, the company reserves the right to give strict punishment for those employees. Sanctions here could be a suspension or dismissal of employees when the employee is no longer care for work discipline and reprimand from the boss.Keyword : Compensation, Work Environment and Discipline.

ANALISIS PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DAN KEPUASAN KONSUMEN RABBANI DI PEKANBARU Eza Aprilia Sari; Sri Restuti; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 2, No 2 (2015): Wisuda Oktober 2015
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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This research aims to analyzed Brand image, Product quality on Purchasing decisions and Consumer satisfaction, research applied on consumer Rabbani in Pekanbaru. This research consists of four variabel: the dependent variabel, one intervening variable and two independent variables. They are Consumer satisfaction (Y2), Purchasing decisions (Y1), Product quality (X2), and Brand image (X1). This research was conducted with purposive sampling method on respondents who meet the criteria to fill in the questionnaire. In terms of data analysis, this research used path analysis method using SPSS (Statistical package for social science) version 21. Based on the hypothesis test conducted, results showed that research Brand image and Product quality significant and positive effect on Purchasing decisions, Product quality and Purchasing dicisions significant and positive effect on Consumer satisfaction. Whil Brand image positive and Purchasing decisions is not significant effect on Consumer satisfaction. Brand image and Product quality influence Consumer satisfaction are moderated by Purchasing decisions.Keywords: Brand image, Product quality, Purchasing decisions and Consumer satisfaction.

Pengaruh Retail Service Quality Terhadap Kepuasan Konsumen Berbelanja Di Metro Swalayan Senapelan Plaza Pekanbaru Henni Noviasari; Azrico '
Jurnal Ekonomi Vol 20, No 03 (2012)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

Penelitian ini dilakukan pada Metro Swalayan Senapelan Plaza Pekanbaru yang terletak di Jalan Teuku Umar no. 1 Lt. II. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh yang ditimbulkan oleh variabel retail service quality, yang terdiri dari aspek fisik, reliabilitas, interaksi personal, pemecahan masalah, dan kebijakan terhadap kepuasan konsumen. Untuk mencapai tujuan tersebut, dilakukan penelitian dengan menggunakan 100 orang sampel. Metode pengambilan sampel dilakukan secara Accidental Sampling dan Purposive Sampling, dimana sampel yang dijadikan responden pada penelitian ini adalah pengunjung Metro Swalayan yang ditemui secara kebetulan pada saat penelitian ini berlangsung. Metode analisis yang digunakan pada penelitian ini adalah metode deskriptif kuantitatif dan analisis secara simultan (analisis regresi linear berganda dengan bantuan program SPSS versi 17.0). Namun, sebelum analisis tersebut dilakukan, jawaban responden per variabel ditransformasikan terlebih dahulu menjadi jawaban yang berskala interval dengan menggunakan Metode Suksesif Interval (MSI) dengan bantuan program ORDI versi 1.0, untuk mendapatkan gambaran jawaban responden yang lebih tajam dan akurat. Dari hasil pengujian yang telah dilakukan, uji regresi simultan (Uji F) menunjukkan bahwa seluruh variabel bebas yang diteliti memiliki pengaruh yang signifikan terhadap variabel kepuasan konsumen.Besar pengaruh yang ditimbulkan (R2) oleh kelima variabel ini secara bersama-sama terhadap variabel terikatnya hanya 0,486 atau 48,6% saja, sedangkan sisanya sebesar 0,514 atau 51,4% dipengaruhi oleh variabel-variabel lainnya yang tidak diteliti di dalam penelitian ini.

Method Evaluation In Measuring Brand Image And Brand Quality Using Rating, RANKING AND PICK - ANY APPROACH ', Marhadi; Musfar, T. Firli; Noviasari, Henni
Jurnal Ekonomi Vol 19, No 02 (2011)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

This research attempt to test and compare three type of measurement technique in measuring brandimage and brand quality: rating, ranking, and pick any. The objective of this research is to test theconsumer consistency in their perception and attitude toward brand image and brand quality usingthree different measurement techniques. This research were replication Barnard & Ehrenberg (1990)and Driesener & Romaniuk (2006) which compare the compare three type of measurement technique inmeasuring brand image.There are three shampoo products acting as the research objects in this research: Clear, Dove, andPantene. Acting as the respondent for this research was 149 consumers who had use that three brandof shampoo. Data analysis were execute using mean score for rating technique, score order for rankingtechnique, and mode score for pick any technique.Results show that (a) measurement in brand image using rating, ranking, and pick any technique didnot show the same score and respondent have tendency to answer the questions inconsistently. (b)Measurement using rating and pick any techniques show consistent result.

ANALISIS TINGKAT KEPUASAN KONSUMEN ATAS KUALITAS PELAYANAN PADA SOLARIA RESTORAN MALL SKA DI KOTA PEKANBARU Sri Rahmi Murni; Jusherm Jusherm; Henni Noviasari
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Vol 4, No 1 (2017): Wisuda Februari
Publisher : Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi

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The purpose of this study is to determine the level of customer satisfaction on the quality of service on Solaria Restaurant City Mall SKA Pekanbaru. The population in this study is that consumers who visit the Solaria Restaurants Mall SKA Pekanbaru. The determination of the amount of sample 98 people based on Hair et. al, convinience using sampling techniques. Analysis of the data in this study using Impertance Performance Analysis (IPA). The results of the study with an average of respondents' answers to the level of satisfaction on reability is with category of satisfied. Then variable respondent satisfaction level of responsiveness as satisfied. Furthermore, customer satisfaction with ansurance variable is satisfied. Customer satisfaction with empathy variable with the satisfied category. While customer satisfaction with tangible variables is categorized as very satisfied.Keywords : Customer Satisfaction, Quality of Service

PENGARUH STRATEGI GREEN MARKETING PADA BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI RUMAH DI PERUMAHAN PT. ASTA KARYA PEKANBARU Marhadi '; Nursyamsi Ayu; Henni Noviasari
Jurnal Ekonomi Vol 21, No 03 (2013)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Riau

The In fluence of Green Marketing Strategy In Marketing Mix Decisions AgainstConsumers In Buying House In Residential Of PT. Asta Karya Pekanbaru.This research aimed to analyse the effect of Green Marketing on marketing mixvariables consisting of product, price, location and promotion of the consumer’sdecision to buy a house in residential of PT. Asta Karya Pekanbaru.This research using propotional random sampling technique in making the samplewith the sample number 268. The method of analysis used in this study wasdescriptive quantitative method and multiple linear regression analysis with SPSSVersion 17.The results showed: (a) green marketing strategies of a product has positive influence on consumer decision to buy a house in a residential of PT. Asta KaryaPekanbaru. (b) green marketing strategies such as price positive in fluence onconsumer decision to buy a house in a residential of PT. Asta KaryaPekanbaru(c) green marketing strategies such as location of a positive in fluenceon consumer decision to buy a house in a residential of PT. Asta KaryaPekanbaru.(d)green marketing strategies such as the promotion of a positive influence on consumers decision to purchase a house in residential of PT. AstaKarya Pekanbaru (e)green marketing strategies together a positive influenceonconsumer’ decision to purchase/buy a house in Residential of PT. Asta KaryaPekanbaru.Kata Kunci : Green Marketing, MarketingMix (Product, Price, Location,Promotion) and the Purchasing Decision.

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