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Implementation Of Marketing Strategies In Increasing Sales Volume Andi Haslindah; Aminuddin Hamdat; Mora; Hafidz Hanafiah
International Journal of Science, Technology & Management Vol. 2 No. 5 (2021): September 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.299

Abstract

Marketing strategy is the means to communicate company goals with the direction to be taken to achieve goals to stakeholders or parties who have decisions in the company. So as the marketing strategy is a very important value to be applied by service and non-service companies to remain competitive.The purpose of this study was to identify and understand the implementation of marketing strategies in manufacturing companies. The method used in this research is descriptive qualitative with the type of case study research on the object of research using the methods of observation, interviews, and documentation. While the data analysis technique using the SWOT analysis technique (Strength, Weakness, Opportunity, Threat).The results showed that through the EFAS (External Strategic Factor Analysis Summary) analysis, a total score of 2.95 was obtained and the IFAS (Internal Strategic Factor Analysis Summary) analysis obtained a total score of 2.25. This strategy focuses on efforts to maintain the capabilities of the company and use them to seize the opportunities that exist. Market penetration and product development are strategies that are usually applied by companies in this position.
Perbandingan Kualitas Produk Sayur dan Buah pada Pasar Tradisional dan Pasar Modern di Kota Serang dalam Penerapan Strategi Pamasaran Khaeruman Khaeruman; Hafidz Hanafiah
Majalah Ilmiah Bijak Vol 16, No 2: September 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.033 KB) | DOI: 10.31334/bijak.v16i2.513

Abstract

Agricultural products are types of products that have disadvantages, among others: perishable and short shelf life, especially for horticulture. These weaknesses cause horticultural products to require special treatment from pre-harvest to post-harvest so that the quality does not decrease. A decrease in product quality will affect its sale value in the market. However, special handling requires additional costs, so the amount of post-harvest handling must also consider the demand of the buyer.This research aims to find out and understand the best storage treatment for fruits and vegetables to maintain the physical condition of the products and marketing strategies in traditional and modern markets.Based on the results of research shows that most of the people of Serang City tend to prefer shopping in traditional markets, but most also choose to shop in traditional and modern markets, in their opinion it can be concluded that if they shop at traditional markets they can bargain from prices that have been set and they can also directly, whereas if in the modern market they can only see the prices available on the desired goods.
PENGEMBANGAN UMKM BONTOT SALMINAH SEBAGAI KULINER KHAS KOTA SERANG MENUJU ERA INDUSTRI 5.0 Hadi Kurniawanto; Hafidz Hanafiah; Ardi Hidayat
Jurnal Abdimas Bina Bangsa Vol. 1 No. 1 (2020): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (526.342 KB) | DOI: 10.46306/jabb.v1i1.8

Abstract

Bontot Salminah yang merupakan salah satu kuliner khas Kota Serang. Seiring perkembangan jaman serta menghadapi era industri 5.0, Bontot Salminah masih saja memasarkan produknya secara offline. Metode Penelitian menggunakan deskriptif kualitatif dengan melakukan pendekatan rasionalistik. Pengumpulan data didapat dari eksplorasi informasi dari berbagai sumber. startegi yang optimal untuk Bontot Salminah dalam menyongsong era industri 5.0, yaitu dengan menggunakan Sosial Media Marketing dan Toko Online. Kedua opsi tersebut dirasakan cukup melihat kondisi sekarang mengingat internal Bontot Salminah baik dari segi teknologi, SDM, serta modal menyesuaikan keuangan dari pengelola Bontot Salminah. pengembangan produk Bontot Salminah melakukan label dan kemasan yang menarik (baik dari nama, gambar, ukuran bontot dan desain kemasan) dengan baik. Pemasaran online oleh Bontot Salminah dilakukan melalui Jejaring Sosoal baik Facebook dan Instagram serta masuk ke market place toko online. Karena diyakini sangat efektif mendorong pemasaran. Serta dibuatkan testimoni baik gambar maupun video yang di upload via Youtube
RKETING FOOD MARKETING STRATEGY TALAS BENENG KHAS PANDEGLANG DISTRICT Suhandi Suhandi; Hafidz Hanafiah; Pramudi Harsono
JURISMA : Jurnal Riset Bisnis & Manajemen Vol 10 No 2: Oktober 2020
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v10i2.2875

