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PENGARUH BIAYA PROMOSI TERHADAP PENINGKATAN JUMLAH MURID DI SEMPOA SIP SUMUT DAN ACEH IVONE .; TRIANY WONGNUR; ARWIN .; LISA .; ELSERRA SIEMIN CIAMAS
JURNAL ILMIAH SIMANTEK Vol 3 No 2 (2019): JURNAL ILMIAH SIMANTEK
Publisher : LP2MTBM MAKARIOZ

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Abstract

Formal education is a structured and tiered education pathway which consists of basic education, secondary education, andhigher education. Non-formal education is an education pathway out of formal education that can be implemented in astructured and tiered way. While, informal education is the path of family and environmental education (Law No. 20 of 2003).The formulation of the problem in this study is "Is there any influence on the promotional cost towards the increasing numberof students at Sempoa SIP North Sumatra and Aceh?". The purpose of this study was to determine the effect of promotionalcosts towards the increasing number of students at Sempoa SIP North Sumatra and Aceh. The method used in this study isa quantitative associative method that aims to measure the effect of independent variables on the dependent variable. Datacollection is done through documentation studies. From the results of this study note that the independent variable (thepromotional costs) and the dependent variable (the increasing number of students) have a very strong relationship. This canbe seen from the calculation of the correlation coefficient which has a value of r = 0.894. The conclusion of this study isbased on the hypothesis test obtained comparisons of t arithmetic> t table (4.472> 3.364). Thus, the promotional costsincurred by companies with the increasing number of students have a strong and positive relationship.
ON THE JOB TRAINING DAN OFF THE JOB TRAINING KARYAWAN PT. AMIR HASAN MEDAN DEWI ANGGRAINI; DENNIUS .; ARWIN .; ELSERRA SIEMIN CIAMAS; WILINNY .
JURNAL ILMIAH KOHESI Vol 3 No 1 (2019): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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The objective of research is to known employee training at PT. Amir Hasan Medan. The Grand Theory in this research usingTriton theory (2010:107) explain that human resource training base on the place of execution can be classified into : on thejob training and off the job training. This research using descriptive qualitative research method. Data collection methodcollected by Structure Interview. Meanwhile, data analysis method using Miles and Huberman Method, consisting of datareduction, data display, and conclution drawing / verification. The conclution of research shown employee training thatapplied in PT Amir Hasan Medan, covers : On the job training which is Direct Practice and Off the job training wich isLecture. Direct Practice method apply for the new employee. The new employees will be supervised by the senior employeein two until three weeks for them to learn that new jobs. Lecture training method that held on a class meeting and for theSales Division only. In this class meeting, lead by a Manager or a Head of Sales division that give the tecniques ofmarketing such as communication tecnique, Custommer approching tecnique, closing deal tecnique, and ect. Theparticipant of this training is an Employee that the Sales was decreasing, this apply for once in a month.
ANALISIS MOTIVASI KERJA KARYAWAN BAGIAN PEMASARAN PT. GLOBAL MITRA PRIMA NGAJUDIN NUGROHO; EFFENDI CHUA; ARWIN .; WONG PONG HAN; WILINNY .
JURNAL ILMIAH KOHESI Vol 3 No 3 (2019): JURNAL ILMIAH KOHESI
Publisher : LP2MTBM MAKARIOZ

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Abstract

The objective of this research is to analyze the motivation method applied on Marketing Staff at PT Global Mitra Prima,Medan. The research method using descriptive qualitative, data collection method using structure interview, and samplingtechnique are using purposive sampling. The result of this research conclude the marketing staff at PT Global Mitra Primastated that they rarely get compliment, promotion, pay hike from leader of the company. Marketing staff at PT Global MitraPrima also says that facilities provided by the company really help them in doing their jobs, the enviroment in the company isvery comfortable, their co-worker attitude very good in this company. They have a good relationship as a colleague in thecompany. The company also providde the complete facilities such as Car for company needs, computer, air conditioner, thecomplete stationary, table and chair, printer, photocopy machine, and wi-fi.