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PENGENALAN STRATEGI AVP BAGI PELAKU USAHA MIKRO PADA KOMUNITAS PEMUDA DESA GELAM JAYA KABUPATEN TANGERANG Sonny Santosa; Rini Novianti
Jurnal Abdimas Bina Bangsa Vol. 2 No. 1 (2021): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.727 KB) | DOI: 10.46306/jabb.v2i1.86

Abstract

Krisis Pandemi yang dialami oleh hampir semua Negara bahkan Indonesia sekalipun telah membuat perubahan yang begitu cepat pada sendi kehidupan manusia. Perubahan inilah yang menimbulkan efek domino, baik yang bersifat positif maupun negative. efek domino inipun yang melanda cakupan bisnis perekonomian, dengan kata lain semakin cepat penyebaran virus covid-19 maka dengan kata lain akan semakin banyak pula bisnis yang terganggu sehingga bisa saja mengancam perekonomian secara global suatu Negara. Dalam ancaman global itulah, para pelaku bisnis harus terus bertahan, setidaknya berjuang untuk meningkatkan penjualan sebisa mungkin untuk dilakukan agar membuat bisnis tetap berjalan. Strategi AVP (Avaibility, Visibility, dan Promotion) dianggap sebagai dasar yang harus diketahui dan dimiliki oleh tiap pelaku usaha agar dapat mempertahankan usaha atau bisnisnya. Kegiatan pengabdian masyarakat ini ditujukan khusus kepada komunitas pemuda Gelam Jaya Kabupaten Tangerang dengan menggunakan metode daring dalam penyampaian sosialisasi ini, hasil dari pengabdian masyarakat ini menunjukkan adanya ketertarikan dari para anggota komunitas pemuda Gelam Jaya untuk menumbuh kembangkan daya upaya mempertahankan kembali agar bisnis yang mereka miliki tetap berjalan setidaknya dalam pola mempertahankan jenis usaha/bisnis yang sebelumnya mereka jalankan
FAKTOR STIMULAN MINAT WIRAUSAHA PADA KOMUNITAS PEMUDA DESA GELAM JAYA KABUPATEN TANGERANG SETELAH MENGIKUTI PENDAMPINGAN PENGENALAN STRATEGI AVP (AVAIBILITY, VISIBILITY, PROMOTION) Sonny Santosa; Rini Novianti
Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Vol. 1 No. 2 (2021): Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan
Publisher : LP2M Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/vls.v1i2.32

Abstract

Tahun 2020 nampaknya menjadi tahun yang tidak akan mudah dilupakan oleh sejarah peradaban manusia. Pandemic covid-19 yang hampir melanda diseluruh bangsa didunia ini telah membuat efek domino terhadap sendi kehidupan manusia itu sendiri. Berbagai bidang mengalami efek pasang surut, termasuk salah satu diantaranya adalah bidang ekonomi. Untuk menghadapi gelombang pasang yang mampu membuat sebuah Negara masuk dalam palung krisis ekonomi, maka Pemerintah Indonesia telah membuat berbagai kebijakan-kebijakan yang dibuat bertujuan untuk menyelamatkan perekonomian bangsa. Kebijakan tersebut diharapkan dapat membantu para pelaku usaha UMKM dapat terus bertahan dan merubah pola strategi mereka didalam pemasaran untuk mempertahankan tidak hanya kesejahteraan para pelaku UMKM tetapi juga secara kebangsaan.Strategi AVP ini merupakan pengembangan dari marketing mix yang sangat diperlukan bagi para pelaku usaha untuk membuka gerbang pertahanan dalam menjalankan usaha yang telah dirintis. Dikala efek domino yang begitu terasa dikalangan pelaku UMKM, justru disinilah letak pondasi awal para pelaku UMKM yang masih memiliki semangat dan minat wirausaha untuk tetap mempertahankan bisnis/usahanya. Oleh karena itu, penelitian ini dilakukan untuk melihat factor apa sajakah yang mampu menjadi stimulant komunitas pemuda Desa Gelam Jaya untuk tetap memiliki minat wirausaha demi membangun perekonomian ditengah pandemic. Metode yang digunakan dalam penelitian ini adalah metode survei, dengan pendekatan kuantitatif. Jumlah sampel 169 orang yang diambil dari komunitas pemuda desa gelam jaya Kabupaten Tangerang.  Adapun metode pengolahan data menggunakan analisis faktor. Hasil penelitian menunjukkan bahwa factor Adanya Pendampingan/Pembekalan Rutinitas Untuk Berwirausaha (VAR00006) masuk dalam kelompok pertama dan memiliki nilai diatas 0,50 . Artinya memang ada pengaruh antara selesainya kegiatan pendampingan pengenalan stratgei AVP (avaibility, visibility, dan promotion) dalam proses mewujudkan minat untuk membuka UMKM/berwirausaha ditengah kondisi pandemic saat ini
Pengenalan Strategi Digital Branding Untuk Meningkatkan Penjualan Umkm Pada Komunitas Umkm Desa Gelam Jaya, Kabupaten Tangerang Sonny Santosa; Rini Novianti; Tri Angreni; Elizabeth Elizabeth; Fidellis Wato Tholok; Etty Herijawati; Andre Gustriandi
Abdi Dharma Vol. 1 No. 2 (2021): Abdi Dharma: Optimasi penyediaan internet, Literasi keuangan, Pajak koperasi, K
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.847 KB) | DOI: 10.31253/ad.v1i2.707

