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IMPLEMENTATION OF DIGITAL MARKETING OF OM BEWOK COFFEE SHOP IN BRANDING ROBUSTA LOCAL COFFEE NATIVE TO BANTEN: IMPLEMENTASI PEMASARAN DIGITAL KEDAI KOPI OM BEWOK DALAM MEM-BRANDING KOPI LOKAL ROBUSTA ASLI BANTEN Hafidz Hanafiah; Rendra Prasetya
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 1 No. 1 (2021): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v1i1.2

Abstract

Industrial Era 4.0 has passed; it's time to adapt to society 5.0, where people use technology with a digital role as an unavoidable interaction. One of them is the coffee shop business, which began to be loved by coffee lovers or coffeeholic. The RACE framework and the AIDA Model aim to attract consumers. Like om bewok coffee shop that takes the theme of Banten coffee as a source of coffee that comes from the local, this shop has a message that Banten coffee turns out to exist in some places, although not all of them exist. Om bewok coffee shop has a distinctive logo and strong branding with the help of digital marketing. Qualitative research by conducting observations and interviews and literature studies on research objects in coffee shops om bewok. The results showed that om bewok coffee shop business has been running for two years by lifting coffee from its own area. As one of the coffee shop startups in Serang City, this shop uses the help of digital technology in branding and promoting its products and starting from the use of Google Business, WhatsApp Business, Social Media, email, website, Youtube. For delivery and order problems, you can order through GoFood or Grab and pay with a digital wallet or COD. They are collaborating with serang city government in terms of the legality of business license, Halal, p-IRT. As well as synergizing with coffee farmers, other coffee shop partners, as well as building relationships with youth communities in Serang City. Lastly, cooperate with Baznas related to the distribution of zakat with the help of QRIS or barcode. So powerful is digital marketing to build a relationship that is quite extensive
RKETING FOOD MARKETING STRATEGY TALAS BENENG KHAS PANDEGLANG DISTRICT Suhandi Suhandi; Hafidz Hanafiah; Pramudi Harsono
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 2: Oktober 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v10i2.2875

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran makanan tradisional keripik talas beneng khas Kabupaten Pandeglang.Karena selama ini para pelaku usaha keripik talas beneng yang ada di kabupaten Pandeglang masih kesulitan dalam proses pemasaran produknya.Metode yang di gunakan adalah analisis SWOT dengan kekuatan,kelemahan,peluang dan ancaman dari produk keripik talas beneng itu sendiri.Hasil dari penelitian ini menunjukan bahwa proses pemasaran produk keripik talas beneng belum maksimal di Kabupaten Pandeglang.Dengan demikian perlu adanya penerapan bauran pemasaran yaitu : Produk,Harga,Promosi dan Tempat,diharapakan dengan penerpan bauran pemasaran tersebut bisa meningkatkan penjulalan produk keripik talas beneng yang merupakan makanan khas Kabupaten Pandeglang.
STRATEGI PEMASARAN NEW DEVELOPMENT PRODUCT (NDP) PADA PERUSAHAAN JASA PEST CONTROL (PCO) DALAM MENGHADAPI WABAH COVID-19 Hafidz Hanafiah; Ahmad Mulyani; Hadi Kurniawanto
Jurnal Bina Bangsa Ekonomika Vol. 13 No. 2 (2020): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.229 KB) | DOI: 10.46306/jbbe.v13i2.44

