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Meningkatkan Loyalitas Pelanggan Bisnis Kuliner Melalui Inovasi Produk Dan Inovasi Proses Hartelina, Hartelina
INTEKNA informasi teknik dan niaga Vol 18 No 1 (2018): Vol 18 No 1 (2018): Jurnal INTEKNA, Volume 18, No. 1, Mei 2018: 1-66
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/intekna.v18i1.554

Abstract

Bisnis kuliner mengalami perkembangan yang sangat pesat. Tingkat persainganpun terjadi semakin ketat. Para pelaku bisnis kuliner berusaha untuk melakukan inovasi baik inovasi produk maupun inovasi proses untuk memastikan bisnisnya mampu bersaing. Tujuan penelitian ini adalah untuk mendapatkan bukti empiris mengenai pengaruh inovasi produk dan inovasi proses terhadap loyalitas pelanggan café dan restoran di Kota Bandung. Desain/Metode Penelitian menggunakan metode kuantitatif, dengan pendekatan verifikatif. Data dikumpulkan dengan kuesioner dengan respondennya adalah pelanggan café dan restoran. Data dianalisis dengan menggunakan multiple regression. Temuan penelitian mampu membuktikan bahwa secara empiris, inovasi produk dan inovasi proses berpengaruh signifikan terhadap loyalitas pelanggan. Begitu juga secara simultan, keduanya merupakan determinan yang signifikan. Sebagai implikasi dari hasil penelitian ini, sudah sewajarnya perusahaan café dan restoran menaruh perhatian besar pada upaya-upaya inovasi produk dan inovasi proses, guna meningkatkan loyalitas pelanggan. Selain itu perlu juga dikaji variable lain yang turut menentukan peningkatan loyalitas pelanggan
Pengaruh Produk, Harga, Bahan Baku Bagi Penjualan Di PT. Hon Chuan Indonesia Periode 2015-2019 Yeni; Hartelina; Didit Supriadi; DJ Suyaman
Coopetition : Jurnal Ilmiah Manajemen Vol 12 No 2 (2021): Coopetition: Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v12i2.376

Abstract

The increasing of plastic industry growth in Indonesia have bump-up potential of plastic pellets requirement as well, which the nature source of plastic pellets itself restricted and limited. Those will impact to plastic pellets import high demand especially for food and beverages area who use them. Strict competition and challenges to the restriction of plastic raw material usage need attention on product, price, raw material, and impact to the sales. The purpose of this study was to describe of product, price, raw material, and impact to sales, analyze the correlation value and the effect among them. This study was conducted use quantitative research method with descriptive approach and survey method. This study conducted in PT. Hon Chuan Indonesia with 118 respondents as representative from their customer data. Based on research result marketing strategy, product, price, raw material, and sales was in approve category descriptively. And it has 1) a fairly strong and strong correlation range between product and price, 2) significant positive partially effect between product, price, and raw material 3) simultaneously effect between product, price, and raw material 4) influence between raw material and sales.
Pengaruh Promosi dan Brand Image terhadap Keputusan Pembelian Pada E-Commerce Bukalapak Ayuning Tyas, Susy; Hartelina, Hartelina
YUME : Journal of Management Vol 4, No 1 (2021)
Publisher : Pascasrjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2568/yum.v4i1.975

Abstract

AbstrakPenelitian ini dilakukan dengan tujuan menguji pengaruh Promosi dan Brand Image terhadap Keputusan Pembelian pada E-Commerce Bukalapak. Metode yang digunakan dalam penelitian ini adalah penelitian kuantitatif, populasi pengguna e-commerce Bukalapak yang tidak terhingga atau tidak diketahui dan diperoleh sampel berjumlah 150 responden dan menggunakan teknik sampling purposive sampling. Hasil dari penelitian ini menunjukkan bahwa secara parsial Promosi dan Brand Image berpengaruh terhadap Keputusan Pembelian, dan juga Promosi dan Brand Image berpengaruh terhadap Keputusan Pembelian secara simultan.Kata Kunci: Promosi, Brand Image, Keputusan Pembelian. AbstractThis research was conducted with the aim of testing the effect of Promotion and Brand Image on Purchasing Decisions on Bukalapak E-Commerce. The method used in this study is quantitative research, the population of Bukalapak e-commerce users is infinite or unknown and a sample of 150 respondents and using purposive sampling technique. The results of this study indicate that partially Promotion and Brand Image affect Purchasing Pecisions, and also Promotion and Brand Image influence Purchasing Decisions simultaneously.Keywords: Promotion, Brand Image, Purchase Decision.
PENGARUH INOVASI LAYANAN JASA TERHADAP KEPUTUSAN PENGGUNAAN JASA PENGIRIMAN POS INDONESIA Anggia tasya putri; Hartelina
MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i1.12125

