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Studi Kelayakan Bisnis Pada Usaha Sari Merta Laundry DI Desa Guwang Kecamatan Sukawati Ni Wayan Ari Sudiartini; Anak Agung Elik Astari; Ni Putu Andini Desiyanti Laksmi; Ni Luh Putu Damayanti
JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) Vol 6, No 2 (2021): JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/jpensi.v6i2.653

Pesatnya pertumbuhan usaha laundry menyebabkan tingginya tingkat persaingan seperti yang terjadi pada usaha Sari Merta Laundry di Desa Guwang Kecamatan Sukawati. Tujuan penelitian ini untuk mengetahui kelayakan usaha Sari Merta Laundry ditinjau dari aspek non finansial dan aspek finansial. Penelitian ini termasuk jenis penelitian deskriptif dengan pendekatan kualitatif-kuantitatif. Metode pengumpulan data dilakukan dengan observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukkan aspek non finansial (aspek pasar, aspek teknis, aspek manajemen dan sumber daya manusia) dari usaha Sari Merta Laundry adalah layak walaupun ditemukan beberapa kelemahan. Aspek finansial menunjukkan Sari Merta Laundry layak karena NPV > 0 dan bernilai postitif yakni Rp.10.244.159. IRR > suku bunga bank umum yakni 17,47%. Payback Period < umur investasi yakni 3,2 tahun. PI > 1 yakni 1,18. Hasil analisis SWOT menunjukkan Sari Merta Laundry berada pada Kuadran I yang mendukung strategi pertumbuhan agresif.

STUDI KELAYAKAN BISNIS USAHA JASA DESAIN GRAFIS DAN DIGITAL PRINTING PADA GEDE PROJECT DESIGN Ni Ketut Murdani; Ni Putu Andini Desiyanti Laksmi
Jurnal Ilmiah Satyagraha Vol 4, No 1 (2021)
Publisher : Universitas Mahendradatta Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47532/jis.v4i1.226

In the current era of globalization, as time goes by, technology will become more sophisticated, the role of graphic design in all business fields is needed. This can be proven by the number of business fields that utilize the expertise of graphic designers. The need for promotional design which is now increasingly prevalent in the business world, making graphic design is required to be able to develop itself in making a product that can attract public interest.This research was conducted with the aim of knowing the feasibility of the Gede Project Design Industry in terms of market aspects, technical aspects, and management and human resources aspects using qualitative descriptive methods, while financial financial aspects were analyzed using quantitative descriptive methods with manual systems through the help of the Microsoft Excel program.The analysis results obtained from market aspects, technical aspects, as well as aspects of management and human resources, the Gede Project Design industry is still categorized as still feasible to run, but there are several things that need to be evaluated and improved in marketing strategies related to promotional activities that still rely on the door to door strategy. word of mouth so that the absorbed market share is still not according to the desired target, then the problem with company management does not have a permanent workforce. Meanwhile, the analysis of the financial aspects shows that the Gede Project Design industry is feasible to run. This can be seen from the NPV (Net Present Value) obtained 0 and a positive value of IDR 28,164,030. The resulting IRR (Internal Rate Of Return) value the commercial bank interest rate of 12.88%. The resulting payback period from the investment age of 2.5 years. The Profability Index (PI) obtained is 1 which is 1.78.

Studi Kelayakan Bisnis Ditinjau Dari Aspek Pasar Dan Pemasaran Pada Pengembangan TB. Mujur Desa Penyaringan Muhammad Diva Syayid Hardika; Ni Putu Andini Desiyanti Laksmi; Ni Wayan Ari Sudiartini
Jurnal Dharma Jnana Vol. 2 No. 2 (2022): JURNAL DHARMA JNANA
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (372.068 KB)