Abstract

Pengembangan produk baru bisa menjadi alternatif strategi bisnis bagi kelangsungan hidup perusahaan serta erat kaitannya dengan keberhasilan suatu perusahaan dalam usaha meningkatkan penjualannya. Dengan melakukan pengembangan produk baru, maka peluang perusahaan untuk mendapatkan pelanggan baru semakin berpeluang. Apalagi untuk perusahaan jasa yang kian terus berkembang sehingga diperlukan inovasi dalam menghadapi persaingan dengan kompetitor agar pelanggan tetap setia. Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan proses pengembangan produk baru yang dilakukan perusahaan jasa Pest Control dalam rangka menghadapi situasi khususnya wabah Covid-19. Permasalahan yang dihadapi perusahaan jasa Pest Control dalam kondisi sekarang bagaimana bertahan di tengah wabah Covid-19 yang makin menyebar di wilayah Indonesia. Mulai dari permasalahan Work from Home yang menyebabkan sebagian pelanggan memutuskan kontrak kerja karena anjuran pemerintah untuk #stayathome atau #diamdirumahsaja. Untuk itu perusahaan jasa Pest Control harus dapat mengantisipasi keadaan ini, apabila perusahaan jasa Pest Control kurang peka terhadap kondisi ini akan menimbulkan pengaruh yang kurang baik terhadap produk dan jasa yang sudah ada selama ini, sehingga perlu bagi perusahaan jasa Pest Control untuk mengembangkan produknya baik jasa maupun barang sesuai dengan kebutuhan sekarang. Metode dalam penelitian ini mencakup proses pengembangan produk baru baik barang maupun jasa yang dilakukan oleh perusahaan jasa Pest Control, sumber data yang digunakan adalah data primer melalui wawancara secara video call dengan informan yang dianggap berkompeten dalam menjawab pertanyaan dan serta data sekunder berupa data yang diperoleh dan dikumpulkan dari perusahaan jasa Pest Control Cibinong Bogor berupa informasi yang berkaitan dengan penelitian ini, seperti profil perusahaan, target dan realisasi penjualan, daftar produk beserta harga satuannya dan data lain yang relevan dengan penelitian ini. Hasil penelitian menunjukkan bahwa perusahaan jasa Pest Control yang bertahan jasa regular yaitu hotel, gudang, dan restoran, serta mengembangkan produk jasa dan barang secara bersamaan. Di dalam pelaksanaan pengembangan produk baru, perusahaan jasa Pest Control melakukan modifikasi produk jasa sesuai dengan wabah yang berkembang serta produk barang seperti hand sanitizer, spray desinfektan, alat perlindungan diri untuk kesehatan. Sedangkan untuk jasa skala personal atau rumahan dengan konsep jasa pembersihan rumah plus desinfektan dan fogging
PENGEMBANGAN UMKM BONTOT SALMINAH SEBAGAI KULINER KHAS KOTA SERANG MENUJU ERA INDUSTRI 5.0 Hadi Kurniawanto; Hafidz Hanafiah; Ardi Hidayat
Jurnal Abdimas Bina Bangsa Vol. 1 No. 1 (2020): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.342 KB) | DOI: 10.46306/jabb.v1i1.8

Abstract

Bontot Salminah yang merupakan salah satu kuliner khas Kota Serang. Seiring perkembangan jaman serta menghadapi era industri 5.0, Bontot Salminah masih saja memasarkan produknya secara offline. Metode Penelitian menggunakan deskriptif kualitatif dengan melakukan pendekatan rasionalistik. Pengumpulan data didapat dari eksplorasi informasi dari berbagai sumber. startegi yang optimal untuk Bontot Salminah dalam menyongsong era industri 5.0, yaitu dengan menggunakan Sosial Media Marketing dan Toko Online. Kedua opsi tersebut dirasakan cukup melihat kondisi sekarang mengingat internal Bontot Salminah baik dari segi teknologi, SDM, serta modal menyesuaikan keuangan dari pengelola Bontot Salminah. pengembangan produk Bontot Salminah melakukan label dan kemasan yang menarik (baik dari nama, gambar, ukuran bontot dan desain kemasan) dengan baik. Pemasaran online oleh Bontot Salminah dilakukan melalui Jejaring Sosoal baik Facebook dan Instagram serta masuk ke market place toko online. Karena diyakini sangat efektif mendorong pemasaran. Serta dibuatkan testimoni baik gambar maupun video yang di upload via Youtube
ANALYSIS OF COFFEE SHOP MARKETING STRATEGY OM BEWOK: ANALISIS STRATEGI PEMASARAN KEDAI KOPI OM BEWOK Muhammad Ridwan; Hafidz Hanafiah
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 1 No. 3 (2021): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v1i3.37

Abstract

Along with the level of competition in the world of marketing, business people began to carry out their business strategies. One of them is marketing strategy which is overall business planning and strategy in turning prospective customers into customers. Coffee shop is a culinary business that is trending and loved by the community today. The emergence of several coffee shops both local shops and franchisecoffeeshops, did not discourage the business of this coffee shop increased. One of them is om bewok coffee shop located in Serang City. This research aims to analyze the marketing strategy of Om Bewok Coffee Shop. The research methods used are carried out qualitatively with analysis of 3C(Company, Competitor, Costumer), SWOT (Strength, Weakness, Opportunity, Threat), STP(Segmentation, Targeting, Positioning),and 4P (Price,Product, Place, Promotion). The results of the study concluded that Om Bewok Coffee Shop has carried out marketing strategies with consistent and commitment, in the future should be done the development of marketing strategies with digital technology adaptation
RT ADMINISTRATIVE GOVERNANCE ASSISTANCE. 02/027 TGA HOUSING BLOCK GM IN THE ERA OF DIGITALIZATION: PENDAMPINGAN TATA KELOLA ADMINISTRASI RT. 02/027 PERUMAHAN TGA BLOK GM DI ERA DIGITALISASI Hafidz Hanafiah; Budi Susanto
Indonesian Journal of Engagement, Community Services, Empowerment and Development Vol. 2 No. 2 (2022): Indonesian Journal of Engagement, Community Services, Empowerment and Developme
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijecsed.v2i2.67

