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Dyva Claretta
Progdi Ilmu Komunikasi FISIP UPN Veteran Jawa Timur
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Televisi Swasta Jawa Timur dan Kuantitas Program Bermuatan Lokal : Studi Kasus Televisi Lokal di Surabaya Claretta, MSi, Dra. Dyva
Jurnal Ilmu Komunikasi Vol 2, No 2 (2010): Jurnal Ilmu Komunikasi
Publisher : Progdi Ilmu Komunikasi FISIP UPN Veteran Jatim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keluhan utama  TV lokal adalah tentang keberadaan Lembaga Penyiaran Televisi Lokal yang kurang bisa bersaing dengan dengan televisi nasional. Hal tersebut didukung oleh data dari  AGB Nielson tentang prilaku khalayak menonton TV lokal hanya 11%.Artinya kesempatan TV lokal untuk menarik penonton lokal hanya 10% dari 100%  program siaran nasional.Sehingga pembagian kue iklan alih alih tetap bermuara di pusat Ibu kota provinsi. Temuan AGB Nielson ini seolah menjadi “momok” bagi TV lokal yang merasa mereka dirugikan. Akibatnya mereka berdalih bahwa ini semua karena hasil riset dengan metode kuantitatif inilah yang menyebabkan mereka tidak kebagian kue iklan sehinngga kurang bisa memproduksi progam lokal dan ketersediaan SDM yang kurang handal. Keberagaman program acara televisi swasta Surabaya sudah dipenuhi oleh 3 televisi yaitu Arek TV, BC TV dan MHTV, dimana ke 3 televisi ini mampu memproduksi program acaranya sendiri dan benar-benar mengakat kearifan budaya  lokal Surabaya. Tetapi pada 4 televisi yang lain yaitu MNTV,SCTV,RCTI dan TV ONE belum mampu menyediakan program acara yang merupakan kebutuhan masyarakat Surabaya. Hal itu disebabkan menurut nara sumber dari masing-masing lembaga penyiaran tersebut, membutuhkan biaya produksi yang cukup besar.
POLA KOMUNIKASI ORANG TUA DENGAN REMAJA YANG MELAKUKAN PERNIKAHAN DINI SAAT PANDEMI DI KABUPATEN KEDIRI Pramesti, Anisa Dwi; Claretta, Dyva
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 7, No 1 (2022): Edisi Januari
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (46.498 KB) | DOI: 10.52423/jikuho.v7i1.22484

Abstract

Komunikasi tentu terjadi dalam setiap keluarga. Komunikasi keluarga dan komunikasi antar pribadi yang terjalin dengan baik akan mempengaruhi individu dalam menjalani kehidupan di lingkungan masyarakat. Bentuk pengasuhan orang tua kepada anak dapat dipengaruhi oleh bagaimana pola komunikasi yang terbentuk.. Pada masa pandemi yang berdampak pada semua bidang menjadikan sebuah permasalahan baru bagi masyarakat. Penelitian ini dilakukan karena adanya kenaikan pernikahan dini yang signifikan sebanyak 100 persen di Kabupaten Kediri ketika pandemi Covid 19.  Tujuan dari penelitian ini yaitu untuk mengetahui pola komunikasi antara orang tua dengan remaja yang melakukan pernikahan dini saat pandemi di Kabupaten Kediri. Penelitian ini menggunakan metode kualitatif deskriptif. Teknik pengumpulan data menggunakan wawancara mendalam. Teori yang digunakan yaitu pola komunikasi menurut Braumrind dan juga teori atribusi. Hasil penelitian menunjukkan bahwa penerapan pola komunikasi authoritarian (otoriter) terjadi pada anak remaja yang melakukan pernikahan dini akibat perjodohan yang dilakukan oleh orang tuanya. Sedangkan penerapan pola komunikasi permissive (membebaskan) terjadi pada pernikahan dini yang dilakukan anak remaja yang disebabkan kehamilan diluar nikah akibat kurangnya pengawasan orang tua serta anak yang tidak melanjutkan pendidikan ke jenjang yang lebih tinggi sehingga memutuskan untuk melakukan pernikahan dini akibat keinginan dan keputusan dirinya sendiri. Kata Kunci : Pola Komunikasi, Pernikahan Dini, Pandemi Covid 19
Sosial Media Marketing : Peluang & Tantangan bagi UMKM Lokal Di Masa Pandemi Covid-19 Heidy Arviani; Dyva Claretta; Kusnarto Kusnarto; Nisrina Delinda; Savira Izzaanti
JURNAL SIMBOLIKA: Research and Learning in Communication Study (E-Journal) Vol 7, No 1 (2021): JURNAL SIMBOLIKA APRIL
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/simbollika.v7i1.4356

