<![CDATA[Operasional Bus Rapid Transit (BRT) Purwokerto-Purbalingga didominasi oleh wanita. Wanita mempunyai karakteristik perjalanan yang berbeda dengan pria, dimana mereka lebih sering menggunakan transportasi umum sehingga dibutuhkan peningkatan pelayanan BRT. Salah satu pendekatan yang dapat diimplementasikan adalah dengan aplikasi layanan. Penelitian ini dilakukan untuk mengetahui perspektif penumpang wanita dalam kaitannya dengan ketiga aspek pelayanan, yaitu financing, kenyamanan, dan traceability. Metode yang digunakan adalah survei dan observasi langsung ke penumpang wanita BRT di Purwokerto dan Purbalingga. Hasil yang diperoleh adalah pada aspek financing, faktor signifikansi dipengaruhi oleh jenis pekerjaan penumpang wanita. Sedangkan aspek kenyamanan dan traceability dipengaruhi faktor rasio umur, domisili, dan kepemilikan kendaraan pribadi penumpang wanita BRT. Ketiga aspek ini dapat diterapkan dengan sebuah aplikasi layanan yang berfokus pada e-payment, BRT location tracking, dan bus capacity information demi mendukung keamanan dan kenyamanan penumpang wanita BRT.Kata kunci: Aplikasi Layanan, Perspektif, Penumpang Wanita, Bus Rapid Transit, Purwokerto-Purbalingga. AbstractPre-implementing Study of Service Application on Purwokerto-Purbalingga Bus Rapid Transit: Perspective of Female Passengers: The operations of Purwokerto-Purbalingga Bus Rapid Transit (BRT) are dominated by women. Women have different travel characteristics than men, where they use public transportation more often, so an increase in BRT services is needed. One approach that can be implemented is a service application. This study was conducted to determine the perspective of female passengers in terms of three aspects of services, including financing, comfort, and traceability. The method used was a survey and direct observation of BRT female passengers in Purwokerto and Purbalingga. The obtained results in the aspect of the financing were that the significant factor was affected by the type of work of female passengers. Meanwhile, the comfort and traceability aspects were affected by the ratio of age, residence, and ownership of private vehicles. These three aspects can be applied with a service application that focuses on e-payment, BRT location tracking, and bus capacity information to support the safety and comfort of BRT female passengers.Keywords: Service Application, Perspective, Female Passengers, Bus Rapid Transit, Purwokerto-Purbalingga.]]>