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran makanan tradisional keripik talas beneng khas Kabupaten Pandeglang.Karena selama ini para pelaku usaha keripik talas beneng yang ada di kabupaten Pandeglang masih kesulitan dalam proses pemasaran produknya.Metode yang di gunakan adalah analisis SWOT dengan kekuatan,kelemahan,peluang dan ancaman dari produk keripik talas beneng itu sendiri.Hasil dari penelitian ini menunjukan bahwa proses pemasaran produk keripik talas beneng belum maksimal di Kabupaten Pandeglang.Dengan demikian perlu adanya penerapan bauran pemasaran yaitu : Produk,Harga,Promosi dan Tempat,diharapakan dengan penerpan bauran pemasaran tersebut bisa meningkatkan penjulalan produk keripik talas beneng yang merupakan makanan khas Kabupaten Pandeglang.
IMPLEMENTATION OF DIGITAL MARKETING OF OM BEWOK COFFEE SHOP IN BRANDING ROBUSTA LOCAL COFFEE NATIVE TO BANTEN: IMPLEMENTASI PEMASARAN DIGITAL KEDAI KOPI OM BEWOK DALAM MEM-BRANDING KOPI LOKAL ROBUSTA ASLI BANTEN Hafidz Hanafiah; Rendra Prasetya
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 1 No. 1 (2021): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v1i1.2

Abstract

Industrial Era 4.0 has passed; it's time to adapt to society 5.0, where people use technology with a digital role as an unavoidable interaction. One of them is the coffee shop business, which began to be loved by coffee lovers or coffeeholic. The RACE framework and the AIDA Model aim to attract consumers. Like om bewok coffee shop that takes the theme of Banten coffee as a source of coffee that comes from the local, this shop has a message that Banten coffee turns out to exist in some places, although not all of them exist. Om bewok coffee shop has a distinctive logo and strong branding with the help of digital marketing. Qualitative research by conducting observations and interviews and literature studies on research objects in coffee shops om bewok. The results showed that om bewok coffee shop business has been running for two years by lifting coffee from its own area. As one of the coffee shop startups in Serang City, this shop uses the help of digital technology in branding and promoting its products and starting from the use of Google Business, WhatsApp Business, Social Media, email, website, Youtube. For delivery and order problems, you can order through GoFood or Grab and pay with a digital wallet or COD. They are collaborating with serang city government in terms of the legality of business license, Halal, p-IRT. As well as synergizing with coffee farmers, other coffee shop partners, as well as building relationships with youth communities in Serang City. Lastly, cooperate with Baznas related to the distribution of zakat with the help of QRIS or barcode. So powerful is digital marketing to build a relationship that is quite extensive
ANALYSIS OF COFFEE SHOP MARKETING STRATEGY OM BEWOK: ANALISIS STRATEGI PEMASARAN KEDAI KOPI OM BEWOK Muhammad Ridwan; Hafidz Hanafiah
Indonesian Journal of Economy, Business, Entrepreneurship and Finance Vol. 1 No. 3 (2021): Indonesian Journal of Economy, Business, Entrepreneuship and Finance
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ijebef.v1i3.37

Abstract

Along with the level of competition in the world of marketing, business people began to carry out their business strategies. One of them is marketing strategy which is overall business planning and strategy in turning prospective customers into customers. Coffee shop is a culinary business that is trending and loved by the community today. The emergence of several coffee shops both local shops and franchisecoffeeshops, did not discourage the business of this coffee shop increased. One of them is om bewok coffee shop located in Serang City. This research aims to analyze the marketing strategy of Om Bewok Coffee Shop. The research methods used are carried out qualitatively with analysis of 3C(Company, Competitor, Costumer), SWOT (Strength, Weakness, Opportunity, Threat), STP(Segmentation, Targeting, Positioning),and 4P (Price,Product, Place, Promotion). The results of the study concluded that Om Bewok Coffee Shop has carried out marketing strategies with consistent and commitment, in the future should be done the development of marketing strategies with digital technology adaptation
ANALYSIS OF CASSAVA AND BANANA CHIPS STARTUP DEVELOPMENT IN THE FRAMEWORK OF PKM PROGRAM WALIKUKUN VILLAGE BANTEN PROVINCE Khaeruman Khaeruman; Hafidz Hanafiah
International Journal of Engagement and Empowerment Vol. 1 No. 1 (2021): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v1i1.4