Desa penyaringan merupakan desa yang berada di Kecamatan Mendoyo Kabupaten Jembrana dengan potensi UMKM yang melimpah. Penelitian ini bertujuan untuk menganalisis kelayakan bisnis suatu usaha di Desa Penyaringan yatitu TB. Mujur yang ditinjau dari aspek pasar dan pemasarannya. Karena melihat pada lokasi usaha yang kurang strategis namun mampu bertahan di tengah ekonomi yang semakin sulit. Penelitian ini menggunakan metode pengambilan data observasi, wawancara, dan dokumentasi. Metode penelitian yang digunakan bertujuan untuk mendapatkan hasil data yang realistik. Wawancara yang dilakukan mengunakan wawancara tidak terstruktur dengan tujuan memberikan kebebasan bertanya dan bersifat fleksibel. Hasilnya adalah usaha TB. Mujur yang berada di desa Penyaringan mampu mempertahankan segment pasar dengan mengandalkan warga sekitaran desa dan dibantu dengan pemasaran melalui sosal facebook, WOM (word of mouth), dan kerabat. Dengan begitu TB. Mujur mampu mempertahankan usaha dari keterpurukan ekonomi dan tetap menjalankan perputaran roda perusahaan.

Analisis Kelayakan Usaha Dupa di Tengah Pandemi Covid 19 Di Kabupaten Tabanan Ditinjau Dari Aspek Pemasaran Dan Aspek Keuangan I Wayan Agustina Agustina; Ni Ketut Murdani; Ni Putu Andini Desiyanti Laksmi
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 1 (2022): November 2022
Publisher : CV ODIS

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The COVID-19 pandemic has had a tremendous impact and has the potential to threaten the sustainability of various business sectors. In addition to the problem of competition, businesses also have to face the company's internal problems. To avoid the obstacles that will be faced and the risks that may arise during the running of the business, it is necessary to conduct a business feasibility study. The purpose of this study was to determine the feasibility of MSMEs in Gunung Kawi fragrant incense in terms of non-financial and financial aspects. The research method used is descriptive quantitative through the help of the Microsoft Excel program. The results of study 1) from the non-financial aspect, the MSME business of Gunung Kawi Harum Incense is still categorized as still feasible to run but several things need to be evaluated and improved in marketing strategies related to promotional activities still relying on resellers and word of mouth strategies so that market share is absorbed is still limited, and still uses the basic ingredients of semi-finished cense, 2) from the financial aspect, it shows that the MSME business of Gunung Kawi Fragrant Incense is feasible to run. This can be seen from the NPV (Net Present Value) obtained > 0 and has a positive value of Rp. 2,030,577,166. The resulting IRR (Internal Rate of Return) value> commercial bank interest rate is 17.47%. The resulting payback period is < from the investment age, which is 3.2 years. The Profitability Index (PI) obtained > 1, which is 1.18.

Analisis Kelayakan Usaha Hita Coffee Bali (Coffee Shop) Di Kota Denpasar Ni Putu Elysa Widiastari; Ni Ketut Murdani; Ni Putu Andini Desiyanti Laksmi
JURNAL EKONOMI, MANAJEMEN, BISNIS, DAN SOSIAL (EMBISS) Vol. 3 No. 1 (2022): November 2022
Publisher : CV ODIS

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considered, anything that can affect the company really needs to be taken into account. Through a business feasibility study, the business owner can get information about the current position of his business. This information can be used as a reference for the owner to run his business in the future. The purpose of this business feasibility study is to analyze the feasibility of Hita Coffee's business from various aspects, and use SWOT analysis, as well as determine the effectiveness of the competitive strategy applied. In this business feasibility study using qualitative data analysis techniques, data were obtained through interviews, observations, and documentation, which were conducted at Hita Coffee. The data obtained from the object of research are then directly collected and processed by the author. The stages are carried out by analyzing the feasibility study through aspects including market and marketing aspects, legal aspects, technical aspects, and financial aspects. And to find out the business opportunities for Hita Coffee, the SWOT analysis technique consists of the strengths, weaknesses, opportunities, and threats that exist in this business, and then the data is processed into an internal matrix, an external matrix, an IE matrix, and a SWOT matrix. The results obtained from the IE matrix show that Hita Coffee's business position is in position V with growth which is designed to achieve growth in sales, assets, or profits and a combination of the three. In the SWOT method, an alternative strategy is obtained that should be applied by the company in order to develop existing business opportunities. Based on the financial aspect, the results of the NPV (Net Present Value) of 262,546,296, the IRR (Internal Rate Of Return) value of 54%, and the payback period value of 4.82 so the return on investment is 1 year 5 months which will be completed in second. Thus the results obtained that this business is feasible to run.