Abstract

Pandemi Covid-19 sangat berpengaruh dalam perekonomian Indonesia pada tahun 2020 termasuk Usaha Menengah Kecil dan Mikro (UMKM). Untuk mensiasatinya, para pelaku UMKM melakukan pemasaran online menggunakan sosial media yang mampu menjangkau pasar yang lebih luas dengan biaya operasional yang minim. Tujuan dalam penelitian ini adalah Bagaimana respon dan pengalaman pelaku UMKM lokal dalam penerapan Sosial Media Marketing. Metode penelitian yang digunakan deskriptif kualitatif dengan teknik pengambilan data melalui wawancara. Hasil penelitian bahwa sebagian besar para pelaku UMKM merupakan generasi X dengan tahun kelahiran 1965-1980 berlatar belakang pendidikan yang rendah cenderung kesulitan menyesuaikan diri dengan teknologi khususnya pada masa pandemi Covid-19 yang mengharuskan segala sesuatu serba online. Mereka tidak memiliki skill desain dan tidak mengerti bagaimana teknik foto produk yang menarik dan memiliki nilai jual. Kesimpulan penelitian ini para pelaku UMKM merupakan generasi X kesulitan untuk belajar menyesuaikan diri dengan teknologi khususnya pada masa pandemi Covid-19 yang mengharuskan segala sesuatu serba online.
Pendampingan Ibu pada Anak Dalam Penggunaan Internet Dyva Claretta; Irwan Dwi Arianto
Jurnal Ilmu Komunikasi Vol 16, No 2 (2018)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v16i2.2689

Abstract

Pengguna internet tiga tahun terakhir telah bergeser pada usia anak dan remaja mendominasi sebagai pengguna internet terbesar. Ironisnya mereka tersebut tidak tahu resiko menggunakan internet. Sehingga banyak anak yang menjadi korban internet. Selain itu juga banyak orang tua khususnya kaum ibu yang tidak memahami internet sehingga mereka hampir tidak ada komunikasi dan control terhadap anak remajanya ketika menggunakan internet.. Sebagaimana yang telah banyak diberitakan di media massa, banyak remaja, khususnya remaja putri yang menjadi “korban” dari situs jejaring sosial ini dan banyak anak yang telah menjadi ”pecandu” internet seperti game online sehingga mengganggu kehidupan anak sekarang ini. Oleh karena itu diperlukan sebuah penelitian untuk menemukan pola pendampingan Ibu terhadap anak remajanya pada saat menggunakan internet di mana akan terus berkembang. Sehingga diharapkan anak bisa terhindar dari dampak buruk internet dan dapat menggunakan internet secara sehat. Dalam psikologi bahwa ibu berperan sebagai pendidik, pengarahan, dorongan dan pertimbangan bagi perilaku anak serta membentuk perilaku anak. Sebagaimana dikatakan dalam Computer-Mediated-Communication Theory bahwa computer telah mengubah bentuk hubungan social manusia. Hal ini membawa konsekuensi secara social dan cultural dalam kehidupan manusia. Technological Cultural Theory menyatakan bahwa teknologi akan membawa perubahan nilai dan budaya dalam kehidupan manusia. Hasil penelitian menunjukkan bahwa pendampingan Ibu pada Anak ketika menggunakan internet terdiri dari tiga aktivitas yaitu menerapkan peraturan dalam menggunakan internet, melakukan mediasi akif, dan melakukan kegiatan online bersama.
Student Perceptions of Online Learning During the Covid-19 Pandemic Marta Wijayanengtias; Dyva Claretta
Kanal: Jurnal Ilmu Komunikasi Vol 9 No 1 (2020): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/kanal.v9i1.685

Abstract

From the emergencies of COVID-19, the government made a policy of learning from home including lectures. But in its procurement, online lectures have many notes, especially from students as one of the online lecturers part. This study aims to determine the perceptions of students in Surabaya about online lectures when the COVID-19 pandemic. The Surabaya study is a research location because Surabaya is the second largest city after Jakarta which has the highest COVID-19 case in East Java Province. Researchers use the theory of Kenneth K. , Edward M. , Judy C. Pearson and Paul E. Nelson in (2008) about the stages of the process of perception, namely stimulation (sensation), attention, and interpretation. The method used is qualitative. The informants in this study were active students at the 10 best universities in East Java according to . In addition to using interview techniques, researchers also made observations on the 10 university's official social media accounts. As a result, students in Surabaya perceived that online lectures during a pandemic were good enough to reduce the spread of the corona virus. But in its implementation, students feel less satisfied with several aspects, one of which is the online learning support facilities provided by the campus such as the internet quota, even though the intensity of the assignments is greater than face-to-face lectures.
INTERNASIONAL JUANDA DALAM MENJEMBATANI KELUHAN KONSUMEN DI MASA PANDEMI COVID-19 Firdaus Juliansyah; Yulis Nila Sari; Renada Audri Suhariono; M. Syahrul Munir; Carlos Antonio Lopulalan; Dyva Claretta; Dian Hutami Rahmawati
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 1 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.651 KB) | DOI: 10.53866/jimi.v2i1.39