Abstract

Every community everywhere, both in the village and in the city, will undoubtedly face a social dynamic that is so complex. From that dynamic then arises problems according to the conditions that envelop it. The problems will undoubtedly be tried to be solved by the community where the problem arises. Community service will not go well if it is not based on the spirit of research to help solve problems faced by the community. In this regard, the involvement of Bina Bangsa University through lecturers as researchers, facilitators and motivators. The position of society remains as the perpetrator and driver of change itself. Community Service is conducted for a month by applying health protocols through interviews and observations and literature studies with BMC (Business Model Canvas) or Canvas Business Model in solving problems. The study results found that umkm startup Kripik Singkong mentioned in the Canvas Business Model that there are nine things. MSMEs Kripik Singkong and Kripik Pisang can apply this approach to solve the problems faced by MSME startups
ASSISTANCE AND UTILIZATION OF G-SUITE WITH QR-CODE IN IMPROVING ADMINISTRATIVE SERVICES FOR RT RESIDENTS. 002/027 AT TAMAN GRAHA ASRI HOUSING GRAHA MINIMALIST BLOCK SERANG CITY Hafidz Hanafiah; Dede Gunadi
International Journal of Engagement and Empowerment Vol. 1 No. 3 (2021): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v1i3.35

Abstract

The Neighborhood Association is part of the kelurahan or village, coordinating with the Rukun Warga. In the technical implementation, the RT serves as a bridge or liaison with other agencies or organizations that have legality from the kelurahan or village. Concerning the duties and functions of the RT, the administration is something that residents often do regarding the information on residents' domicile and other matters that are more related to administrative permits for residents and organizations within the RT area. Along with the development of the era of the use of all-digital technology. Citizen services can improve by implementing widely available applications in cyberspace. One of them is the use of Google Suite, which is usually used in online learning education, and the QR-Code system, which is widely used by private organizations, government organizations, and even other organizations. In implementing PKM this time, an analysis was carried out first regarding housing problems, incredibly complex houses. Counseling and introduction of applications, lastly, mentoring and implementation in the RT area. 002 Taman Graha Asri Housing Minimalist Graha Block in Serang City. The results can be a benefit for the RT management. 002 is that services can be carried out anywhere, anytime, without meeting in person because of each other's busyness. This system makes it easier for residents to receive increased administrative services for residents of RT.002
PENGELOLAAN SUMBER DAYA MANUSIA PADA SEKOLAH DENGAN KURIKULUM INTERNASIONAL STUDI KOMPARASI DI SEKOLAH PELITA HARAPAN, SEKOLAH TUNAS MUDA, DAN SEKOLAH TZU CHI Hafidz Hanafiah; Suflani; Ardi Hidayat
Jurnal Bina Bangsa Ekonomika Vol. 13 No. 1 (2020): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.057 KB) | DOI: 10.46306/jbbe.v13i1.38

