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All Journal Jurnal Manajemen Teori dan Terapan JRB-Jurnal Riset Bisnis Indonesian Business Review Kajian Branding Indonesia PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Istijanto Istijanto
Universitas Prasetiya Mulya, Tangerang, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Indonesian Business Review

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Predictor in Influencing Indonesian Consumers Purchase Intention towards Green Shampoo and Soap Almira Mandasaria; Arnold Edricka; Bima Prasetyaa; Riandy Yohannes Saputra; Yostina Dian Anggraini; Istijanto Istijanto
Indonesian Business Review Vol 4 No 2 (2021): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.4.2.158-177

Abstract

This research’s purpose is to inspect the aspects, which may determine green soap and shampoo purchase decisions among consumers in Indonesia. Shortage of environmental consciousness observed from consumers in Indonesia has stimulated the curiosity to continue this study. With support from organized opinion polls, data were accumulated from a total of 320 people of consumers in Indonesia. Outcome of the accumulated data reflects some crucial factors for green shampoo and soap purchase intention, for example, environmental consciousness, eco-label, and attitude. Contrary to the hypothesis, advertisement, price, social influence and recycle participation was not a crucial influence of green shampoo and soap purchase intention of Indonesian citizens. The inferences of these revelations and bearings for future examination are given toward the finish of this paper. This research presents experiential comprehensions refer to the common perspective of an Indonesian markets on the determinants of green shampoo and soap purchase decision among vast range of age.
Faktor-Faktor yang Memengaruhi Kepuasan Konsumen Milenial pada E-Commerce Di Indonesia Karin Sidanta; Bobby Christian; Hadi Hadi; Winny Angelia; Istijanto Istijanto
Indonesian Business Review Vol 5 No 2 (2022): Indonesian Business Review
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/ibr.5.2.156-173

Abstract

Tujuan utama dari penelitian ini adalah menentukan faktor-faktor apa yang memengaruhi kepuasan konsumen dalam konteks transaksi e-commerce yang dilakukan oleh kaum milenial di Indonesia. Dalam penelitian ini, terdapat sejumlah 305 sampel yang dipilih dengan metode simple random sampling dan data seputar variabel-variabel terkait kepuasan konsumen diambil menggunakan instrumen penelitian berupa kuesioner online. Berikutnya, data dianalisis menggunakan regresi linear berganda dan diolah menggunakan program SPSS Versi 24 untuk menguji hipotesis yang telah dibuat. Hasil akhir dari analisis data menunjukkan bahwa variabel desain website, persepsi keamanan, pelayanan konsumen, kapabilitas pembayaran dan layanan pengiriman terbukti secara langsung memengaruhi kepuasan konsumen berusia milenial di Indonesia ketika menggunakan e-commerce. Di satu sisi, variabel kualitas informasi produk dan kenyamanan proses pembelian terbukti tidak memiliki pengaruh yang signifikan terhadap kepuasan konsumen milenial di Indonesia ketika menggunakan e-commerce.
Co-Authors Achelia Setiani Adam Ramadhan Alma Maria Kalifa Almira Mandasaria Antonia Miranda Wahyudi Arnold Edricka Bernardinus Realino Yudianto Bima Prasetyaa Bobby Christian Evan Saputra Janitra Fernando Eric Muljono Hadi Hadi Handyanto Widjojo Indra Cipta Guna Setia Permana Intan Utamawati Karin Sidanta Kezia Dara Euodia Mudita Wijaya Nabilah Wahyu Utami Novi Amelia Nuraini Nuraini Priska Paramita Pradipta Riandy Yohannes Saputra Sheila Sherviana Vivianti Kwee Winny Angelia Yostina Dian Anggraini