Abstract

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).
A Study: Active Factors of SMEs on Youth Community in Gelam Jaya Village, Tangerang Regency Rini Novianti; Tri Anggraeni; Sonny Santosa
eCo-Buss Vol. 3 No. 3 (2021): Worklife
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v3i3.199

Abstract

Covid-19 pandmic has hit almost all countries in the world. It also causes economic turbulence, including in Indonesia. Effects caused by this Covid-19 pandemic are perceived by all business sectors, including SMEs. This research was aimed at to find out the effects of Covid-19 pandemic on SMEs located in Gelam Jaya Village, one of villages in Tangerang Regency. Members of society from all levels complained over the effects caused by this pandemic. Employees lost their jobs, people lost their family members as they suffered from this Covid-19, the enterpreneurs encountered deep decrease on their turnover, and SMEs underwent decreases in their sales and many of them had to stop operating their business. The decresing sales volume undergone by SMEs may be caused several factors, they were Sales Methods, Product Types, Promotion, and Distribution. In Covid-19 pandemic time, face-to-face sales were hard to conduct. The products considered to sell by the SMEs were basic needs which last long. Still, both promotion and distribution channels were interrupted by this pandemic. This is a quantitative research. The research was conducted by spreading questionnaires to SMEs located in Gelam Jaya Village. The data were later processed by using SPSS of 18 version. Thus, this research was aimed at finding what factors could be stimulants for youth community. So, they would be interested in entrepreneurship in order to develop economy in the middle of the pandemic. This research applied survey method within quantitative as its approach. There were 169 people from youth community in Gelam Jaya Village, Tangerang Regency. The method to process the data was factor analysis. The results of the research showed that the factor of ‘Availability of Mentoring/Debriefing Routines for Enterpreneurship’ (VAR00006) belonged to the first group and scored above 0.5. This means there were influences between the finished Mentoring/debriefing on introduction to AVP (availability, visibility, and promotion) strategy in the process of manifesting entrepreneurship or opening SMEs in the middle of this pandemic.
FAKTOR KARAKTERISTIK DIGITAL BRANDING DALAM KEBERHASILAN USAHA PADA PELAKU UMKM DESA GELAM JAYA Sonny Santosa; Tri Angreni; Rini Novianti; Elizabeth Elizabeth; Andre Gustriandi
eCo-Buss Vol. 4 No. 2 (2021): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v4i2.240