PENGARUH DIGITAL MARKETING DAN BRAND AWARENESS TERHADAP PEMBELIAN PRODUK MAKANAN SUKLA PADA UMKM SATYAGRAHA DI KOTA DENPASAR Dewa Ayu Sinta Dewi; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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This study aims to determine the effect of Digital Marketing on the Purchase of Sukla Food Products, to determine the effect of Brand Awareness on the Purchase of Sukla Food Products and to determine the effect of Digital Marketing and Brand Awareness on the Purchase of Sukla Food Products at Satyagraha SMEs in Denpasar City. The type of research used is survey research and uses a quantitative approach. This research was conducted on three Satyagraha SMEs in Denpasar City, namely Babi Guling Golden SMEs, Babi Guling Nojas SMEs and Babi Guling Ocha SMEs. The number of samples as many as 83 respondents, determined by non-probability sampling method and purposive sampling technique. Respondents from this study were consumers or Hindu communities who had bought Sukla Babi Guling food at Satyagraha SMEs in Denpasar City. Sources of data using primary data and secondary data. Methods of data collection using observation, interviews, questionnaires and literature study. The data analysis technique uses Descriptive Analysis, Multiple Linear Regression Analysis, Classical Assumption Test, Coefficient of Determination and t test and F test. Data processing uses SPSS software program.The results of this study indicate that partially digital marketing has a positive and significant influence on the purchase of sukla food products and brand awareness has a positive and significant influence on the purchase of sukla food products. Simultaneously digital marketing and brand awareness have a positive and significant influence on the purchase of sukla food products.

PENINGKATAN KEUNGGULAN BERSAING MELALUI KUALITAS PRODUK DAN PEMANFAATAN DIGITAL MARKETING PADA UMKM KULINER DI KOTA DENPASAR I Made Wira Adi Kusuma; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Increasing competitive advantage, product quality and the use of digital marketing is very important to pay attention to in improving the economy at Culinary MSMEs in Denpasar City. Especially in the absence of a decline in the level of the economy during this pandemic. This study aims to determine the influence of product quality on increasing competitive advantage through the use of digital marketing on Culinary MSMEs in the city of Denpasar. This research was conducted quantitatively and used questionnaires as a data collection method. The population used in this study was the owners of Culinary MSMEs in Denpasar, with the number of samples in this study being 50 culinary MSME owners in Denpasar. The sample used in this study was a saturated sample. This research was conducted quantitatively and used questionnaires as a data collection method. Using IBM SPSS 25 analysis, the results were obtained that the first product quality has a positive and significant effect on the use of digital marketing in Culinary MSMEs in Denpasar. The second is the use of digital marketing has a positive and significant effect on increasing competitive advantages in Culinary MSMEs in Denpasar. Product quality directly affects the increase in competitive advantage in Culinary MSMEs in Denpasar. And the results of the analysis using Path Analysis (Path Analysis) to test the influence of variable intervening, it can be known the use of digital marketing which is an important variable as a mediator on competitive advantages and product quality.