Abstract

The Covid-19 pandemic is currently a significant polemic in various countries; one of the areas affected is the aviation sector. Juanda International Airport, which is included in this sector, has not been spared the impact caused by the pandemic. Therefore, people who want to take a flight need to find out the information and requirements before leaving. There are not infrequently consumers who complain about this through social media or call centers. This study aims to determine the response and strategy given by Juanda Airport Public Relations to bridge consumer complaints. The methodology used is descriptive qualitative with taking informants using the purposive sampling method. As a reference in the research theory, the Organization-Public Relationship (OPR) consists of four dimensions: control mutuality, trust, satisfaction with a relationship, and commitment to a relationship. This study was conducted to determine Juanda Airport's attitude or public relations strategy in bridging consumer complaints during the Covid-19 pandemic. Based on the results of the study, it was found that the implementation of the activities carried out by public relations at Juanda Airport was following the OPR theory, and in responding to consumer complaints on social media, public relations always prioritized a humanist and persuasive approach, to create relationships and responses between humans, not results from robots
PERAN HUMAS JOBHUN DALAM MEMPERTAHANKAN EKSISTENSI DI TENGAH PERSAINGAN PADA MASA PANDEMI Nur Auwaliyah Amin; Marisa Novita Angelin Dalima; Nanda Rachma Dewi; Syafira Aurell Irma Putri; Silvia Ika Aristin; Dyva Claretta; Dian Hutami Rahmawati
Citizen : Jurnal Ilmiah Multidisiplin Indonesia Vol. 2 No. 2 (2022): CITIZEN: Jurnal Ilmiah Multidisiplin Indonesia
Publisher : DAS Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53866/jimi.v2i2.70

Abstract

This pandemic has brought changes to many businesses, one of which is how start up business grows in number. Jobhun which was originally the only startup platform in the field of skills development in Surabaya, now has many competitors. In addition, Jobhun's existence will also be threatened if Jobhun is not able to face startup competition in this pandemic era. Hence, companies need a public relations team to deal with the very tight competition between startup companies. How a company deals with some issues reflects the quality of their Public Relations. With this background, the purpose of this research is to investigate the strategy performed by Jobhun Public Relations in facing competition and maintaining existence during the covid19 pandemic. The type of this research is qualitative research with its methodology to collect the data is in-depth interview. The participant of this study is Jobhun's public relations and marketing team. The result of this study shows that to face Public Relations competition, not only they conduct online skills training classes, but they also collaborate with Mentors, company HRD, student organizations, partnerships and also competitors. In this collaboration, they create content which is then consulted to Jobhun’s marketing team. In order to maintain its existence, Jobhun continues to innovate and open internships. The conclusion of this research shows that the strategy they use is effective which is indicated by the increase in their income and followers of social media.
Etnografi Virtual Perilaku Impulsive Buying Remaja Muslimah Penggemar K-Pop di Surabaya Yustika Okta Khelsea; Didiek Tranggono; Dyva Claretta; Zainal Abidin Achmad
Jurnal Komunikasi Islam Vol. 11 No. 2 (2021): December
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah dan Komunikasi UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (5062.229 KB) | DOI: 10.15642/jki.2021.11.2.264-289

Abstract

This study examines the factors that influence teenager women Muslims (muslimah) of K-Pop fans' behavior in Surabaya regarding impulsive buying, the role of Twitter in eliciting their impulsive buying behavior, and to comprehend their under­standing about the impact of impulsive buying as well. Using a virtual ethnographic approach, the findings have revealed that that impulsive buying behavior was influenced by friendship and the convenience facilities provided by Twitter related to informa­tion and promotions about K-Pop merchandise. This gave rise to a new culture of impulsive buying. However, teenager Muslim women of K-Pop fans are actually aware that impulsive buying behavior violates religious norms. Therefore, their behavior in purchasing K-Pop merchandise is based on rational choices.
Analysis of KFC's Strategy in Dealing with Pork Content Issues (Qualitative Descriptive Study on the Operational Teams at KFC Outlets in Surabaya-Sidoarjo) Yahezkiel Ivandro; Fransiska Nikola; Alfian Affandi; Carissa Emilyana; Monica Karenina; Dyva Claretta; Dian Hutami Rahmawati