Abstract

Interesting issues related to branding always begun by a basic question ‘What is the biggest problem of a new online shop or start up, and how do we overcome it?’ If we observe people whose business focus in product selling, they mostly promote their product by explaining the excellence of their products to the customers, for example the soft material of clothes, the great taste of the food, the comfortable shoes, or efficacious and nutritious medicines. But, if we look closely, whether they convince the customers or not that the products they offer are the best, the tastiest, or the efficacious, the most comfortable, and the best selling in the market, thus we just see all of them as the common part. And there is actually a unique part greatly contributing to them, which is branding. Based on its aims, this research was conducted by using the method of descriptive verification, which is a method aimed at outlining problems related to the questions toward the independent variable. Thus, it is going to support the theories or previous researches related to branding. Data verification was compiled based on report of research used to assess the veracity of theoretical facts in the field, and later it was analyzed to test the research hypothesis conducted. The findings showed that value unit of search engine optimization (SEO) was dominant enough, 0.823, video marketing was 0.769, e-commerce platform was 0.734, user generated conted was 0.718, geofening technology was 0.569, micro influencer was 0.545, and social media marketing was 0.529.
PELATIHAN WIRAUSAHA BAGI WARGA BINAAN LAPAS PEMUDA KELAS IIA DI KOTA TANGERANG Hendra Hendra; Marselia Purnama; Vivin Hanitha; Octavianti Purnama; Ignasius Irvan; Tri Angreni; Donny Yana; Rini Novianti; Sonny Santosa; Kiki Kiki; Jessica Jessica; Sunny Sunny
Indonesian Collaboration Journal of Community Services Vol. 1 No. 4 (2021): Indonesian Collaboration Journal of Community Services
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (348.351 KB) | DOI: 10.53067/icjcs.v1i4.24

Abstract

The correctional system is a series of criminal law enforcement units. Inmates are not only objects but also subjects who are no different from other humans who at any time can make mistakes or make mistakes that can be subject to criminal sanctions. The Indonesian penitentiary system is more focused on the aspect of fostering prisoners. The assisted residents have the right to obtain information and obtain proper education and training which can be used as capital in the future when they return to the community. Community service activities that will be carried out in the form of training are theoretical presentations that are carried out face-to-face on the concept of entrepreneurship and business including managing marketing and finance in accordance with the needs of the inmates with a business strategy to start a business with a minimum capital, and the Dropship System. The implementation of this Community Service was carried out on October 2, 2021, taking place at the Class IIA Youth Prison, Tangerang. Buddhi Dharma University offers entrepreneurship training programs and starting a business with minimal capital and how to market products that will be sold through the dropship system and how to market them through E-Commerce media, as well as how to record financial books using the bookkeeping application for the inmates when they return to the community later
Penyuluhan Kepatuhan Pelaporan Pajak dalam rangka pengabdian kepada masyarakat Pada Pemuda Tridharma Indonesia Cabang Wihara Dharma Pala Lia Dama Yanti; Yunia Oktari; Rina Aprilyanti; Jenni Jenni; Rini Novianti
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 1 (2022): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v2i1.573

Abstract

Perkembangan wirausaha muda di Indonesia terus menunjukkan tren positif, Namun ketimpangan dalam akses ke pelatihan dan pengetahuan telah menghambat pertumbuhan ekosistem Di era perkembangan teknologi dan informasi menjadi keuntungan bagi kaum muda yang merupakan generasi yang sangat merupakan digital native, dimana hampir seluruh aktivitasnya berhubungan dengan digital dan internet. Dalam situasi pandemic covid 19, pemanfaatan internet untuk usaha dan aktivitas sehari-hari sudah menjadi hal yang mutlak. Disamping itu, perlunya menumbuhkan kesadaran generasi muda mengenai pentingnya pajak sebagai salah satu bentuk kontribusi generasi muda kepada negara. Beberapa faktor yang menjadi penghambat adanya kesadaran akan pajak diantaranya karena ketidaktahuan tentang apa pajak itu sendiri dan untuk apa pajak itu dipungut, sehingga menimbulkan pendapat beragam. Dengan literasi yang baik, tentunya akan dapat berdampak positif terhadap terciptanya kesadaran generasi muda
STRATEGI DIGITAL BRANDING UNTUK MENINGKATKAN PENJUALAN UMKM INDONESIA : STUDI PADA UMKM DESA GELAM JAYA, KABUPATEN TANGERANG Sonny Santosa; Rini Novianti; Tri Anggraeni; Elizabeth Elizabeth; Andre Gustriandi
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 1 No. 1 (2021): The 1st National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (310.269 KB) | DOI: 10.46306/ncabet.v1i1.17