Abstract

Rukun Tetangga is in coordination with the Rukun Warga and part of the village or village. The technical implementation of the RT is in charge of bridging agencies or organizations outside other external RTs that have the legality of the village or village. Related to administrative governance RT often faces the problem of archives that can only be accessed on one technological tool such as a laptop or computer, this makes the management and governance process long, especially when the management is outside the residential area of the complex. Along with the development of the digital era, administrative governance and archives of Rukun Tetangga can use Google Drive and QR-Code. In the implementation of PKM this time, an analysis was carried out first on housing problems, especially complex houses, then socialization, then assistance and implementation in the RT area. 002 Housing Taman Graha Asri Block Graha Minimalist in Serang City. As for the results that can be a benefit for the RT management. 002 is can be done anywhere, anytime, without the administrator having to meet often because of their respective busy lives. This makes it easier for the management to manage the administration of the RT.002 residents
MEASURING SERVICE QUALITY USING THE SERVQUAL METHOD AND ITS IMPLICATIONS FOR CORPORATE BRANDING OF PT. PROLAB MEDIKA SERANG CITY: PENGUKURAN KUALITAS PELAYANAN MENGGUNAKAN METODE SERVQUAL SERTA IMPLIKASINYA TERHADAP CORPORATE BRANDING PT. PROLAB MEDIKA KOTA SERANG Hafidz Hanafiah
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 2 No. 2 (2022): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v2i2.72

Abstract

In this study, it used Mix-Methods, which is a combination of quantitative and qualitative. Quantitative measurement of service quality using the Service Quality or SERVQUAL method, while the implications for corporate branding use qualitative. The results showed that customer satisfaction about service quality was still below 80% or 75.90%. The numbers that need to be improved again in the future for the sustainability of corporate branding in the customer perspective
SOSIALISASI BIDANG HUKUM DENGAN TEMA SEMINAR MEMBANGUN KESADARAN KRITIS TERHADAP PELECEHAN SEKSUAL Juhandi Juhandi; Hafidz Hanafiah; Mistia Mistia; Namira Melliyani K.; Dine Novianti; Zakia Khaulania; Sonya Gabriel; Sela Vinalia
Indonesian Collaboration Journal of Community Services Vol. 2 No. 3 (2022): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/icjcs.v2i3.85

Abstract

Sexual harassment is any unwanted sexual act, a request to perform a sexual act, an oral or physical act or a gesture of a sexual nature or any other behavior of a sexual nature that makes a person feel offended, humiliated and or intimidated, thus creating an environment that is intimidating, hostile or disrespectful. The core definition of sexual harassment is something undesirable. In the following PKM assistance related to the legal field where a socialization seminar on sexual harassment was conducted. This seminar was held in Bojong Village, Bojong District, Pandeglang Regency, which was conducted by KKM Group 61 of Bina Bangsa University in 2022. This seminar was attended by invitees, the surrounding community, and village officials in the Bojong Village environment. The purpose of legal socialization with the theme of sexual harassment aims to find out if residents in the neighborhood experience unwanted things. Moreover, the Bojong Village area has a number of poverty and unemployment that can lead to criminal matters. As a result of the conclusion of the seminar, participants who attended were able to find out what things should be done if this happened, then what laws related to the incident on the victim and the perpetrator, as well as how to reduce the trauma effect of the victim of sexual abuse
Literature Review: Analisis Faktor yang Mempengaruhi Keputusan Pembelian, Kualitas Produk dan Harga Kompetitif Yogi Nurfauzi; Habel Taime; Hafidz Hanafiah; Muhammad Yusuf; Muhammad Asir
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 1 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i1.1246

Abstract

Kualitas produk adalah kombinasi dari properti dan karakteristik yang menentukan sejauh mana output dapat memenuhi prasyarat kebutuhan pelanggan. Tujuan penelitian ini adalah untuk menganalisis factor yang mempengaruhi keputusan pembelian, kualitas produk dan harga kompetitif. Artikel ilmiah ini ditulis dengan menggunakan metode kualitatif, studi kepustakaan, dan penelitian kepustakaan. Mengkaji buku-buku sastra yang sesuai dengan teori yang sedang dibahas, khususnya dalam konteks Manajemen Strategis. Ini termasuk melihat artikel ilmiah yang dihormati dan artikel ilmiah yang kurang dihormati dari jurnal. Mendeley dan Google Scholar berfungsi sebagai sumber untuk semua artikel ilmiah. Berdasarkan pembahasan pada artikel ini maka dapat disimpulkan bahwa (1) Kualitas produk berpengaruh positif signifikan terhadap keputusan pembelian (2) Harga berpengaruh positif signifikan terhadap keputusan pembelian. Kata Kunci: Keputusan Pembelian, Kualitas Produk, Harga Kompetitif