Abstract

Makalah ini merupakan hasil penelitian lapangan tentang manajemen sumber daya manusia di bidang pendidikan. Variabel yang diamati: perencanaan, rekrutmen, pengembangan dan pelatihan, kompensasi, evaluasi, dan pemeliharaan karyawan. Pengumpulan data menggunakan wawancara, responden survei adalah manajemen sekolah dan karyawan. Temuan penelitian antara lain perencanaan rekrutmen pegawai di Sekolah Pelita Harapan, Sekolah Tunas Muda, dan Sekolah Tzu Chi, sistem rekrutmen untuk rekrutmen pegawai untuk menunjang jalannya pendidikan Sekolah Pelita Harapan, Sekolah Tzu Chi, dan Sekolah Tunas Muda, pengembangan dan pelatihan yang dilakukan oleh agar lebih banyak calon pegawai, santunan pegawai tetap setiap bulan santunan pegawai musiman di Sekolah Pelita Harapan, Sekolah Tzu Chi, dan Sekolah Tunas Muda, penilaian pegawai atas dasar pelayanan dan cara kerja, serta pemeliharaan pada setiap pendidikan dalam mengembangkan karyawannya. Rekomendasi kami untuk setiap aspek dibahas di atas kertas
STRATEGI PEMASARAN NEW DEVELOPMENT PRODUCT (NDP) PADA PERUSAHAAN JASA PEST CONTROL (PCO) DALAM MENGHADAPI WABAH COVID-19 Hafidz Hanafiah; Ahmad Mulyani; Hadi Kurniawanto
Jurnal Bina Bangsa Ekonomika Vol. 13 No. 2 (2020): Jurnal Bina Bangsa Ekonomika (JBBE)
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (240.229 KB) | DOI: 10.46306/jbbe.v13i2.44

Abstract

Pengembangan produk baru bisa menjadi alternatif strategi bisnis bagi kelangsungan hidup perusahaan serta erat kaitannya dengan keberhasilan suatu perusahaan dalam usaha meningkatkan penjualannya. Dengan melakukan pengembangan produk baru, maka peluang perusahaan untuk mendapatkan pelanggan baru semakin berpeluang. Apalagi untuk perusahaan jasa yang kian terus berkembang sehingga diperlukan inovasi dalam menghadapi persaingan dengan kompetitor agar pelanggan tetap setia. Tujuan dari penelitian ini adalah untuk mengetahui dan menjelaskan proses pengembangan produk baru yang dilakukan perusahaan jasa Pest Control dalam rangka menghadapi situasi khususnya wabah Covid-19. Permasalahan yang dihadapi perusahaan jasa Pest Control dalam kondisi sekarang bagaimana bertahan di tengah wabah Covid-19 yang makin menyebar di wilayah Indonesia. Mulai dari permasalahan Work from Home yang menyebabkan sebagian pelanggan memutuskan kontrak kerja karena anjuran pemerintah untuk #stayathome atau #diamdirumahsaja. Untuk itu perusahaan jasa Pest Control harus dapat mengantisipasi keadaan ini, apabila perusahaan jasa Pest Control kurang peka terhadap kondisi ini akan menimbulkan pengaruh yang kurang baik terhadap produk dan jasa yang sudah ada selama ini, sehingga perlu bagi perusahaan jasa Pest Control untuk mengembangkan produknya baik jasa maupun barang sesuai dengan kebutuhan sekarang. Metode dalam penelitian ini mencakup proses pengembangan produk baru baik barang maupun jasa yang dilakukan oleh perusahaan jasa Pest Control, sumber data yang digunakan adalah data primer melalui wawancara secara video call dengan informan yang dianggap berkompeten dalam menjawab pertanyaan dan serta data sekunder berupa data yang diperoleh dan dikumpulkan dari perusahaan jasa Pest Control Cibinong Bogor berupa informasi yang berkaitan dengan penelitian ini, seperti profil perusahaan, target dan realisasi penjualan, daftar produk beserta harga satuannya dan data lain yang relevan dengan penelitian ini. Hasil penelitian menunjukkan bahwa perusahaan jasa Pest Control yang bertahan jasa regular yaitu hotel, gudang, dan restoran, serta mengembangkan produk jasa dan barang secara bersamaan. Di dalam pelaksanaan pengembangan produk baru, perusahaan jasa Pest Control melakukan modifikasi produk jasa sesuai dengan wabah yang berkembang serta produk barang seperti hand sanitizer, spray desinfektan, alat perlindungan diri untuk kesehatan. Sedangkan untuk jasa skala personal atau rumahan dengan konsep jasa pembersihan rumah plus desinfektan dan fogging