Abstract

This is the time for us to see the positive side caused by pandemic. Even though not everybody agrees to this, the pandemic going on not only in Indonesia but also in all over the world has given us a chance for ‘adaptation’ over changes in business. Nowadays, business concept is not only affected by markets, companies, competitors but also by changes. Every individual, even a big company must acknowledge this. In order to maintain the side of people’s ‘economy’, various studies reviewing alternatives for good marketing strategies have been carried out. These studies are especially aimed at Small and Medium Enterprises (SMEs). This is because SMEs have been the part of creative economy. Based on these circumstances, the researcher was encouraged to study which strategy of digital branding dominantly carried out by the SME players. This research applied factor analysis to find out the basic attribute grounding SME players to survive their businesses, which were initiated either before or after pandemic. The method used was non-probability sampling. Here the questionnaires were distributed in order to find answers from five determined spots. There were 169 respondents as samples in this research. In the pre-test, before questionnaires distributed, there were at least 9 attributes used as references for the main players of SMEs in applying digital branding. Results of factor analysis test showed that there were at least two main factors developed. In these two factors, it is agreed that strategy of Search Engine Optimization was the most ideal to apply in order to survive their business. This is because it has big dominant value, which was 0.823 (82% for first group) and 0.790 (79% for the second group).
ANALISIS FAKTOR PENERAPAN E-COMMERCE SEBAGAI RINTISAN MINAT BERWIRAUSAHA : Studi Kasus Pada Mahasiswa Riset Pemasaran Universitas Buddhi Dharma Vandi Dwi Putra; Sonny Santosa; Rini Novianti
National Conference on Applied Business, Education, & Technology (NCABET) Vol. 2 No. 1 (2022): The 2nd National Conference on Applied Business, Education & Technology (NCABET
Publisher : Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.411 KB) | DOI: 10.46306/ncabet.v2i1.77

Abstract

The pandemic period encourage the application of digitalization in the marketing field, the application of marketing culture is currently supported by e-commerce. On the other hand, students who should be in the potential group have been able to take advantage of this moment to develop creativity that results in innovation, at least as a first step as an effort to participate in and develop an interest in entrepreneurship. The purpose of this study is to analyze what factors are the pioneers of interest in entrepreneurship in marketing research students at the Faculty of Business, Buddhi Dharma University. As part of the “small research” activity, the researcher used a survey method and was included in the descriptive statistics group. The population taken was all students who took marketing courses in the odd year 2022/2023 which opened 40, thus the researchers took the entire population as a sample in this study. The analysis technique uses factor analysis. The results of this study indicate that personality and self-motivation factors are the dominant factors in the interest in entrepreneurship among students
MENUMBUHKAN SEJAK DINI MINAT BERWIRAUSAHA DARI SISI E-COMMERCE PADA MAHASISWA Sonny Santosa; Elizabeth; Rini Novianti; Vandi Dwi Putra
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 3 (2022): SWARNA: Jurnal Pengabdian Kepada Masyarakat, November 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v1i3.96

Abstract

Masa pandemic yang telah kita lewati beberapa tahun ini tidak hanya menimbulkan dampak negative namun juga dampak positif yang sama kuatnya pada segala bidang. Bentuk dampak positif yang paling terasa adalah adanya penerapan digitalisasi pada bidang pemasaran, peralihan budaya pemasaran saat ini telah didominasi oleh e-commerce. Disisi lain para mahasiswa yang seyogianya berada pada kelompok potensial sudah seharusnya mampu memanfaatkan momen ini untuk mengembangkan kreativitas yang membangkitkan inovasi, minimal sebagai langkah awal sebagai upaya untuk turut andil dalam mengembangkan minat berwirausaha. Tujuan abdimas ini adalah sebagai upaya untuk mendorong munculnya rintisan minat berwirausaha dikalangan mahasiswa. Metode abdimas ini adalah sosialisasi secara daring yang diikuti oleh mahasiswa. Hasil abdimas ini menunjukkan adanya gagasan baru dari 2 (dua) sisi, yang pertama adalah gagasan untuk memperbaharui kurikulum terkait matakuliah kewirausahaan ditingkat fakultas, dan yang kedua adalah meningkatkan kerjasama terkait pendanaan lunak yang memberikan keuntungungan bagi 2 (dua) belah pihak.