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Journal : CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia

INTERNASIONAL JUANDA DALAM MENJEMBATANI KELUHAN KONSUMEN DI MASA PANDEMI COVID-19 Firdaus Juliansyah; Yulis Nila Sari; Renada Audri Suhariono; M. Syahrul Munir; Carlos Antonio Lopulalan; Dyva Claretta; Dian Hutami Rahmawati
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 1 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.651 KB) | DOI: 10.53866/jimi.v2i1.39

Abstract

The Covid-19 pandemic is currently a significant polemic in various countries; one of the areas affected is the aviation sector. Juanda International Airport, which is included in this sector, has not been spared the impact caused by the pandemic. Therefore, people who want to take a flight need to find out the information and requirements before leaving. There are not infrequently consumers who complain about this through social media or call centers. This study aims to determine the response and strategy given by Juanda Airport Public Relations to bridge consumer complaints. The methodology used is descriptive qualitative with taking informants using the purposive sampling method. As a reference in the research theory, the Organization-Public Relationship (OPR) consists of four dimensions: control mutuality, trust, satisfaction with a relationship, and commitment to a relationship. This study was conducted to determine Juanda Airport's attitude or public relations strategy in bridging consumer complaints during the Covid-19 pandemic. Based on the results of the study, it was found that the implementation of the activities carried out by public relations at Juanda Airport was following the OPR theory, and in responding to consumer complaints on social media, public relations always prioritized a humanist and persuasive approach, to create relationships and responses between humans, not results from robots
PERAN HUMAS JOBHUN DALAM MEMPERTAHANKAN EKSISTENSI DI TENGAH PERSAINGAN PADA MASA PANDEMI Nur Auwaliyah Amin; Marisa Novita Angelin Dalima; Nanda Rachma Dewi; Syafira Aurell Irma Putri; Silvia Ika Aristin; Dyva Claretta; Dian Hutami Rahmawati
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 2 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v2i2.70

Abstract

This pandemic has brought changes to many businesses, one of which is how start up business grows in number. Jobhun which was originally the only startup platform in the field of skills development in Surabaya, now has many competitors. In addition, Jobhun's existence will also be threatened if Jobhun is not able to face startup competition in this pandemic era. Hence, companies need a public relations team to deal with the very tight competition between startup companies. How a company deals with some issues reflects the quality of their Public Relations. With this background, the purpose of this research is to investigate the strategy performed by Jobhun Public Relations in facing competition and maintaining existence during the covid19 pandemic. The type of this research is qualitative research with its methodology to collect the data is in-depth interview. The participant of this study is Jobhun's public relations and marketing team. The result of this study shows that to face Public Relations competition, not only they conduct online skills training classes, but they also collaborate with Mentors, company HRD, student organizations, partnerships and also competitors. In this collaboration, they create content which is then consulted to Jobhun’s marketing team. In order to maintain its existence, Jobhun continues to innovate and open internships. The conclusion of this research shows that the strategy they use is effective which is indicated by the increase in their income and followers of social media.