MEMBANGUN USAHA KREATIF, INOVATIF DAN BERMANFAAT MELALUI PENERAPAN KEWIRAUSAHAAN SOSIAL PADA UMKM SATYAGRAHA DI KOTA DENPASAR Anggraeni Nisa Rachmawati; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Entrepreneurship can be in the form of an imaginative and inventive capacity, keen to see gaps and continuously open to any input and positive changes that can bring trade to continue to grow and have self-respect. The purpose of this study was to determine the effect of creativity, beneficial innovation on the entrepreneurship of MSME Sukla Satyagraha. One of the pioneers of developing MSME in Bali is the Satyagraha Movement. The Satyagraha movement is a culinary business movement as well as traders with micro and medium enterprises which is a form of economic empowerment of Balinese manners that adheres to Hindu ethics as well as synergizes between ancestral concepts and modern generation concepts that have undergone various forms of change. Being an innovator has advantages, that's what Panada Store respondents, Laklak Bu Nyoman and Jaje Bali Jaen, did. Although there are now many who sell pastels, Balinese laklak and traditional Balinese snacks with a similar concept, the Panada Store brand has already been known as a seller of pastels that have wrappers like bread. Mrs. Nyoman's Laklak is known as laklak by using firewood stoves and Mrs. Komang's Jaje Bali Jaen which has various variants compared to other traditional snack entrepreneurs. In addition, in this case, businesses that sell products that follow this similar concept cannot be considered as innovations, because they are considered to have imitated or modified existing products with the same market. Business owners also set creative solutions to overcome the problem of changing culinary trends. Keywords: Creativity, Innovation, Social Entrepreneurship, MSME, Gerakan Sukla Satyagraha

Kualitas Konten Digital Marketing Dan Pengaruhnya Terhadap Brand Image Dan Keputusan Pembelian Konsumen Di Kota Denpasar Ni Kadek Sri Rita Indriyani; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Digital marketing content is one of the marketing tools that can utilize social media as a place to promote a product through a digital content with quality which later on the promotion can affect the brand image of a product and make target consumers lead to consumer purchasing decisions. This study aims to determine the variable quality of digital marketing content and its influence on brand image and consumer purchasing decisions in the city of Denpasar. The samples used in this study were 109 samples and this research was conducted on the Babi Guling culinary SMEs in the Denpasar city. The method used in this study is a quantitative method using a questionnaire distribution instrument that has been processed and tested for reliability, validity, classical assumptions, regression analysis test and path analysis with Sobel test. The results of data processing obtained by this study that have been processed with SPSS obtained the following results: the variable quality of digital marketing content does not have a significant positive effect on consumer purchasing decisions in the city of Denpasar, the quality of digital marketing content has a significant effect on brand image, brand image has a significant positive effect on consumer purchasing decisions, and brand image is able to mediate the influence between the quality of digital marketing content on consumer purchasing decisions in the city of Denpasar. Keywords: Digital marketing content quality, brand image, consumer purchasing decisions

MEMBANGUN USAHA KREATIF, INOVATIF DAN BERMANFAAT MELALUI PENERAPAN KEWIRAUSAHAAN SOSIAL PADA UMKM SATYAGRAHA DI KOTA DENPASAR Anggraeni Nisa Rachmawati; Ni Luh Ketut Ayu Sudha Sucandrawati; Ni Putu Andini Desiyanti Laksmi
KOLONI Vol. 1 No. 3 (2022): SEPTEMBER 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v1i3.115

Entrepreneurship can be in the form of an imaginative and inventive capacity, keen to see gaps and continuously open to any input and positive changes that can bring trade to continue to grow and have self-respect. The purpose of this study was to determine the effect of creativity, beneficial innovation on the entrepreneurship of MSME Sukla Satyagraha. One of the pioneers of developing MSME in Bali is the Satyagraha Movement. The Satyagraha movement is a culinary business movement as well as traders with micro and medium enterprises which is a form of economic empowerment of Balinese manners that adheres to Hindu ethics as well as synergizes between ancestral concepts and modern generation concepts that have undergone various forms of change. Being an innovator has advantages, that's what Panada Store respondents, Laklak Bu Nyoman and Jaje Bali Jaen, did. Although there are now many who sell pastels, Balinese laklak and traditional Balinese snacks with a similar concept, the Panada Store brand has already been known as a seller of pastels that have wrappers like bread. Mrs. Nyoman's Laklak is known as laklak by using firewood stoves and Mrs. Komang's Jaje Bali Jaen which has various variants compared to other traditional snack entrepreneurs. In addition, in this case, businesses that sell products that follow this similar concept cannot be considered as innovations, because they are considered to have imitated or modified existing products with the same market. Business owners also set creative solutions to overcome the problem of changing culinary trends. Keywords: Creativity, Innovation, Social Entrepreneurship, MSME, Gerakan Sukla Satyagraha

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