Claim Missing Document
Check
Articles

Found 6 Documents
Search

INTERNASIONAL JUANDA DALAM MENJEMBATANI KELUHAN KONSUMEN DI MASA PANDEMI COVID-19 Firdaus Juliansyah; Yulis Nila Sari; Renada Audri Suhariono; M. Syahrul Munir; Carlos Antonio Lopulalan; Dyva Claretta; Dian Hutami Rahmawati
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 1 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.651 KB) | DOI: 10.53866/jimi.v2i1.39

Abstract

The Covid-19 pandemic is currently a significant polemic in various countries; one of the areas affected is the aviation sector. Juanda International Airport, which is included in this sector, has not been spared the impact caused by the pandemic. Therefore, people who want to take a flight need to find out the information and requirements before leaving. There are not infrequently consumers who complain about this through social media or call centers. This study aims to determine the response and strategy given by Juanda Airport Public Relations to bridge consumer complaints. The methodology used is descriptive qualitative with taking informants using the purposive sampling method. As a reference in the research theory, the Organization-Public Relationship (OPR) consists of four dimensions: control mutuality, trust, satisfaction with a relationship, and commitment to a relationship. This study was conducted to determine Juanda Airport's attitude or public relations strategy in bridging consumer complaints during the Covid-19 pandemic. Based on the results of the study, it was found that the implementation of the activities carried out by public relations at Juanda Airport was following the OPR theory, and in responding to consumer complaints on social media, public relations always prioritized a humanist and persuasive approach, to create relationships and responses between humans, not results from robots
PERAN HUMAS JOBHUN DALAM MEMPERTAHANKAN EKSISTENSI DI TENGAH PERSAINGAN PADA MASA PANDEMI Nur Auwaliyah Amin; Marisa Novita Angelin Dalima; Nanda Rachma Dewi; Syafira Aurell Irma Putri; Silvia Ika Aristin; Dyva Claretta; Dian Hutami Rahmawati
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 2 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v2i2.70

Abstract

This pandemic has brought changes to many businesses, one of which is how start up business grows in number. Jobhun which was originally the only startup platform in the field of skills development in Surabaya, now has many competitors. In addition, Jobhun's existence will also be threatened if Jobhun is not able to face startup competition in this pandemic era. Hence, companies need a public relations team to deal with the very tight competition between startup companies. How a company deals with some issues reflects the quality of their Public Relations. With this background, the purpose of this research is to investigate the strategy performed by Jobhun Public Relations in facing competition and maintaining existence during the covid19 pandemic. The type of this research is qualitative research with its methodology to collect the data is in-depth interview. The participant of this study is Jobhun's public relations and marketing team. The result of this study shows that to face Public Relations competition, not only they conduct online skills training classes, but they also collaborate with Mentors, company HRD, student organizations, partnerships and also competitors. In this collaboration, they create content which is then consulted to Jobhun’s marketing team. In order to maintain its existence, Jobhun continues to innovate and open internships. The conclusion of this research shows that the strategy they use is effective which is indicated by the increase in their income and followers of social media.
Etnografi Virtual Perilaku Impulsive Buying Remaja Muslimah Penggemar K-Pop di Surabaya Yustika Okta Khelsea; Didiek Tranggono; Dyva Claretta; Zainal Abidin Achmad
Jurnal Komunikasi Islam Vol. 11 No. 2 (2021): December
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5062.229 KB) | DOI: 10.15642/jki.2021.11.2.264-289

Abstract

This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans' behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their under­standing about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to informa­tion and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.
Analysis of KFC's Strategy in Dealing with Pork Content Issues (Qualitative Descriptive Study on the Operational Teams at KFC Outlets in Surabaya-Sidoarjo) Yahezkiel Ivandro; Fransiska Nikola; Alfian Affandi; Carissa Emilyana; Monica Karenina; Dyva Claretta; Dian Hutami Rahmawati
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 3, No 1 (2022): Januari
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v3i1.484

Abstract

A company can use issue management theory as a solution to overcome problems in the form of negative issues. Last August, KFC was hit by the issue of pork in its food content. This study discusses how KFC designs strategies to address these issues. This strategy also includes how issue management is implemented by KFC. This research uses qualitative methods with data collection techniques of interviews and supported by literature review. To determine the research informants, the researchers chose the Operational Teams at KFC Outlets in Surabaya-Sidoarjo with the consideration they understood the issue from both sides, both from the KFC side and from the consumers. The result of this study is that KFC rejects all issues that say its food contains pork. KFC has also carried out the issue management stage by clarifying the rumors and strengthened by a statement from the MUI and a halal certificate.
The Role of Marketing Public Relations Strategy in Dealing with The Impact of PPKM Okta Annisa Kusumawardhani; Cindi Purnama Sari; Morelynte Dovena Remeng; Dyva Claretta; Dian Hutami Rahmawati
MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi Vol 3, No 1 (2022): Januari
Publisher : Politeknik Negeri Media Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46961/mediasi.v3i1.487

Abstract

International Cultural Center (ICC) Pandaan is one of the resorts and tourist attractions located in Pandaan, East Java. As a resort and tourist attraction, ICC Pandaan has goals to be achieved and the value of benefits provided to its visitors. However, with the Covid-19 pandemic, ICC Pandaan experienced a decrease in the number of visitors, so ICC implemented a strategy to survive during this pandemic. This research is a qualitative descriptive study with data collection techniques conducted through interviews and observations. The result of this research is that ICC Pandaan applies the Three Ways Strategy concept which is carried out effectively by seeking to give messages to the audience by starting to dive into the digital realm, where there has been a rapid increase during the pandemic.
Etnografi virtual kritik satire video YouTube’s Got Talent di kanal Skinnyindonesian24 Razanah Mutiara Rysan; Syifa Syarifah Alamiyah; Dyva Claretta; Zainal Abidin Achmad
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 10 No 2 (2021): September 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/translitera.v10i2.1594

Abstract

The declining quality of YouTube content created by content creators in Indonesia has received satirical criticism by Skinnyindonesian24 by viewing three video series entitled YouTube's Got Talent. This study aims to analyze the types of satire criticism on the three videos and explore the pros and cons of the quality of satire criticism from Skinnyindonesian24 subscribers. This qualitative research uses a virtual ethnographic approach by virtually interviewing five informants, namely Fadlilah Nur Ramdani or @fdlh.rmdn, Ilham Pratama Rysan or @ilhampratamar, Salsabila Hanifah or @chacash, Wahyu Zulfi or @wahyuss, and Aisyah Ramadhani or @aisyahajagt. In addition, the researchers were involved in a participatory virtual chat through the comment’s column on the Skinnyindonesian24 Youtube account. The satire content on Youtube's Got Talent video shows that YouTube's program culture is like a TV show that contains 'gimmicks' and 'settings' that deceive the audience for the benefit of the content creators. YouTube has experienced the stereotype of content creators with beautiful faces and beautiful bodies. YouTube viewers are more interested in content that is not important but fun, content with dramatic effects, or sexual things. This study concludes that the satire criticism in Youtube's Got Talent video follows the current conditions of the YouTube world in Indonesia. Skinnyindonesian24 provides education to YouTube content creators in Indonesia to create more quality content and not just achieve the number of viewers and subscribers.