Abstract

Pos Indonesia, whose company's financial condition was disrupted because it was unable to compete with other competitors. Pos Indonesia has made various innovations in various fields, but these innovations have not produced results, so Pos Indonesia is still unable to compete with other competitors. This study aims to examine the effect of service innovation on the decision to use Pos Indonesia delivery services. This research method uses quantitative methods with descriptive and verification analysis. This study collected primary data in the form of a questionnaire from 100 respondents as the research sample. The sampling technique of this research is the probability sampling technique with random sampling. This study uses data analysis techniques using simple regression analysis with IBM SPSS Statistic 21 software tools. The results show that there is a positive and significant influence between service innovation on service use decisions.
ORIENTASI PASAR DAN INOVASI ORGANISASI DALAM MENINGKATKAN PANGSA PASAR SERTA IMPLIKASINYA PADA PROFITABILITAS (Survei pada Usaha Kecil Menengah/UKM Industri Kerajinan di Kalimantan Tengah) Hartelina Hartelina
Indonesian Journal of Economics and Business Vol 1, No 1 (2011)
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of is this research is to analyze result; (1) market orientation and innovation in organizations, market share, and SMEs profitability (2) the relationship of market orientation and organizational innovation, (3) the influence of market orientation and organizational innovation to the market share either simultaneously or partial, (4) the influence of market orientation and organizational innovation through the market share to the  profitability on Small and Medium Enterprises (SMEs), partially and simultaneously.This type of research is descriptive and verification. The unit of analysis is the SME handicraft industry with the target population is the SMEs handicraft industry in Central Kalimantan. Sample is 250 from 1650 SMEs Data were analyzed using structural equation model (SEM), given the model is composed of a number of causal relationships between latent variables.The results of this research has relevance in explaining conformity between variables. Its results are: market orientation, organizational innovation, market share and profitability SMEs handicraft industry in Central Kalimantan is on the category not optimal yet. Market orientation and organizational innovation have positive and significant influence, simultaneously and partially to market share, where organizational innovation influence is more dominant. Market orientation, organizational innovation and market share have positive and significant influence to profitability simultaneously and partially, where partially, the influence of market share to profitability is stronger.
Meningkatkan Loyalitas Pelanggan Bisnis Kuliner Melalui Inovasi Produk Dan Inovasi Proses Hartelina Hartelina
INTEKNA informasi teknik dan niaga Vol 18 No 1 (2018): Vol 18 No 1 (2018): Jurnal INTEKNA, Volume 18, No. 1, Mei 2018: 1-66
Publisher : P3M Politeknik Negeri Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31961/intekna.v18i1.554

Abstract

Bisnis kuliner mengalami perkembangan yang sangat pesat. Tingkat persainganpun terjadi semakin ketat. Para pelaku bisnis kuliner berusaha untuk melakukan inovasi baik inovasi produk maupun inovasi proses untuk memastikan bisnisnya mampu bersaing. Tujuan penelitian ini adalah untuk mendapatkan bukti empiris mengenai pengaruh inovasi produk dan inovasi proses terhadap loyalitas pelanggan café dan restoran di Kota Bandung. Desain/Metode Penelitian menggunakan metode kuantitatif, dengan pendekatan verifikatif. Data dikumpulkan dengan kuesioner dengan respondennya adalah pelanggan café dan restoran. Data dianalisis dengan menggunakan multiple regression. Temuan penelitian mampu membuktikan bahwa secara empiris, inovasi produk dan inovasi proses berpengaruh signifikan terhadap loyalitas pelanggan. Begitu juga secara simultan, keduanya merupakan determinan yang signifikan. Sebagai implikasi dari hasil penelitian ini, sudah sewajarnya perusahaan café dan restoran menaruh perhatian besar pada upaya-upaya inovasi produk dan inovasi proses, guna meningkatkan loyalitas pelanggan. Selain itu perlu juga dikaji variable lain yang turut menentukan peningkatan loyalitas pelanggan
Analisis Tingkat Orientasi Pasar, Inovasi Organisasi, Pangsa Pasar Dan Profitabilitas UKM Di Kalimantan Tengah Hartelina .
Jurnal Study and Management Research Vol 10 No 3 (2013): SMART (Study & Management Research)
Publisher : Sekolah Tinggi Ilmu Ekonomi STEMBI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.649 KB) | DOI: 10.55916/smart.v10i3.57

