Irman Jayawardhana
Universitas Prasetiya Mulya, Kampus BSD, Tangerang Selatan, Banten, Indonesia

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Optimalisasi Sistem Social Media Marketing untuk Membangun Awareness dengan Membuat Konten Online Raihanda Rafi; M. Risvan fajriana; Irman Jayawardhana; Radityo Susilo; Junas Miradiarsyah
Stupa Vol 3 No 1 (2021): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.283 KB) | DOI: 10.21632/garuda.3.1.35-48

Abstract

The research explained about a sport event called Event Basket Pro that has been established since 2003, Event Basket Pro is one of professional basketball league in Indonesia and runs for approximately 8 months every season. Improvements are needed to make this event sustain, despite the fact that this event has operated for more than 15 years. Based on the research that was conducted using Soft System Methodology, it was found that Event Basket Pro having difficulties to create relevant digital marketing content related to their marketing target. The author suggested optimalizaton the system of social media marketing. In order to achieve it, according to the recommendation of conceptual model, every stakeholders had to play their role in planning, implementing and evaluation.
EKSPLORASI PERBEDAAN DAN INTERAKSI IMMERSION DAN FLOW DALAM VIRTUAL RUN EVENT Celine Kiesa; Nevio Nathanael; Harriman Samuel Saragih; Irman Jayawardhana
Milestone: Journal of Strategic Management Vol. 1 No. 2 September 2021
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/ms.v1i2.3933

Abstract

This study aims to explore the differences between flow and immersion experiences and find the relationship between individual flow and immersion experiences in virtual run events. This research is qualitative research that uses narrative methods towards individuals by using interview for collecting information. The target of this study is the virtual run event participants from the period May–June 2021. This study involves informants who are sought through social media and personal relationships of the researchers. The search for informants was assisted by snowball sampling to be able to find informants who met the criteria. The results of this study found differences between flow and immersion and also the interaction between flow and immersion.BAHASA INDONESIA ABSTRAKPenelitian ini bertujuan untuk mengeksplorasi perbedaan pengalaman flow dan immersion dan juga mencari keterkaitan antara pengalaman flow dan immersion individu dalam virtual run event. Penelitian ini merupakan penelitian kualitatif yang menggunakan metode riset naratif terhadap individunya dengan menggunakan teknik wawancara dalam menggali informasinya. Target dari studi ini adalah peserta virtual run event dari periode Mei–Juni 2021. Studi ini melibatkan informan yang dicari melalui media sosial dan relasi pribadi dari peneliti. Pencarian informan dibantu dengan snowball sampling untuk dapat menemukan informan yang memenuhi kriteria. Dari hasil studi ini ditemukan perbedaan antara flow dan immersion dan juga interaksi antara flow dan immersion.
Penggunaan Multi Metodologi dalam Peningkatan Event Running Annisa Rheananda Auliamarsi; Tengku Dinda Meisyahritaa; Irman Jayawardhana; Made Handijaya Dewantara
Stupa Vol 4 No 1 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.1.84-102

Abstract

Indonesia mulai mengembangkan beberapa industri kreatif sebagai salah satu alternatif perkembangan ekonomi di dunia pariwisata. Adanya kehadiran berbagai macam industri baru di Indonesia sebagai bentuk rekreasi juga mulai diminati oleh para masyarakat. Salah satu industri yang membantu perkembangan pariwisata di Indonesia adalah industri event nya. Seperti sport event di Indonesia juga mulai berkembang pesat jumlahnya. Banyak perusahaan dan juga organisasi yang mulai menyelenggarakan sport event sebagai salah satu rangkaian program mereka. Sama seperti event Event Running yang di organize oleh PT. PTC. Riset ini merupakan hasil analisis untuk memperbaiki situasi problematik yang menghambat jalannya kegiatan Event Running pada tahun 2019. Analisis ini menggunakan teori framework DMAIC dan System Thinking. Pada tahap Define, peneliti menetapkan bahwa peserta merasa sosialisasi mengenai penggunaan Aplikasi untuk registrasi kurang menyeluruh adalah situasi problematik Event Running dan meningkatkan angka feedback positif dari peserta terhadap penggunaan Aplikasi untuk registrasi adalah solusi terbaik yang ditetapkan oleh peneliti pada tahap Improvement.
Workshop untuk Meningkatkan Keahlian HCTS dalam Membuat Virtual Event Andreas Christianto Wibowo; Muhammad Raffi Zahrandika; Irman Jayawardhana
Stupa Vol 4 No 2 (2022): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.4.2.141-171

Abstract

Primary data was gathered from a group of stakeholders through direct interview or online chat for those who are unavailable for such direct interviews. The objective of this research is to find the root problem that occurred during the 2020 HCTS as a virtual event held by Sun Eater, followed by a proposal of alternative solutions for said problems. The data collection is done with a qualitative research manner through the help of in-depth interviews with 2020 HCTS event personnels. The main problem was found to be “The lack of human resource skills in conducting an online event” by using the Severity and Urgency Matrix theory. The conceptual approach that was utilized during the construction of an alternative solution was the DMAIC, Event Management, and sub-domains knowledge of EMBOK theory.
Corellation Between Education and Football Club's Performance Irman Jayawardhana
Stupa Vol 5 No 1 (2023): Global Research on Tourism Development and Advancement (GARUDA)
Publisher : Prasetiya Mulya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/garuda.5.1.1-19

Abstract

Performance management is the tools for a sport organisation to measure their success. Previous studies have argued that a country’s success in sports is influenced by socio-economic factors that happen in that country. However, the factors that are used to determine the levels of success for football clubs are not necessarily the same, or bear the same weight. This study analyzes the influence of education in football clubs’ performance. The novelty of this work is that football clubs is treated as a business company that using measured performance indicator, cost efficiency and education as variables and determinants. Using an empirical analysis, the presented idea is to identify specific factors that raise football club’s success by means of several econometric specifications using panel data for European football clubs which playing in UEFA’s competition. It is found an evidence that education and football club’s expenditure caused to the sport performance. However, the club’s performance would be declining if it is influenced by certain part of education factor.