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (173.582 KB)

Abstract

A company can use issue management theory as a solution to overcome problems in the form of negative issues. Last August, KFC was hit by the issue of pork in its food content. This study discusses how KFC designs strategies to address these issues. This strategy also includes how issue management is implemented by KFC. This research uses qualitative methods with data collection techniques of interviews and supported by literature review. To determine the research informants, the researchers chose the Operational Teams at KFC Outlets in Surabaya-Sidoarjo with the consideration they understood the issue from both sides, both from the KFC side and from the consumers. The result of this study is that KFC rejects all issues that say its food contains pork. KFC has also carried out the issue management stage by clarifying the rumors and strengthened by a statement from the MUI and a halal certificate.
The Role of Marketing Public Relations Strategy in Dealing with The Impact of PPKM Okta Annisa Kusumawardhani; Cindi Purnama Sari; Morelynte Dovena Remeng; Dyva Claretta; Dian Hutami Rahmawati

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.81 KB)

Abstract

International Cultural Center (ICC) Pandaan is one of the resorts and tourist attractions located in Pandaan, East Java. As a resort and tourist attraction, ICC Pandaan has goals to be achieved and the value of benefits provided to its visitors. However, with the Covid-19 pandemic, ICC Pandaan experienced a decrease in the number of visitors, so ICC implemented a strategy to survive during this pandemic. This research is a qualitative descriptive study with data collection techniques conducted through interviews and observations. The result of this research is that ICC Pandaan applies the Three Ways Strategy concept which is carried out effectively by seeking to give messages to the audience by starting to dive into the digital realm, where there has been a rapid increase during the pandemic.
Co-Authors Achmad Reynaldi Komarullah Adillah Ratimaya Azzahro Adam Afifah Rachmania Agustian Galih Lisanto Ahimsa Adi Ahmad Zamzamy Alamiyah, Syifa Syarifah Alfian Affandi Anatia Simamora Anisa Febriani Ayu Nur Syahbani Azaria Ainun Halila Bagus Kurnia Sandy M. Beta Hanan Carissa Emilyana Carlos Antonio Lopulalan Carlos Antonio Lopulalan Cindi Purnama Sari Dian Hutami Rahmawati Dian Hutami Rahmawati Didiek Tranggono Didiek Tranggono DR. CATUR MSI SURATNOAJI Ellen Mahendra Agatha Ester Permata Putri Fadhilah Samudra Arsy Febrianti Putri Noor Wahyuni Feizal Bagoes Kusuma Ferdyanto Tantyo Nugroho Firdaus Juliansyah Fransiska Nikola Heidy Arviani Herlina Suksmawati Ika Rahmawati Irwan Dwi Arianto Juliana Nur Rachmah Khansa Maritza Khelsea, Yustika Okta Kusnarto Kusnarto Kusnarto Kusnarto Kusnarto Kusnarto Lina Yuniati M. Syahrul Munir Marisa Novita Angelin Dalima Marta Wijayanengtias Matthew Joan Bestari Methia Fani Monica Karenina Morelynte Dovena Remeng Morelynte Dovena Remeng Muhammad Budi Hariyono Muhammad Farih Fiddaroin Muhammad Viqri Mukhammad Shobri Kamil Nada Fitra Nabila Nanda Rachma Dewi Nella Linggar Adji Nisrina Delinda Novelia Radista Akbar Gaeni Nur Auwaliyah Amin Okta Annisa Kusumawardhani Pedro Renardo Naibaho Pramesti, Anisa Dwi Prameswari Oktaviaginta Wibowo Putriana Puspitasari Rahadyan Haryo Guritno Razanah Mutiara Rysan Renada Audri Suhariono Rhae Ayu Fardani Rosalinda Manullang Salshabilla Permata Sandra Berliana Savira Izzaanti Shabrina Rahmadita Budisusila Shafira Amelia Salsabila Shafira, Salsabila Shintiya Gebi Fitriya Silalahi, Theressia Sunday Silvia Ika Aristin Suksmawati, Herlina - Sumardjijati Syafira Aurell Irma Putri Talitha Pandya Thania Putri Moeksim Tuffahati, Skha Titan Winih Mega Handika Yahezkiel Ivandro Yuli Candrasari Yulis Nila Sari Yustika Okta Khelsea Zainal Abidin Achmad Zuhri, Saifuddin