Abstract

Penelitian ini merupakan survey pendahuluan tentang orientasi pasar, inovasi organisasi, pangsa pasar dan profitabilitas pada UKM di Kalimantan Tengah. Tujuan penelitian adalah untuk mendapatkan gambaran mengenai tingkat orientasi pasar, inovasi organisasi, perolehan pangsa pasar dan profitabilitas yang dihasilkan UKM di Kalimantan Tengah. Sampel penelitian adalah sebanyak 50 pelaku bisnis UKM bidang kerajinan.Data dikumpulkan dengan menggunakan kuisioner tertutup. Hasil penelitian menunjukan bahwa tingkat orientasi pasar, inovasi organisasi, perolehan pangsa pasar dan profitabilitas UKM bidang kerajinan berada pada kondisi yang beragam.Kata Kunci : Orientasi Pasar, Inovasi Organisasi, Pangsa Pasar, Profitabilitas
Canvas Model Business Design (BMC) in Karawang Batik Production Business at Bale Batik Taza Karawang Lina Sukmasari; Dede Jajang Suyaman; Hartelina Hartelina
BASKARA : Journal of Business and Entrepreneurship Vol 4, No 1 (2021): Baskara: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.4.1.49-62

Abstract

The research objective is to implement the Design strategy to develop the Karawang Batik Business by using the design of the nine elements of the Canvas business model which includes Customer segment, value proposition, channel, customer relationship, revenue stream, key resources, key activities, key partnership, cost structure. This Canvas Model is expected to be able to overcome and provide solutions to problems and obstacles from all activities or activities at Bale Batik Taza Karawang which until now seems to have not been fully implemented so that researchers want to create, map, design, and direct what indicators should be improved to build a business that it can produce maximum production, marketing, and sales. The type of research used is descriptive with a qualitative approach method. The research location was conducted at Bale Batik Taza, KH. Ahmad Dahlan street No.20  at Karawang city. Respondents were carried out purposively by considering the factors of understanding the company's strategy, company conditions, internal conditions, business models, the company's main competitors. alternative Strength–Opportunity strategy as a strategy to use strengths to take advantage of existing opportunities. The conclusion of the research that can be found is that the mapping of the Canvas business model run by Bale Batik Taza Karawang has not been maximally implemented. Some elements that need to be improved are Key partnership, Key Resource, Key Activity, Customer Relationship, Customer segment, Channel, and Cost Structure. While the approach using SWOT analysis should be more maximal in developing its business innovations such as expanding marketing strategies, networking with vendors, and the quality of the various designs and variations of the typical Karawang batik patterns that are packaged according to consumer demand so that they will be satisfied with the results of the pattern designs made. The strategy is carried out using the S–O, S–T, W–T, and W-O to determine how many strategies can be used to build and develop the Karawang Batik Business at Bale Batik Taza Karawang so that it can increase.
Pengaruh Kualitas Produk dan Layanan Purna Jual Terhadap Kepuasaan Pelanggan Sepeda Motor Yamaha Pada PT Ramarayo Perdana Karawang Evi Depiana; Hartelina Hartelina
APTISI Transactions on Management (ATM) Vol 5 No 1 (2021): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i1.1363

Abstract

The rise of trade in this era makes the market tougher competition to make companies have to take appropriate steps and strategies in order to win competition with competitors in the market. This was also experienced by motorcycles, one of which was a Yamaha motorcycle which experienced a decline in sales in 2019 from month to month. Many factors affect it. In this study the variables used are product quality, after sales service, and customer satisfaction. This research uses a descriptive approach, and verification. Samples obtained were 383 respondents who were consumers of PT Ramarayo Perdana Karawang by using purposive sampling technique, data analysis used in this study was the validity test, reliability test, classic assumption test, and path analysis. The results of this study indicate the quality of products and after-sales services have a strong enough relationship, which is equal to 50.3%. then partially product quality has an effect of 39.3 then partially after sales service has an effect of 15.3% on customer satisfaction. Together the quality of products and after sales service has an effect of 50.3% which is the contribution of other variables not examined. Then it can be seen that product quality is more dominant in influencing customer satisfaction. PT Ramarayo Perdana Karawang is advised to pay more attention to Product Quality and After Sales Service for customer satisfaction.
LAYANAN PURNA JUAL TERHADAP LOYALITAS PELANGGAN DENGAN VALUE CO-CREATION SEBAGAI VARIABEL INTERVENING PADA PENGGUNA SMARTPHONE IP Fachri Hussein; Hartelina Hartelina
APTISI Transactions on Management (ATM) Vol 5 No 1 (2021): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v5i1.1436

Abstract

Apple Inc. company is a big company but that doesn't mean Apple can underestimate newcomers. This iPhone smartphone sold in the city of Karawang has decreased sales in 2019 every month. The variables used are after-sales service, customer loyalty, value co-creation. The problem in this research is to find out how much influence after-sales service has on the value co-creation of the iPhone smartphone. To find out how much influence value creation has on customer loyalty of iPhone smartphones. To find out how much influence after-sales service has on customer loyalty through the co-creation of the iPhone smartphone. This research uses a descriptive approach and verification. A sample of 100 respondents who are iPhone smartphone users using purposive sampling technique, the result is that after-sales service and co-creation value has a strong enough effect, amounting to 47.1%. Meanwhile, Value Co-Creation has a direct effect of 50.9%. The indirect effect of after-sales service on customer loyalty is 18.8%